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A comprehensive look at the latest commercials that made waves in March 2025

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV Commercials [March 2025] (61–70)

Kappa Sushi: “Sushi Over Flowers Festival” / “Kappa’s Challenge ACTION”Takumi Saitoh

This is a series of commercials featuring Takumi Saitoh playing a Kappa Sushi employee, passionately devoted to product development.

Not only are the sushi toppings excellent, but the rest of the menu is also extensive, making it clear from these ads that everyone in the family can have a great time there.

Sukiya “Beef Kalbi Yakiniku Bowl” version / “Ontama Black Bibimbap Gyudon” version

Watching this commercial that introduces the Beef Kalbi Yakiniku Bowl and the Ontama Black Bibimbap Beef Bowl is enough to make your stomach growl! The images of the Beef Kalbi Yakiniku Bowl piled with meat drenched in sauce, and the Black Bibimbap Beef Bowl topped with vegetables, seaweed, and an egg, make you think, “There’s no way that isn’t delicious!” Combined with the snappy narration that highlights the products’ appeal, it all comes together as a very memorable commercial.

Bikkuri Donkey: “Rice that keeps you reaching for more.” / “Colorful Set” editions

In the “Gohan, Susumu, Susumu.” segment, a hearty menu is introduced, while the “Irodori Set” segment features a satisfying set that lets you enjoy plenty of vegetables.

The “Gohan, Susumu, Susumu.” segment showcases a limited-time hamburger steak dish that comes with either zangi (Hokkaido-style fried chicken) or twice-cooked pork.

Meanwhile, the “Irodori Set” segment presents a set that includes a smaller dish with a hamburger steak and salad, plus soup and a drink.

Every item looks appealing and truly whets the appetite.

Hotto Motto Sports Bento: ‘Featuring Kitaguchi’ / ‘Kitaguchi’s Episode’ / ‘Featuring Oda’ / ‘Oda’s Episode’Haruka Kitaguchi, Kaito Oda

This is a commercial featuring javelin thrower Haruka Kitaguchi and wheelchair tennis player Tokito Oda.

There are two versions for each athlete—an “Appearance” version and an “Episode” version—making a total of four commercials.

In the “Appearance” versions, footage of the two athletes competing alternates with shots of delicious-looking bento lunches.

In the “Episode” versions, Kitaguchi and Oda talk about what kinds of bento they like and in what situations they enjoy eating them.

The commercials are memorable for presenting two contrasting sides: their cool, dynamic looks during competition and their cute expressions as they talk about bento.

Hotto Motto: ‘Spring is here! Appetite in full bloom! Seafood Tempura Bowl’ Edition

Hotto Motto TV Commercial: 'Spring is here! Appetites in full bloom! Seafood Tempura Bowl' Edition

From the cooking process to the plating scene, this is a commercial for a seafood tempura bowl.

The close-up shots of freshly fried tempura are so enticing they’ll make your stomach growl, and many viewers must have thought, “That looks delicious!” Hotto Motto’s commercials do a great job of conveying how tasty their menu items are by showcasing the cooking process.

AEON Topvalu: ‘Freshly Baked Chinese Deli Series in the Microwave’ / ‘Microwavable! No-Stir-Fry Chinese Mix’

These are TV commercials introducing Topvalu products that let you easily make authentic Chinese dishes using a microwave: the “Fresh-from-the-Microwave Chinese Deli Series” and “Microwave-Ready! No-Stir-Fry Chinese Sauce Mix.” In the “Fresh-from-the-Microwave Chinese Deli Series” spot, it highlights how you can quickly prepare gyoza and shumai just by heating them in the microwave.

The “Microwave-Ready! No-Stir-Fry Chinese Sauce Mix” spot shows how authentic dishes like twice-cooked pork and mapo eggplant come together by simply placing chopped ingredients on a plate, pouring on the sauce, and microwaving.

They’re perfect for when you want to add one more dish or keep dinner prep simple!

Calbee Body Granola “Inner Care” Version / “Trial and Error” VersionMinami Tanaka

Gut health is a hot topic these days—what kind of care do you give your gut? Because the types of bacteria in the gut, known as the gut microbiota, differ from person to person, the same approach may not work for everyone.

That’s why it’s recommended to get tested to find out what kind of gut microbiota you have.

Calbee, known as a snack manufacturer, offers just such cutting-edge testing; after the test, they make a granola tailored to what your gut bacteria prefer to eat, which you can subscribe to regularly.

This commercial introduces that service.