Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (21–30)

Ajinomoto White Rice Dozo “Eat White Rice and Manage Carbs” Version

"Here you go, white rice®" Eat white rice, sugar-care edition — 30-second commercial

This is a commercial for Hakumai Dozo, which helps reduce carbohydrate absorption when eating white rice.

If you’re mindful of dieting or health, you probably care about daily carb intake.

In this ad, it shows that simply cooking Hakumai Dozo mixed with white rice can curb carb absorption.

The expressions of people enjoying white rice without worrying about carbs are wonderful.

The background music is a rock arrangement of the children’s song “Furusato,” which perfectly matches the bright and energetic feel of the commercial.

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Kirin Beer Harekaze “We did it” VersionMio Imada

Harekaze: “We Did It” Version, 30 Seconds

Kirin Beer, the official sponsor of Japan’s national soccer team, released this commercial to celebrate the victory in the match against Bahrain held on March 20, 2025—and it was reportedly aired only once.

In the ad, Mio Imada celebrates the national team’s win and declares her continued support.

The background music is the familiar “Kaze ni Naritai,” a signature song by THE BOOM released in 1995.

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Sunstar Ora² “IN THE MORNING” version / “IN THE AFTERNOON” version / “IN THE NIGHT” versionFANTASTICS

[FANTASTICS × Ora²] Collaboration CM “IN THE MORNING” Version

[FANTASTICS × Ora²] Collaboration CM “IN THE AFTERNOON” Version

[FANTASTICS × Ora²] Collaboration CM “IN THE NIGHT” Version

This is a collaboration commercial series with the much-talked-about FANTASTICS.

A variety of products appear, including toothpaste, toothbrushes, portable dental care kits, and mouth sprays.

There are three commercials themed around morning, noon, and night, each introducing the perfect product for its respective scene from the lineup.

The background music features FANTASTICS’ “Shiny Days,” a refreshing track with an appealing sound that pairs uplifting lyrics with the flow of a day from start to finish.

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J-POWER Group “Electric Parade Series: Emotional”Masayoshi Oishi

J-POWER Group TV commercial “Electric Parade Series” Emotional Version, 30-second edition

This commercial overlays live footage of Masayoshi Oishi, J-POWER Group’s Special Public Relations Ambassador, to depict the company’s initiatives for the future.

It conveys the idea that electricity, like music performed by an artist, has the power to illuminate the future, expressed through bright, visually striking imagery.

Combined with shots of Masayoshi Oishi’s smiling face and a refreshing narration, the message clearly delivers a positive emotion.

Further emphasizing this upbeat atmosphere is Oishi’s song “Electric Parade.” With lyrics that express gratitude and joy for a life with electricity, paired with lively sounds, it also conveys the fun of everyday life.

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GLOBAL WORK: “The super-easy Sugo-raku Stretch series for anything active—you can’t go wrong.” / “The effortlessly polished Ote-raku series that looks great anytime—you can’t go wrong.”Hio Miyazawa, Yuriko Yoshitaka

The super-easy Stretch Series that's active for anything is a can't-go-wrong outfit. (30 seconds) GLOBAL WORK

The OTERAKU series that looks stylish no matter the occasion is a sure bet. (30 seconds) GLOBAL WORK

This commercial introduces series like Sugo-Raku Stretch and Oteraku from GLOBAL WORK through drama-like visuals.

Hio Miyazawa wears Sugo-Raku Stretch and spends his everyday life actively, while Yuriko Yoshitaka dons Oteraku as she navigates days filled with mixed emotions.

The footage emphasizes clothing that blends into daily life and is easy to wear.

Enhancing this relaxed, everyday atmosphere is Ai Tomioka’s song “Karoyaka ni.” As the title suggests, the sound has a light, airy feel, and when combined with a strong vocal performance, it effectively conveys a positive, forward-looking emotion toward the future.

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docomo d Anime Store “Anime to Susume. Season 2”

d Anime Store CM 'Anime to Susume.' Season 2 Full ver.

This commercial, styled like an anime that portrays the coming-of-age story of three high school girls, is a spot for d Anime Store.

It shows each of the three absorbed in what they’re passionate about, and their sparkling expressions leave a strong impression.

The BGM is “Mirage” by Keina Suda.

Released in 2025, the song was written specifically for this commercial.

It’s a beautiful mid-tempo track that lets Keina Suda’s clear vocals resonate.

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CHANEL COCO MADEMOISELLE “A jewelry-inspired fragrance accessory” edition

A jewelry-inspired fragrance accessory

It’s a commercial that stylishly showcases Chanel’s fragrance, Coco Mademoiselle, alongside a variety of outfits.

It conveys that Coco Mademoiselle suits any situation, no matter how the outfit changes, and that it’s a scent that supports the confidence to stay true to yourself.

By aligning with the glamorous look of each ensemble, the fragrance’s own radiance is effectively highlighted.

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