Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV Commercials [March 2025] (61–70)

FamilyMart: “Onigiri Dual-Wielding, Unleashed.”Shohei Ohtani

Onigiri Dual-Wielding, Unleashed. 15-second version

In the FamilyMart rice ball commercial featuring Shohei Ohtani, the catchphrase is “two-way” in honor of Ohtani.

The ad introduces both newly released rice balls and classic fan-favorite rice balls making a return.

Ohtani’s line, “The two-way rice ball era starts now,” leaves a strong impression.

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Hoyu CIELO Mousse Color “Foam that clings with a satisfying ju-waaan” / “Why does everyone choose CIELO?”MEGUMI、YOU

CIELO Mousse Color “Foam that clings with a juicy burst” 30-second version MEGUMI YOU

Cielo “Why does everyone choose Cielo?” Version 30 seconds MEGUMI YOU

This commercial introduces the convenience and effectiveness of CIELO’s hair color through a conversation between MEGUMI and YOU.

In the “Foam that clings with a juicy whoosh” edition, you can really feel how easy it is to use and how well it works, while in the “Why does everyone choose CIELO?” edition, each of them shares their impressions.

By portraying their different reasons for using CIELO, the ad makes it clear that the brand resonates with a wide range of people.

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Unilever LUX: ‘Bring it on, damage.’Ai Tominaga

LUX New TV Commercial: “Bring it on, Damage.” 30-second version

Here is a commercial that could only come from Ai Tominaga, who is active as a world-renowned fashion model.

While most would want to deny hair damage, this ad embraces it all and delivers a positive message: with LUX, it can be repaired.

Spoken by Tominaga, who faces the world with a forward-looking mindset, the words carry real credibility.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Unicharm Moony Natural “Butt Guide Song” Version

Moony Natural | Butt Guide Song Version | 15s

With changes in work styles and the like, it seems more common now for multiple people to care for a single baby.

At times like that, this “butt guide,” which works well no matter who uses it, is a very handy feature.

It also gives peace of mind to parents changing a diaper for the first time.

It’s a cute, warm-hearted commercial.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Recruit AirREGI Order “Small Talk” Edition / “Adventure” Edition / “Appreciative” EditionEtsushi Toyokawa, Shinobu Hasegawa

Air REGI Order “Aside” Version 15s / Etsushi Toyokawa, Shinobu Hasegawa

AirREGI Order “Adventure” version 15 seconds / Etsushi Toyokawa, Shinobu Hasegawa

Air Register Order “Appreciated” Version — Start at 0 yen! 19 seconds / Etsushi Toyokawa, Shinobu Hasegawa

This amusing exchange between Hasegawa Shinobu, the owner of an izakaya, and a regular customer, Etsushi Toyokawa, is from a commercial for AirREGI Order.

It’s a service that lets customers place orders at their table using their own smartphones, and the ad highlights its convenience and benefits.

At the end of the commercial, there’s a punchline that shows Toyokawa’s humorous side, so be sure to watch each version all the way through.

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Mitsubishi UFJ Bank MUFG Wealth Management ‘The Power of All MUFG’ Edition

[MUFG Wealth Management] “All the Power of MUFG” 30-second Version [Official Mitsubishi UFJ Bank]

This is a MUFG Wealth Management commercial that highlights supporting clients by leveraging the expertise of its group companies.

It promotes comprehensive support across a wide range of areas, from business succession to asset management and financing.

The stylish feel of the commercial gives the impression that they can handle any challenge with smart, seamless solutions.

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Mitsubishi Electric Happiness Share Stories #02 “The Refrigerator the Family Praises” / #03 “The Heat-Sensitive and the Cold-Sensitive”Ryunosuke Kamiki

Happy-Share Story #02: “The Fridge the Family Praises” – 60-second version [Mitsubishi Electric Official]

Happy Share Stories #03: 'The Person Who Gets Hot Easily and the Person Who Gets Cold Easily' 60-Second Edition [Mitsubishi Electric Official]

This commercial showcases the features built into Mitsubishi Electric home appliances and how those features lead to happiness.

With the message “Let’s share happiness,” it highlights advanced functions—such as refrigerators that make cooking easier and air conditioners that adjust temperatures to suit individuals.

The overlapping smiles of Ryunosuke Kamiki and the product developers also strongly convey a sense of happiness.

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