Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercial [March 2025] (71–80)

ITO EN Oi Ocha: “Hey, Ohtani-san! New Shohei Ohtani Bottle Debuts”Shohei Ohtani, narration: Nana Mizuki

Hey, Ohtani-san! New Shohei Ohtani Bottle Launch — 30 seconds

ITO EN’s Oi Ocha has a new Shohei Ohtani bottle, and this piece shares the news with ambassador Shohei Ohtani while also asking him why he drinks Oi Ocha.

The phrase “O~i, Ohtani-san,” which plays on the product name being a call-out, gives it a comical vibe, doesn’t it? At the same time, Ohtani’s earnest words about its appeal convey a straightforward sense of reassurance about Oi Ocha.

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Fujifilm “Zero-Helium MRI Technology”

Corporate Advertisement TV Commercial: “Zero-Helium MRI Technology” / FUJIFILM

This commercial conveys the attitude of companies tackling advanced technologies, using Fujifilm’s zero-helium MRI technology as an example.

With the overarching concept that “we can change the world one step at a time,” it emphasizes technological progress that also considers the planet.

It also evokes a sense of excitement about the future—about how technology will continue to advance.

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Iwate Bank “IwagIN Car Loan” Version / “IwagIN Tuition Loan” VersionNon

Iwagin My Car Loan

Iwagin Tuition Loan

This is a commercial introducing Iwate Bank’s auto loan and tuition loan.

It features the talent Non, highlighting the appeal of each loan, such as the easy procedures and affordable interest rates.

In both, Non’s natural and gentle expressions leave a strong impression.

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Hitachi Air Conditioner Shirokuma-kun “Pikijaba Dance Caravan” VersionRiho Yoshioka

Shirokuma-kun 'Pikijaba Dance Caravan' 30-second version

This is a commercial introducing the automatic cleaning function installed in Shirokuma-kun.

Riho Yoshioka promotes the freeze-cleaning mechanism—which freezes dirt and washes it away all at once—through song and dance.

With its catchy presentation, the commercial is engaging and enjoyable right to the end.

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Morinaga Milk Industry MOW “Beloved Vanilla” Version / “Ms. Kawai Was Told ‘Give It 150% Emotion’” VersionYumi Kawai

MOW “Beloved Vanilla” Version – 30 seconds

MOW: “Mr. Kawai, who was told to go ‘150% emotion’” version

This commercial conveys the vanilla flavor of Morinaga Milk Industry’s MOW through scenes of Yumi Kawai enjoying it in her room.

The core spot is titled “Beloved Vanilla,” depicting how she becomes absorbed in the delicious taste and the uplifting feeling that makes her body start to move.

A variation, “When Ms.

Kawai Was Told ‘150% Emotion,’” lets viewers enjoy how she moves when asked to express even bigger emotions.

The laughter from the staff also conveys a relaxed atmosphere.

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Morinaga Seika in Jelly Junior Energy: “A Multi-Board Shogi Challenge Against Kids?!”Yoshiharu Habu, Takefusa Kubo

[Yoshiharu Habu] Simultaneous shogi matches against children!? [in Jelly Junior Energy] 30 seconds

In the commercial for in Jelly Junior Energy titled “A Multi-Board Shogi Showdown with Kids!?” Yoshiharu Habu is shown taking on multiple children at once.

Habu’s remark that the most important thing for improvement is to enjoy yourself is particularly memorable.

The ad highlights that in Jelly Junior Energy is perfect not only for physical activity but also for times that require focused thinking, like playing shogi.

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Morinaga Confectionery Choco Monaka Jumbo “Crispy Ruins” VersionSUPER EIGHT

[SUPER EIGHT] Crispy Ruins Arc [Choco Monaka Jumbo] (with subtitles)

In this commercial titled “Crispy Ruins,” the members of SUPER EIGHT become an expedition team and set out to uncover the secret behind the delicious taste of Choco Monaka Jumbo.

Although they fall underground right after setting off, they discover that the wall of chocolate along the side of the Choco Monaka Jumbo is the key to its great taste.

It’s a fun commercial to watch.

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