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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest Commercials (71–80)

Apple “iPhone Air, Debut”

iPhone Air, now available | Apple

This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.

It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.

In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.

The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.

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Apple “iPhone 17 Pro, Now Available”

iPhone 17 Pro, Now Available | Apple

This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.

It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.

It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.

The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.

While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.

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Samsung Galaxy Watch8 “Your Personal AI Health Coach” Version

Your personal AI health coach | Galaxy Watch8 | Samsung

This commercial showcases the AI features built into the Galaxy Watch8, highlighting how it enables personalized coaching just for you.

Simply wearing it on your wrist lets you manage your daily health reliably, and it also supports your training—all conveyed through stylish visuals.

It also shows different watch face display patterns, expressing its appeal as an accessory as well.

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[September 2025] Trending Latest Commercials (81–90)

JR East ‘Now’s the time! Off-Peak Commuter Pass’ versionHayato Sano, Makita Sports

“Now’s the Time! Off-Peak Commuter Pass” TV Commercial (30-second version)

In the commercial, Makita Sports plays a boss with an old-school policy who says, “Work is good when everyone starts together in the morning.” In response, Hayato Sano talks about the appeal of staggered commuting, and ultimately introduces JR’s Off-Peak Commuter Pass.

In a musical style, he pitches that “about 50% of people want staggered work hours, and with fixed start times, employees won’t stick around.” Hearing this, Makita Sports says, “Sounds good,” and the CM wraps up there.

Of course, the ad also clearly points out that the Off-Peak Commuter Pass can be purchased at a better price than a regular commuter pass.

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Hanasaku Life Insurance – Life Insurance “A question for those aged 50 and over” edition

Official: Hanasaku Life Insurance “Question for those aged 50 and over about [Life Insurance]” edition

This commercial communicates who Hanasaku Life Insurance is recommended for by asking questions aimed at people aged 50 and over.

Through questions that uncover the kinds of thoughts they carry in everyday life, it shows that Hanasaku Life addresses a wide range of concerns.

It also presents plan variations and specific pricing, conveying a commitment to providing peace of mind tailored to each individual.

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Audi “Strive for clarity: the new Audi Concept C”

Strive for clarity: the new Audi Concept C

This commercial strongly highlights the meticulous attention to detail behind Audi’s design, starting with visuals that thoroughly showcase the car.

It conveys that the new design philosophy, Radical Next, has been realized in the Audi Concept C.

By clearly revealing even the finer details, it heightens anticipation for how this design will translate into real-world usability.

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CHANEL COCO MADEMOISELLE「A new way to let your personality shine」

A new way to let your personality shine

Introducing CHANEL’s COCO MADEMOISELLE, this commercial steadily conveys a sense of luxury through scenes from everyday life with the fragrance close at hand.

It portrays a woman gazing out from her room, then transitions to her applying the fragrance, letting us sense how it feels through the changes in her expression.

As her expression shifts to a cool, composed look, it leaves the impression that the fragrance helps foster personal confidence.

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