Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (21–30)

Y!mobile Smartphone Debut Certification Quiz Show Final Game: “Mud Quiz” Edition

Smartphone Debut Certification Quiz Show Final Game: Muddy Quiz Edition

This video envisions a world where a certification for essential smartphone knowledge takes the form of a grand quiz show.

It features a mud-slinging quiz scene, and amid the tense atmosphere, a question about how parents and children should use smartphones is posed.

Since this is the final question, the video then shows a joyful scene of someone getting their first smartphone after the quiz show.

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Y!mobile Smartphone Debut Exam Quiz Show Game 1: “Stepping-Stone Crossing Quiz”

Smartphone Debut Certification Quiz Show Game 1: 'Stepping-Stone Crossing Quiz' Edition

This is an introductory commercial for the “Smartphone Debut Test,” which poses questions about the important points of using smartphones safely for children.

The ad is created in a comic style and vividly depicts a parent and child taking on the test together.

In reality, it’s something you can approach more casually, but it seems like a great opportunity for parents and children to learn the right knowledge about smartphones and the internet.

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Y!mobile Smartphone Debut Certification Quiz Show Game 2: “Giant Jenga Quiz” Edition

Smartphone Debut Certification Quiz Show Game 2: Giant Jenga Quiz Edition

This animation imagines the Smartphone Debut Certification—designed to equip you with the knowledge to use your phone safely—as a large-scale quiz show.

A parent and child team up to take on a giant tumbling block challenge, discussing as they go and applying their smartphone knowledge to the blocks in front of them.

It clearly conveys that things which seem obvious are actually important, and that careful attention leads to peace of mind and safety.

The portrayal of the tension of wondering whether your knowledge is correct is another highlight to watch for.

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au PAY Card “10 Million Members Milestone” VersionMinami Tanaka

TVCM | au PAY Card “10 Million Members Milestone” Version

This is a commercial for the au PAY Card featuring Minami Tanaka answering the question of whether appearance or specs matter more for a credit card.

After thinking briefly, she declares emphatically, “Definitely the specs!”—and the force of her tone is quite startling.

Then, a narration introduces the appeal of the au PAY Card.

The structure keeps you watching to the end, just as the creators intended.

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Sukiya “Beef Kalbi Yakiniku Bowl” version / “Ontama Black Bibimbap Gyudon” version

Sukiya's Grilled Beef Short Rib Bowl

Sukiya’s “Beef Bowl with Black Bibimbap and Hot-Spring Egg” 15 seconds

Watching this commercial that introduces the Beef Kalbi Yakiniku Bowl and the Ontama Black Bibimbap Beef Bowl is enough to make your stomach growl! The images of the Beef Kalbi Yakiniku Bowl piled with meat drenched in sauce, and the Black Bibimbap Beef Bowl topped with vegetables, seaweed, and an egg, make you think, “There’s no way that isn’t delicious!” Combined with the snappy narration that highlights the products’ appeal, it all comes together as a very memorable commercial.

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Bikkuri Donkey: “Rice that keeps you reaching for more.” / “Colorful Set” editions

Bikkuri Donkey TV commercial: 'Rice that keeps you going, going.'

Bikkuri Donkey TV commercial: “Colorful Set” edition

In the “Gohan, Susumu, Susumu.” segment, a hearty menu is introduced, while the “Irodori Set” segment features a satisfying set that lets you enjoy plenty of vegetables.

The “Gohan, Susumu, Susumu.” segment showcases a limited-time hamburger steak dish that comes with either zangi (Hokkaido-style fried chicken) or twice-cooked pork.

Meanwhile, the “Irodori Set” segment presents a set that includes a smaller dish with a hamburger steak and salad, plus soup and a drink.

Every item looks appealing and truly whets the appetite.

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Hotto Motto: ‘Spring is here! Appetite in full bloom! Seafood Tempura Bowl’ Edition

Hotto Motto TV Commercial: 'Spring is here! Appetites in full bloom! Seafood Tempura Bowl' Edition

From the cooking process to the plating scene, this is a commercial for a seafood tempura bowl.

The close-up shots of freshly fried tempura are so enticing they’ll make your stomach growl, and many viewers must have thought, “That looks delicious!” Hotto Motto’s commercials do a great job of conveying how tasty their menu items are by showcasing the cooking process.

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