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A comprehensive look at the latest commercials that made waves in March 2025

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (21–30)

Aiful: “Use Money Wisely” VersionMao Daichi, Hiroki Konno

In the series of AIFUL commercials where Mao Daichi plays the inn proprietress appearing in various guises, this time she takes on the look of a 1970s folk singer and performs a solo acoustic set.

The lyrics are the highlight: the surreal twist is that she sings the utterly obvious line, “Money, you know—when you spend it, it goes down.” Two versions, A and B, with different lyrics have been released, so be sure to listen to both and compare them.

Aflac Cancer Insurance That Stays Close to You Miraito “Birth” Version / “Do Children Need It Too?” Version / “Do You Need Both?” Version / “How Should You Choose?” Version / “Optimal Peace of Mind” VersionMikako Tabe, Daichi Watanabe, Yasuko Tomita

This is a commercial in which Mikako Tabe appears as the presenter to introduce the cancer insurance product “Miraito,” which stands by your side.

People at various life stages come to her for advice about cancer insurance, and the ad highlights that they can enroll in the most suitable plan tailored to their age and lifestyle.

It clearly conveys that this is insurance that supports each person’s feelings and way of life.

Latest TV commercials [March 2025] (31–40)

AEON Topvalu: ‘Freshly Baked Chinese Deli Series in the Microwave’ / ‘Microwavable! No-Stir-Fry Chinese Mix’

These are TV commercials introducing Topvalu products that let you easily make authentic Chinese dishes using a microwave: the “Fresh-from-the-Microwave Chinese Deli Series” and “Microwave-Ready! No-Stir-Fry Chinese Sauce Mix.” In the “Fresh-from-the-Microwave Chinese Deli Series” spot, it highlights how you can quickly prepare gyoza and shumai just by heating them in the microwave.

The “Microwave-Ready! No-Stir-Fry Chinese Sauce Mix” spot shows how authentic dishes like twice-cooked pork and mapo eggplant come together by simply placing chopped ingredients on a plate, pouring on the sauce, and microwaving.

They’re perfect for when you want to add one more dish or keep dinner prep simple!

AEON Card “Hero” version / “New Life” versionTakayuki Yamada, Ryusei Yokohama

This commercial features Takayuki Yamada and Ryusei Yokohama introducing how the AEON Card and AEON Pay app can be used in various situations.

In the “Hero” version, AEON Pay shoots a beam, and in the “New Life” version, the AEON Card is used as a curtain or a comforter—humorously depicting uses that would normally be impossible.

While such extreme uses are impractical, the ad showcases with a refreshing tone that all the other features are genuinely useful.

S&B Foods Lee Kum Kee Oyster Sauce: “Just pour it on and it’s delicious” version / “Turn everyday Chinese into authentic Chinese” version / “Declare your rich love” versionKatsunori Takahashi

This commercial features Katsunori Takahashi speaking from various angles about what makes Lee Kum Kee Oyster Sauce so appealing.

It emphasizes how it can instantly make everyday Chinese dishes taste authentic and how it’s versatile enough to simply drizzle on, highlighting its ease of use.

As devotees of oyster sauce, the ad clearly conveys the desire for viewers to truly experience its charm.

Glico Almond Effect: “Nothing beats a healthy everyday life.”Nanako Matsushima

Almond Effect Nanako Matsushima “Nothing beats a wholesome everyday life.” Version (30s)

By adding a little something extra to a healthy lifestyle, you can live an even richer life—so claims the Almond Effect commercial, “Nothing beats a wholesome everyday life.” Rather than suggesting that this product alone solves everything, it appealingly emphasizes that the most important things are wholesome habits like sleep, exercise, and refreshment.

Suntory Jim Beam Black ‘Renewal New Release’ Version

Jim Beam Black “Renewed New Release” 30-second (ad) | Suntory

This is a commercial promoting the renewed release of Jim Beam Black, a premium expression within the Jim Beam brand.

The footage depicts moments at a bar where people are enjoying Jim Beam Black, and the gentle smiles on everyone’s faces convey its rich flavor.

As the scene gradually transitions into dancing, it also communicates the rising excitement inspired by the taste.