Lovely commercial jingle

[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending New Commercials (41–50)

JR East View Card “Instant Issuance” VersionHidekazu Majima, Anna Yamada

Instant issuance version, 15 seconds

This is an introductory commercial for View Card, the credit card from JR East.

In this ad, they especially highlight how quickly the card can be issued—amazingly, it can be issued in as little as five minutes.

They also mention that you can earn points, clearly conveying how convenient and cost-effective it is.

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SCREEN Holdings: Technology That Supports CultureAi Mikami

SCREEN “Technology that supports culture” version (30 seconds)

In a commercial for SCREEN Holdings, actress Ai Mikami appears in various looks.

She first shows up in traditional Japanese attire with a paper parasol, then switches to Western dress, looking like a film star.

She later returns to traditional wear, but with a stylish, contemporary hairstyle, while a variety of beautiful flowers—brought to life with advanced visual technology—bloom in the background.

In just 30 seconds, the ad lets you feel the evolution of technologies that have supported different eras.

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Rohto Pharmaceutical Hada Labo ‘Erabo! Hada Labo!’ VersionKanna Hashimoto

Hada Labo 'Choose it! Hada Labo!' Version

Titled “Choose it! Hada Labo!,” this commercial stands out with a catchy, rhyming phrase that plays on the product name.

It showcases Hada Labo’s cosmetics one after another, highlighting the breadth of the lineup.

Combined with its rhythmic pacing, it’s a spot that really sticks with you after a single viewing.

Many viewers likely discovered just how extensive the Hada Labo range is thanks to this ad.

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ITO EN Oi Ocha “Oi Ocha LEMON GREEN Simultaneous Japan–US Release” VersionShohei Ohtani

"Oi Ocha LEMON GREEN: Simultaneous Release in Japan and the U.S."

With the message “Let’s throw out what we think we know about tea,” baseball player Shohei Ohtani appears, carefully examining a bottle of Oi Ocha in his hand.

Then a video is released of Ohtani juggling a ball by the seaside, sparking a wave of imitators! The trend seems to have reached all the way into space.

The commercial both showcases Ohtani’s immense name recognition and conveys a wish for the new product, Oi Ocha LEMON GREEN, to be a big hit.

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Kikkoman Del Monte Pure Fruit “Fruits That Grant Your Whims”Hanazawa

[Nanoka Hara Appears] Pure Fruits Web CM: “Fruits That Grant Your Whims” | Official Kikkoman

It shows Nanoka Hara saying she wants to “enjoy fruit easily” and introduces Pure Fruits.

In the commercial, we see Hara on a workday—commuting, getting her makeup done—and at the end she enjoys Pure Fruits in her dressing room.

It clearly conveys that you can easily enjoy fresh fruit even when you’re busy.

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Morinaga Seika Chocolate Bar Ice Cream “Paki-Doke” VersionRyusei Onishi

[Ryusei Onishi] New CM with rap rhythm ♪ Paki-Doke version [Chocolate Bar Ice Cream] (with subtitles)

Ryusei Onishi, a member of Naniwa Danshi, appears and introduces the appeal of Itachoco Ice over a rap beat.

He especially emphasizes its crisp, snappy texture, and many viewers are likely to want to try it after watching.

The overall vibe is catchy and approachable.

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Mitsui Sumitomo Card Visa Infinite “Mr. I?” Version

Mitsui Sumitomo Card Visa Infinite “Mr. I?” Teaser (30 seconds) [Official Mitsui Sumitomo Card]

Here’s a commercial that feels like a scene from a detective drama.

It talks about Mr.

I, who uses a Sumitomo Mitsui Card and spends over 7 million yen a year.

Mr.

I seems to enjoy his days thanks to the large number of points he earns in proportion to his spending, but no one can track his movements.

The message that using a Sumitomo Mitsui Card for payments earns you lots of points—leading to special treatment—naturally sticks as a clue.

It’s a very striking commercial.

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