Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (21–30)

BMW THE NEW 2 GRAN COUPÉ: “Supplely, piercing through me.”

[BMW] THE 2 GRAN COUPÉ 15 seconds – Supple, piercing through me. –

This is a commercial introducing the new 2 Series Gran Coupé.

In sync with scenes of it driving swiftly, the narration highlights the comfortable driving experience enabled by advanced technology.

Of course, its beautiful form is also a key highlight, resulting in visuals that let you feel the car’s appeal all at once.

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CHANEL COCO MADEMOISELLE “A jewelry-inspired fragrance accessory” edition

A jewelry-inspired fragrance accessory

It’s a commercial that stylishly showcases Chanel’s fragrance, Coco Mademoiselle, alongside a variety of outfits.

It conveys that Coco Mademoiselle suits any situation, no matter how the outfit changes, and that it’s a scent that supports the confidence to stay true to yourself.

By aligning with the glamorous look of each ensemble, the fragrance’s own radiance is effectively highlighted.

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Latest TV commercials [March 2025] (31–40)

New Balance “Two Swords”Shohei Ohtani

Shohei Ohtani | Tokyo Series | New Balance

This is a New Balance commercial featuring Shohei Ohtani.

At the beginning of the spot, Ohtani is taking batting practice with a pitching machine, when another Ohtani appears on the mound.

An unexpected Ohtani-vs.-Ohtani showdown begins.

The ad builds real suspense over how the duel will end, making for an exciting, heart-pounding commercial.

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au PAY Card “10 Million Members Milestone” VersionMinami Tanaka

TVCM | au PAY Card “10 Million Members Milestone” Version

This is a commercial for the au PAY Card featuring Minami Tanaka answering the question of whether appearance or specs matter more for a credit card.

After thinking briefly, she declares emphatically, “Definitely the specs!”—and the force of her tone is quite startling.

Then, a narration introduces the appeal of the au PAY Card.

The structure keeps you watching to the end, just as the creators intended.

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Docomo’s instant repair service “Sumaho-kun” commercial

Docomo’s Instant Repair Service “Smartphone-kun” Version – 15 seconds

This commercial, filmed from a smartphone’s point of view, introduces a service that lets you get your phone repaired quickly if it ever breaks.

Your data stays intact, and repairs can be done at a Docomo shop counter in as little as 60 minutes, making the robust support system very reassuring.

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Aflac Cancer Insurance That Stays Close to You Miraito “Birth” Version / “Do Children Need It Too?” Version / “Do You Need Both?” Version / “How Should You Choose?” Version / “Optimal Peace of Mind” VersionMikako Tabe, Daichi Watanabe, Yasuko Tomita

Cancer Insurance That Stays by Your Side MIRAIT – Birth Edition

Cancer insurance that stands by you, Miraito — Is it necessary for children? (version)

Cancer Insurance That Stays by Your Side Miraito: Do You Need Both? Version

Cancer Insurance That Stays by Your Side: Miraito — How Should You Choose?

Cancer insurance that stands by you, Miraito — the optimal peace-of-mind edition

This is a commercial in which Mikako Tabe appears as the presenter to introduce the cancer insurance product “Miraito,” which stands by your side.

People at various life stages come to her for advice about cancer insurance, and the ad highlights that they can enroll in the most suitable plan tailored to their age and lifestyle.

It clearly conveys that this is insurance that supports each person’s feelings and way of life.

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KOSÉ Medicinal Sekkisei: “Let whitening power reach everywhere.”Yui Aragaki

SEKKISEI New TV Commercial: 'Let Whitening Power Reach Everywhere.'

This video shows Yui Aragaki actually using the product and is a commercial for Sekkisei’s Brightening Essence Lotion, a whitening toner.

It highlights how well it absorbs into the skin and its brightening power, making you expect a pleasant feel and strong results after watching the ad.

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