Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (11–20)

Maybelline New York “Cream Pact Foundation” VersionRyôsuke Yamada

Ryosuke Yamada × Maybelline New York Cream Pact Foundation

Ryôsuke Yamada appears in Maybelline New York’s foundation commercial.

In the ad, it highlights the cream pact foundation’s comfortable feel and its strength of providing flawless coverage without looking heavy.

By removing unnecessary embellishments, the commercial straightforwardly conveys the product’s appeal.

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Fujifilm “Zero-Helium MRI Technology”

Corporate Advertisement TV Commercial: “Zero-Helium MRI Technology” / FUJIFILM

This commercial conveys the attitude of companies tackling advanced technologies, using Fujifilm’s zero-helium MRI technology as an example.

With the overarching concept that “we can change the world one step at a time,” it emphasizes technological progress that also considers the planet.

It also evokes a sense of excitement about the future—about how technology will continue to advance.

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Hitachi Air Conditioner Shirokuma-kun “Pikijaba Dance Caravan” VersionRiho Yoshioka

Shirokuma-kun 'Pikijaba Dance Caravan' 30-second version

This is a commercial introducing the automatic cleaning function installed in Shirokuma-kun.

Riho Yoshioka promotes the freeze-cleaning mechanism—which freezes dirt and washes it away all at once—through song and dance.

With its catchy presentation, the commercial is engaging and enjoyable right to the end.

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KOIKE-YA STRONG: “The Nori Is Intense.”Ayaka Miyoshi

KOIKEYA STRONG “Nori Nori Nori Dance” Version – TV commercial featuring Ayaka Miyoshi

This is a commercial introducing Nori Zanmai, a seaweed-forward flavor from the KOIKEYA STRONG series, which emphasizes bold individuality starting with taste.

Under the catchphrase “The nori is amazing,” Ayaka Miyoshi shows off an energetic, on-a-roll dance.

The lively sequence of her dancing while repeatedly saying “nori” clearly conveys that it’s a flavor that pumps up your mood.

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Dai-ichi Life “Just Mind-Body Support” VersionIkusaburo Yamazaki, Mio Imada

"Just: Mind and Body Support" 30-second Version

This is a commercial where Ikusaburo Yamazaki and Mio Imada highlight how Dai-ichi Life’s “JUST” supports subscribers’ bodies and minds, all in a musical-like atmosphere.

The specific ways it provides support are also expressed through song, clearly conveying the richness of the plan.

With everyone—including the surrounding people—smiling, the visuals strongly evoke a sense of reassurance.

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Kanebo Suisai “Skin Noise Mute” VersionNiziU

suisai TV commercial: “Skin Noise Mute” version (30 seconds)

This is a commercial for Kao’s facial cleansing powder, suisai, highlighting how it addresses skin concerns like clogged pores and greasiness.

It begins with NiziU members talking about their skin troubles, which are then shown being effectively muted by suisai.

The bright, uplifting mood of the solution taking shape is further emphasized by NiziU’s song “Shining day.” The fresh sound and cheerful vocals overlap to convey a positive feeling, as if stepping forward into the future.

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Latest Commercials [March 2025] (21–30)

JR East Suica “Tami-chan Moves to Tokyo” EditionItoi Hayase

"Tami-chan Moves to Tokyo" - 60 seconds

This commercial portrays the scene of Tami-chan, played by Ikoi Hayase, moving to Tokyo, while also depicting the warmth of the people seeing her off.

Although her parents oppose it, she decides to move to Tokyo; during the send-off, she notices that the Suica card she was given has been preloaded, and she feels their warmth.

That human kindness is further emphasized by Ichiko Aoba’s performance of “Hitotsu Dake.” The blend of gentle piano tones and a fragile-sounding vocal is striking, and the song conveys, with heartfelt sincerity, the importance of human connection.

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