Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (11–20)

Bikkuri Donkey: “Rice that keeps you reaching for more.” / “Colorful Set” editions

Bikkuri Donkey TV commercial: 'Rice that keeps you going, going.'

Bikkuri Donkey TV commercial: “Colorful Set” edition

In the “Gohan, Susumu, Susumu.” segment, a hearty menu is introduced, while the “Irodori Set” segment features a satisfying set that lets you enjoy plenty of vegetables.

The “Gohan, Susumu, Susumu.” segment showcases a limited-time hamburger steak dish that comes with either zangi (Hokkaido-style fried chicken) or twice-cooked pork.

Meanwhile, the “Irodori Set” segment presents a set that includes a smaller dish with a hamburger steak and salad, plus soup and a drink.

Every item looks appealing and truly whets the appetite.

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Hotto Motto: ‘Spring is here! Appetite in full bloom! Seafood Tempura Bowl’ Edition

Hotto Motto TV Commercial: 'Spring is here! Appetites in full bloom! Seafood Tempura Bowl' Edition

From the cooking process to the plating scene, this is a commercial for a seafood tempura bowl.

The close-up shots of freshly fried tempura are so enticing they’ll make your stomach growl, and many viewers must have thought, “That looks delicious!” Hotto Motto’s commercials do a great job of conveying how tasty their menu items are by showcasing the cooking process.

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NatureLab LAVONS “SHOOTING BOOON” VersionYuta Tamamori

LAVONS Official Commercial “SHOOTING BOOON” Version 15 Seconds

This commercial features Yuta Tamamori introducing the charm of LAVONS Le Linge’s car fragrance, which gives your car a pleasant scent.

The visuals and BGM create a stylish mood, and his confident expression clearly conveys the product’s effectiveness.

Since he’s simply spraying a mist, it also gives the impression of being easy to use.

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Kao Biore “Touch-Up Makeup Wipes: Convenient When You’re Short on Time!”Sairi Ito

Kao Bioré Makeup Touch-Up Sheets - Convenient When You're Short on Time! Commercial

This commercial for Biore’s makeup touch-up sheets features Sairi Ito playing a busy working professional.

Ito looks troubled, saying, “Work is so busy that I don’t have time to fix my makeup as it starts to wear off!” The makeup touch-up sheets are introduced as a convenient solution, highlighting how they feel to use.

The ad clearly conveys how easy they are to use and how effective they are.

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CHANEL「THE NEW CAMÉLIA FUTURA MAKEUP COLLECTION」Kim Minji (NJZ)

THE NEW CAMÉLIA FUTURA MAKEUP COLLECTION

Introducing CHANEL’s new CAMÉLIA FUTURA—this commercial shows the kind of look you can achieve with it.

Against a backdrop of softly unfurling flowers, we follow Kim Minji’s expressions, moving from a serious gaze to a powerful sense of confidence.

The music that further accentuates the gentle visuals highlighting this makeup is the “Flower Duet.” The operatic vocals layered over a grand orchestral arrangement are striking, and the powerfully beautiful singing conveys an emotion akin to hope.

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Kintetsu Group: “Feel it now. Ise-Shima.”

Feel it now. Ise-Shima. (Spring 02/30 seconds)

This video, packed with the charms of Ise-Shima, is a commercial from the Kintetsu Group, which operates the railway lines connecting Osaka and Nagoya to Ise-Shima.

It opens with footage of Ise Grand Shrine, exuding a sacred atmosphere, followed by one beautiful scene after another.

The element that gives the commercial a more refined, luxurious feel is the tone of the background music, “Light (Genius ver.).” It’s a track by the Osaka band Re:name, and its beautiful vocals paired with a refreshing band sound leave a strong impression.

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Latest Commercials [March 2025] (21–30)

JR Smart EX “Easy! Change Reservation” version

[Official] Smart EX - Easy! Reservation Change Version (Standard Edition)

This is a commercial introducing the convenience of Smart EX, the Shinkansen’s online reservation service.

In the new “Easy! Change Reservations” edition, it highlights how you can easily and freely modify your reserved Shinkansen tickets right on your smartphone.

Since travel often comes with sudden plan changes, it’s a truly welcome feature.

The background music is “Love Later” by sumika, included on their 2025 album “Vermillion’s.” With its mellow vibe, the song charmingly portrays love through letters.

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