Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (81–90)

JR West ‘ONE PIECE × Sanyo Shinkansen Project Launch!’ Edition

[Official] JR West: “ONE PIECE × Sanyo Shinkansen” project launched!

This is a commercial announcing a collaboration campaign between the hugely popular anime One Piece and the Sanyo Shinkansen.

It introduces that, starting in April 2025, special-design Shinkansen trains themed around One Piece will be in service.

There will be three different train designs, and the onboard chime will feature “We Are!”, with onboard announcements voiced by the One Piece voice actors.

It’s a can’t-miss campaign for anime fans and railway enthusiasts alike.

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UNIQLO 2025 Kando Pants Life and Wear “Why be moved?” VersionHaruka Ayase, Kohei Matsushita

2025 Kando Pants Life and Wear / Why Kando? 30 seconds

In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).

The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.

The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.

The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.

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GLOBAL WORK ‘The Sukkirei Knit is a can’t-go-wrong piece.’Yuriko Yoshitaka

“Sukkirei Knit is a can’t-go-wrong piece.” (30-second version) GLOBAL WORK

This commercial conveys the comfort and uplifting feeling of GLOBAL WORK’s popular spring item, the Sukkirei Knit, through scenes of Yuriko Yoshitaka fully enjoying spring.

It shows how the knit doesn’t get in the way when going out to various places, and how looking in the mirror brings a sense of joy at its clean, streamlined look.

The song that further underscores the happy mood of the visuals is Ai Tomioka’s “Karoyaka ni.” Its lively sound and layered vocals are striking, and the strongly resonant rhythm conveys a positive feeling of moving forward.

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SoftBank Continues to Tackle the SDGs — Toward a Sustainable Society: “Coexisting with AI” Edition / “Educational Disparities & Environmental Issues” EditionMasaharu Fukuyama

Continuing the Challenge of the SDGs — Toward a Sustainable Society: Coexisting with AI (30 seconds)

"Continuing the Challenge of the SDGs — Toward a Sustainable Society" Education Inequality & Environmental Issues (30 seconds)

Here is a commercial where Masaharu Fukuyama explains that SoftBank is not just a mobile phone company, but one that continually takes on various social issues.

It really shows how broadly they are working toward achieving the SDGs.

Don’t you think the song of his used in the ad also carries the meaning that the entire Earth is like one family?

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Honda “Feelings for Cars” / “We’ll Make It Fun”

[Corporate Advertisement] TV commercial “Feelings for Cars” 30-second version

[Corporate Advertisement] TV Commercial - Car 'We'll Make It Fun' Version, 30 seconds

This commercial offers a deeper introduction to Honda’s slogan, “The Power of Dreams.” In addition to the “Passion for Cars” version, which highlights the energy poured into development, there is the “We’ll Make It Fun” version, where Honda talks about realizing everything people want from a car: driving enjoyment, safety, comfort, and environmental consideration.

Whichever ad you watch, you can feel their sincere dedication to car-making, and it makes you want to become a Honda fan.

The background music features a cover of Elvis Presley’s signature song “Can’t Help Falling in Love,” arranged in an upbeat, bright style that differs greatly from the original.

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In conclusion

Within the brief span of a commercial, a rich world unfolds through visuals, music, and the expressions of the performers. Even in the commercials aired in March 2025, the appeal of products that brighten everyday life is skillfully conveyed, creating moments that resonate deeply with viewers. As expression techniques evolve with the times, it’s something we should continue to watch with interest.