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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending New Commercials (41–50)

SUZUKI Hustler Tough Wild “Play tough!” version

Hustler Tough Wild Web Movie “Play Tough!” 15 seconds

This is a commercial introducing the special edition model, Tough Wild, which gives a more active impression.

Watching it power through off-road terrain and enjoy the outdoors likely caught the interest of those who love outdoor activities.

The commercial also includes scenes of it driving in the city, clearly highlighting that it’s a vehicle that fits a wide range of situations, on or off the beaten path.

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[September 2025] Trending Latest Commercials (51–60)

Asahi Beer Peroni “Can Release” VersionRyo Narita

Peroni CM “Can Unleashed” Version 15s Ryo Narita

This is a promotional commercial introducing Peroni, the Italian beer distributed by Asahi Beer.

Ryo Narita highlights that Peroni is the world’s best-selling Italian premium beer and describes its refreshing taste.

Toward the end of the commercial, everyone is shown enjoying Peroni together.

It appears that until now it was only available in bottles, and the ad also promotes the launch of a new canned version.

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Rohto Pharmaceutical Mentholatum Lip “Blue Sky Pharmacy” VersionKanna Hashimoto

Mentholatum Lip “Blue Sky Pharmacy” Version

Kanna Hashimoto introduces Mentholatum Lip as a recommended care product for chapped lips caused by stress, dryness, or UV rays.

It’s a friendly, approachable commercial, featuring a memorable scene where Hashimoto takes a Mentholatum Lip out of a wagon dubbed the “Mentholatum Wagon” and says she wants to solve everyone’s lip troubles.

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Kobayashi Pharmaceutical Chumecure “Even with moisturizing, it keeps coming back” version

Chumecure “Even With Moisturizing, It Comes Back” Version D (NL9-0302)

This is a commercial for Chumecure, a product that treats dry, rough cuticles caused by external irritants like nail care.

The video shows genuinely chapped fingertips being moisturized, only to crack again with a snapping sound and return to their rough state.

But with Chumecure, they heal beautifully.

The woman who had been worried smiles brightly and says, “Alright!”

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Recruit Hot Pepper Beauty Work ‘Find beauty jobs through data’ editionKaho

“Hot Pepper Beauty Work” - “Finding Beauty Jobs Through Data” (30 seconds)

When you think of Hot Pepper Beauty, you probably think of a platform for finding hair salons and nail salons, but what’s being introduced this time is Hot Pepper Beauty Work.

It’s a job listing service for people looking for salon jobs, including hairstylists.

In addition to conditions like salary, it highlights that a wide range of information is consolidated—such as the gender ratio of staff, average years of service, and the services the salon specializes in.

It emphasizes that you can find a workplace that’s a perfect fit for you, leaving you feeling hopeful and making you want to give it a try after watching the commercial.

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UHA Mikakuto Kororo “Idol Matsuko” VersionMatsuko Deluxe

UHA Mikakuto Kororo “Idol Matsuko” Version

This is a UHA Mikakuto commercial featuring Matsuko Deluxe appearing as an ’80s idol.

The commercial itself is styled after old music programs, so many viewers may find it nostalgic.

The host’s introduction of the idol cleverly ties in with the product description, which makes it entertaining.

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Morinaga Seika The Crepe: “Crispy, chewy, melty—dessert ice cream that tastes like happiness”Aya Marsh

[Chewy Crepes, Now Thicker!] Crunchy, chewy, and melty—A dessert ice cream that tastes like happiness [The Crepe]

It shows Aya Marsh happily eating The Crepe at home.

As she enjoys it, the ad highlights the different textures of the ice cream, chocolate, crepe, and whipped cream, and seeing her delighted expression must have made many people crave The Crepe! The commercial also emphasizes that the crepe has gotten thicker, making you want to try that deliciousness for yourself.

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