Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (21–30)

DHC “Why Are There Two (Cleansing Balm)” Version / “Renew Bright” VersionKazunari Ninomiya

Why the Two of Us (Cleansing Balm) Version – 15 Seconds

Why the two of them (Renew Bright) Version – 15 seconds

This is a commercial for DHC’s cleansing balm and cleansing oil featuring Kazunari Ninomiya.

Ninomiya enjoys yoga with a pair of sisters; the older sister is introduced as using the cleansing oil, while the younger sister uses the cleansing balm.

The ad highlights not only their cleansing power and pleasant feel, but also their ability to care for the skin.

Overall, it has a bright, gentle atmosphere.

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JAL “Premium Fly Campaign 2025”

JAL Premium Fly Campaign 2025

This commercial introduces JAL’s Premium Fly Campaign, conveying that you can fully enjoy Universal Studios Japan.

The joy of perks in the dynamic package and the lottery campaign inviting winners to a private park experience clearly comes through in the children’s expressions.

It’s also an important point that you can feel happiness from their faces as they enjoy the attractions.

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Latest TV commercials [March 2025] (31–40)

JCB ‘Use JCB for Your New Life! Shiritori’ Version / ‘Use JCB for Transportation! Explainer’ VersionKazunari Ninomiya, Haruna Kawaguchi

“Start Your New Life with JCB! Shiritori” 30-second version

“Use JCB for transportation too! Explainer” 30 seconds

This commercial introduces where you can use a JCB card and how it’s helpful in everyday life through a conversation between Kazuya Ninomiya and Haruna Kawaguchi.

It depicts various everyday scenes related to starting a new life, as well as situations involving public transportation, showing how the card reliably supports daily living.

Combined with their relaxed expressions, it also conveys that the card is easy and casual to use.

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JR East JRE BANK Exciting Trip “Thanks for the Perks” Version / “Heck Yes to Points” Version

JRE BANK: Excited Trip — Gratitude for the Perks

This commercial lightheartedly introduces the benefits of JRE BANK, offered by JR East, set against scenes of people heading off on trips.

It highlights plans that make travel more enjoyable, such as 40% discounts on Shinkansen fares and bonuses of 6,000 points.

Even the smiles that appear during their relaxed journeys convey just how good of a deal these perks are.

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JR East View Card “Gold Card” VersionHidekazu Majima, Anna Yamada

Gold Card - 15 seconds

This commercial, which begins with the line “Adults need breathing room,” is JR East’s View Card commercial, the “Gold Card” version.

It promotes how the View Card Gold lets you earn lots of points when booking Green Car seats or Shinkansen tickets.

However, the man who declared “Adults need…” at the beginning ends up getting so carried away by the great deals that he bursts into triumphant laughter.

It’s a memorable ad with humor and a dynamic sense of pacing.

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NTT East Japan “Next Innovation: Education” Edition

NTT East Japan Group Commercial 'The Next Innovation' Education Edition (60 seconds)

This is a heartwarming commercial depicting a male student devoted to esports in his school club and his family.

The student had seemed somewhat closed off toward his family, but the scene where he tells his mother that he’s enjoying the present after getting absorbed in his club activities is truly moving.

This was a commercial about NTT’s support for esports.

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New Balance “Two Swords”Shohei Ohtani

Shohei Ohtani | Tokyo Series | New Balance

This is a New Balance commercial featuring Shohei Ohtani.

At the beginning of the spot, Ohtani is taking batting practice with a pitching machine, when another Ohtani appears on the mound.

An unexpected Ohtani-vs.-Ohtani showdown begins.

The ad builds real suspense over how the duel will end, making for an exciting, heart-pounding commercial.

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