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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest Commercials (11–20)

Shiseido ELIXIR Retino Power Wrinkle Cream – “Wrinkle-Causing Factors” Edition (Wrinkle-Improvement Cream)Michiko Kichise

Elixir Retino Power Wrinkle Cream #Wrinkle Improvement Cream | Commercial “Cause of Wrinkles” Version, 15 seconds | Shiseido

This is a commercial that uses glamorous visuals to highlight the wrinkle-improving effects included in Elixir’s wrinkle cream.

By showing Michiko Kichise using it, the ad expresses how her complexion improves through her expressions.

It also clearly depicts which ingredients work and how they act, effectively building strong expectations.

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Nichirei Tokukara “Dance” VersionRyohei Suzuki, Ayu Oda

NICHIREI “Tokukara®” Dance Version 15-sec Ver.

This commercial showcases the delicious taste and uplifting feeling of Nichirei’s Tokukara through the light, lively movements of Ryohei Suzuki and others.

They march rhythmically while holding the package, and their cheerful expressions convey a real sense of fun.

At times, they take a bite of the Tokukara and show blissful expressions as they savor the flavor, which heightens expectations for the taste.

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FamilyMart “Famichiki Age-Age Festival” VersionKotaro Yoshida, Rikako Yagi

Famichiki Age-Age Festival – 15 seconds

This is a promotional commercial announcing a limited-time campaign where you can get coupons and merchandise when you buy Famichiki.

It features Kotaro Yoshida and Rikako Yagi, who are familiar faces from FamilyMart commercials, but here they play gyaru-style characters saying “Age~.” The contrast with their usual personas creates a striking, highly impactful ad.

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Lotte ACUO “ACUO Forward-WALK” VersionRyo Narita

Lotte ACUO Web CM “ACUO Forward Walk” Version 15 Seconds Ryo Narita

Ryo Narita wears a tense expression before his presentation.

Then he takes out AQUO.

In an instant, the tension he felt just moments ago eases, and a surge of confidence tells him, “I’ve got this!” It’s a commercial that clearly shows how perfect it is for those moments when you want to reset your mood.

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TOYOTA GAZOO Racing GR “Ooo! G–R!!” Version

[TV Commercial] Ooooh! G–R!!

This commercial shows visiting Toyota’s GR Garage with children and conveys the fun you can find there.

Kids experience things like miniature cars, go-karts, and actual car parts, and their smiles express the excitement.

A key moment is their awe at the lineup of cars, and it also clearly highlights the thrill felt from the engine sounds and watching the cars in motion.

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Recruit AirPAY ‘Steakhouse’ VersionJoe Odagiri, Mika Hijii

AirPay 'Steakhouse Version' 30 seconds, with subtitles

This commercial features Jimon Terakado appearing on a talk show and sharing his views on restaurants.

Terakado says that since he collects points with his credit card, he won’t go to restaurants that don’t accept cards, even if he’s interested in them.

Watching the broadcast, Joe Odagiri is shocked to realize that his own restaurant is being referenced.

That’s when Air Pay is introduced, highlighting the convenience of handling everything from QR payments to card payments with a single terminal.

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[September 2025] Trending Latest Commercials (21–30)

Nissan X-Trail: “Not just for show—this is the real thing.”

[X-Trail] TV commercial “Not just for show. The real thing.” 15 seconds

This commercial showcases the Nissan X-Trail’s powerful performance, strongly emphasizing that it’s not just for show.

Just when you think it’s driving through city streets, panels topple and a vast wilderness unfolds—a striking twist that conveys its authenticity, not mere appearance.

With scenes like kicking up sand while cornering, the ad focuses on its dynamic, power-packed driving.

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