Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercial [March 2025] (71–80)

Glico Almond Effect: “Nothing beats a healthy everyday life.”Nanako Matsushima

Almond Effect Nanako Matsushima “Nothing beats a wholesome everyday life.” Version (30s)

By adding a little something extra to a healthy lifestyle, you can live an even richer life—so claims the Almond Effect commercial, “Nothing beats a wholesome everyday life.” Rather than suggesting that this product alone solves everything, it appealingly emphasizes that the most important things are wholesome habits like sleep, exercise, and refreshment.

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Coca-Cola Kocha Kaden “Mumumu Purple Unsweetened” VersionTinyTAN

Kochakaden “Mumumu Purple Unsweetened” Version

Here is the commercial where TinyTAN, the animated characters of BTS, sing and dance to promote the new purple unsweetened tea released by Kocha Kaden (Royal Milk Tea brand).

Since it’s “purple unsweetened,” it’s easy to remember and you won’t get confused when buying it.

With the dance included, we’re also aiming for people to perform it together and have those videos spread on social media.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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KOSÉ Medicinal Sekkisei: “Let whitening power reach everywhere.”Yui Aragaki

SEKKISEI New TV Commercial: 'Let Whitening Power Reach Everywhere.'

This video shows Yui Aragaki actually using the product and is a commercial for Sekkisei’s Brightening Essence Lotion, a whitening toner.

It highlights how well it absorbs into the skin and its brightening power, making you expect a pleasant feel and strong results after watching the ad.

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Suntory Jim Beam: ‘JIM Buddies, the Miraculous Business Trip’Shingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama

Jim Beam 'JIM Friends, Enchanting Business Trip' 30-second version Shingo Katori, Yui Narumi, Kosuke Suzuki, Amane Okayama Suntory

Here’s a commercial that clearly conveys the idea of casually enjoying drinks with like-minded friends over Jim Beam.

Yui Narumi, who’s on a business trip, turns down a drinking party with a client and chooses to meet her friends instead.

They say company year-end and New Year parties are decreasing, and as the commercial suggests, who you drink with might be very important.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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SECOM “Dream Showdown” EditionShohei Ohtani, Shigeo Nagashima

SECOM TV commercial 'Dream Match' (30 seconds) | SECOM

Shigeo Nagashima, a baseball player who appeared in SECOM commercials starting in 1990, and Shohei Ohtani, who is currently active in the Major Leagues.

It’s said that Nagashima once received an offer from the Majors, and if he had accepted it—and if their eras had overlapped a bit differently—this kind of dream matchup might have been broadcast.

That’s the concept of this commercial.

Nagashima’s appearance from back then is recreated with CGI.

You’re curious how the showdown ends, right? The moment when their voices overlap in the tagline at the end is also moving.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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NatureLab Diane Dry Shampoo “Kigurumi” VersionTsubasa Honda

Diane Official Dry Shampoo Commercial “Costume” Version 15 Seconds

This commercial for Diane’s dry shampoo features Tsubasa Honda, who appears after finishing a job inside a costume.

It shows her taking off the costume and happily spraying dry shampoo onto her hair.

You can tell it’s the perfect product for those times when you can’t take a shower but want to feel refreshed right away.

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FamilyMart: “Onigiri Dual-Wielding, Unleashed.”Shohei Ohtani

Onigiri Dual-Wielding, Unleashed. 15-second version

In the FamilyMart rice ball commercial featuring Shohei Ohtani, the catchphrase is “two-way” in honor of Ohtani.

The ad introduces both newly released rice balls and classic fan-favorite rice balls making a return.

Ohtani’s line, “The two-way rice ball era starts now,” leaves a strong impression.

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