Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (41–50)

Coca-Cola Ayataka “A Sip, A Breather. ‘Work’” VersionHikaru Utada

[Ayataka] Hikaru Utada TV commercial “A Sip, A Breath. ‘Work’ version” 15 seconds AYATAKA TVCF

This commercial, which shows Hikaru Utada working on songwriting, is Ayataka’s “A Sip, A Breath.

‘Work’” edition.

It depicts her writing lyrics in a relaxed mood, surrounded by equipment and accompanied by a bottle of Ayataka.

The background music features Mine or Yours, a song written specifically for this ad.

With its laid-back tempo, it’s a track that lets you fully savor Utada’s clear, translucent vocals.

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Cygames Uma Musume Pretty Derby “The Twinkle Legends” Version / “4th Anniversary: Keep Your Eyes on Us” Version

[Uma Musume: Pretty Derby] TV Commercial 'The Twinkle Legends' Edition

Uma Musume: Pretty Derby - Commercial: “4th Anniversary: Watch Closely” Version

This is a commercial promoting the 4th anniversary of the game Uma Musume: Pretty Derby and the arrival of a new scenario.

The new scenario, The Twinkle Legends, focuses on the legends that have been passed down, while the 4th anniversary commemorates a new generation that surpasses those legends.

Both convey a strong sense of power, and together they give the impression that history is firmly continuing.

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JCB ‘Use JCB for Your New Life! Shiritori’ Version / ‘Use JCB for Transportation! Explainer’ VersionKazunari Ninomiya, Haruna Kawaguchi

“Start Your New Life with JCB! Shiritori” 30-second version

“Use JCB for transportation too! Explainer” 30 seconds

This commercial introduces where you can use a JCB card and how it’s helpful in everyday life through a conversation between Kazuya Ninomiya and Haruna Kawaguchi.

It depicts various everyday scenes related to starting a new life, as well as situations involving public transportation, showing how the card reliably supports daily living.

Combined with their relaxed expressions, it also conveys that the card is easy and casual to use.

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JR East View Card “Gold Card” VersionHidekazu Majima, Anna Yamada

Gold Card - 15 seconds

This commercial, which begins with the line “Adults need breathing room,” is JR East’s View Card commercial, the “Gold Card” version.

It promotes how the View Card Gold lets you earn lots of points when booking Green Car seats or Shinkansen tickets.

However, the man who declared “Adults need…” at the beginning ends up getting so carried away by the great deals that he bursts into triumphant laughter.

It’s a memorable ad with humor and a dynamic sense of pacing.

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JR East Adult Holiday Club “Fukushima & Aizu” EditionYutaka Takenouchi

Adult Holiday Club “Fukushima & Aizu” Version – 60 seconds

“What does it mean to be an adult?” This question opens a commercial for JR East’s membership program for people aged 50 and over, called Otona no Kyujitsu Club (The Adult Holiday Club).

This time, the setting is Aizu in Fukushima Prefecture, showing Yutaka Takenouchi visiting with his wife.

His childlike excitement is striking, making him appear all the more charming.

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PayPay “Allowance Boost All Year Campaign!” VersionDaisuke Miyagawa

PayPay: Allowance Boost Campaign — Extra for a Whole Year!

This is a commercial where Daisuke Miyagawa appears at a school and powerfully promotes PayPay’s year-long allowance boost campaign.

The students’ excitement grows as the joy of Miyagawa’s arrival overlaps with the thrill of the campaign.

The sense of unity among everyone is striking, and it also feels like an appeal that anyone can use it easily.

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UQUEEN “New Room” version

UQUEEN “New Room” 30 seconds (Revised / New Model Launch)

This commercial introduces various aspects of UQ through the interactions between UQUEEN, played by Hikari Mitsushima, and the butler, played by Ryuhei Matsuda.

In this installment, titled “New Room,” the butler enters a new room where WiMAX + 5G is being installed.

The contrast between the simple setup—just plugging it into an outlet—and the grand celebration with everyone gathered conveys a sense of joy and fun.

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