Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (41–50)

Bandai Namco Entertainment THE iDOLM@STER “[THE iDOLM@STER 20th Anniversary Year] 20th Anniversary Commemorative Live-Action” EditionHochu Otsuka

[The Idolmaster 20th Anniversary Year] 20th Anniversary Live-Action TV Commercial 30 Seconds [THE IDOLM@STER]

This is a commercial that looks back on the history of the THE iDOLM@STER series, which has seen numerous game releases and even anime adaptations.

The narration, which traces the series’ history from the 2005 arcade game to the present, is performed by Yoshitada Otsuka.

For fans of the THE iDOLM@STER series, it’s a deeply moving commercial.

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Hoyu CIELO Mousse Color “Foam that clings with a satisfying ju-waaan” / “Why does everyone choose CIELO?”MEGUMI、YOU

CIELO Mousse Color “Foam that clings with a juicy burst” 30-second version MEGUMI YOU

Cielo “Why does everyone choose Cielo?” Version 30 seconds MEGUMI YOU

This commercial introduces the convenience and effectiveness of CIELO’s hair color through a conversation between MEGUMI and YOU.

In the “Foam that clings with a juicy whoosh” edition, you can really feel how easy it is to use and how well it works, while in the “Why does everyone choose CIELO?” edition, each of them shares their impressions.

By portraying their different reasons for using CIELO, the ad makes it clear that the brand resonates with a wide range of people.

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Mitsubishi Electric Happiness Share Stories #02 “The Refrigerator the Family Praises” / #03 “The Heat-Sensitive and the Cold-Sensitive”Ryunosuke Kamiki

Happy-Share Story #02: “The Fridge the Family Praises” – 60-second version [Mitsubishi Electric Official]

Happy Share Stories #03: 'The Person Who Gets Hot Easily and the Person Who Gets Cold Easily' 60-Second Edition [Mitsubishi Electric Official]

This commercial showcases the features built into Mitsubishi Electric home appliances and how those features lead to happiness.

With the message “Let’s share happiness,” it highlights advanced functions—such as refrigerators that make cooking easier and air conditioners that adjust temperatures to suit individuals.

The overlapping smiles of Ryunosuke Kamiki and the product developers also strongly convey a sense of happiness.

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ITO EN Oi Ocha PURE GREEN “Let’s toss out what you think you know about tea.”Shohei Ohtani

Oi Ocha PURE GREEN: “Let’s throw out what you think you know about tea.”

Shohei Ohtani introduces Oi Ocha PURE GREEN in this commercial, highlighting how it differs from previous products.

With “Let’s throw out what we think we know about tea” as the central theme, it promotes a refreshing new taste born from breaking conventions.

By showing a baseball player enjoying keepie-uppies—a playful crossover between sports—it further emphasizes how this product stands apart from what came before.

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Otsuka Pharmaceutical Pocari Sweat “Spring Minuet” versionYoshida Yō, Suzuki Rio, Murata Miyu

Pocari Sweat CM | “Spring Minuet” Version 15 Seconds

It’s a cheerful commercial showing Yō Yoshida, Rio Suzuki, and Miyu Murata smiling as they play a minuet.

The way the light shines in is striking, and when they’re later shown holding Pocari Sweat, you can really feel the warmth of spring.

Because the communication centers on laughter, the sense of happiness feels even more emphasized.

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Morinaga Milk Industry MOW “Beloved Vanilla” Version / “Ms. Kawai Was Told ‘Give It 150% Emotion’” VersionYumi Kawai

MOW “Beloved Vanilla” Version – 30 seconds

MOW: “Mr. Kawai, who was told to go ‘150% emotion’” version

This commercial conveys the vanilla flavor of Morinaga Milk Industry’s MOW through scenes of Yumi Kawai enjoying it in her room.

The core spot is titled “Beloved Vanilla,” depicting how she becomes absorbed in the delicious taste and the uplifting feeling that makes her body start to move.

A variation, “When Ms.

Kawai Was Told ‘150% Emotion,’” lets viewers enjoy how she moves when asked to express even bigger emotions.

The laughter from the staff also conveys a relaxed atmosphere.

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Morinaga Seika in Jelly Junior Energy: “A Multi-Board Shogi Challenge Against Kids?!”Yoshiharu Habu, Takefusa Kubo

[Yoshiharu Habu] Simultaneous shogi matches against children!? [in Jelly Junior Energy] 30 seconds

In the commercial for in Jelly Junior Energy titled “A Multi-Board Shogi Showdown with Kids!?” Yoshiharu Habu is shown taking on multiple children at once.

Habu’s remark that the most important thing for improvement is to enjoy yourself is particularly memorable.

The ad highlights that in Jelly Junior Energy is perfect not only for physical activity but also for times that require focused thinking, like playing shogi.

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