Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercial [March 2025] (71–80)

Kintetsu Group: “Feel it now. Ise-Shima.”

Feel it now. Ise-Shima. (Spring 02/30 seconds)

This video, packed with the charms of Ise-Shima, is a commercial from the Kintetsu Group, which operates the railway lines connecting Osaka and Nagoya to Ise-Shima.

It opens with footage of Ise Grand Shrine, exuding a sacred atmosphere, followed by one beautiful scene after another.

The element that gives the commercial a more refined, luxurious feel is the tone of the background music, “Light (Genius ver.).” It’s a track by the Osaka band Re:name, and its beautiful vocals paired with a refreshing band sound leave a strong impression.

Raise the rankinglower

Report a problem

Haagen-Dazs The Milk: “First Richness”Kia Nakanishi

Haagen-Dazs Web Commercial “The Milk” — “First Richness” Version, 30 Seconds

This is a commercial introducing Häagen-Dazs The Milk, which boasts a rich, creamy milk flavor.

It highlights that it’s the most intense among Häagen-Dazs’s milk-based ice creams to date, building anticipation.

The background music features ena mori’s 2024 track “Trust Me,” a stylish song characterized by its striking bassline and snare, complemented by ena mori’s clear, airy vocals.

Raise the rankinglower

Report a problem

Ready Crew “Work is all about encounters.”Alice Hirose

Alice Hirose New Commercial: 'Work is about encounters.' 30-second version

This is an introductory commercial for Ready Crew, a business matching agent operated by Frontier Inc.

The narration delivers a message that supports the spirit of taking on challenges and facing difficulties at work, emphasizing that Ready Crew is a reliable presence.

The background music features miwa’s signature song “Hikari e,” an uplifting anthem with an encouraging, forward-looking message.

Raise the rankinglower

Report a problem

ABC-MART “UNDER ARMOUR: Let’s go with you, let’s go together.”Yuri Hirasawa, Moa Yamaguchi

UNDER ARMOUR Let's go with you, let's go together.

This commercial shows students wearing UNDER ARMOUR shoes sold at ABC-MART.

It features scenes like a female student in her school uniform and a male student training for his club activities, emphasizing that these shoes can be worn in any situation.

Many adults may feel nostalgic watching the everyday lives of these students depicted in the ad.

The BGM for the commercial is Garari’s “Seishun Shashin,” which heightens that nostalgic mood.

It’s a song packed with youthful memories, capturing ordinary daily moments; it’s recommended not only for current students but also for adults.

Raise the rankinglower

Report a problem

JR West ‘ONE PIECE × Sanyo Shinkansen Project Launch!’ Edition

[Official] JR West: “ONE PIECE × Sanyo Shinkansen” project launched!

This is a commercial announcing a collaboration campaign between the hugely popular anime One Piece and the Sanyo Shinkansen.

It introduces that, starting in April 2025, special-design Shinkansen trains themed around One Piece will be in service.

There will be three different train designs, and the onboard chime will feature “We Are!”, with onboard announcements voiced by the One Piece voice actors.

It’s a can’t-miss campaign for anime fans and railway enthusiasts alike.

Raise the rankinglower

Report a problem

J-POWER Group “Electric Parade Series: Emotional”Masayoshi Oishi

J-POWER Group TV commercial “Electric Parade Series” Emotional Version, 30-second edition

This commercial overlays live footage of Masayoshi Oishi, J-POWER Group’s Special Public Relations Ambassador, to depict the company’s initiatives for the future.

It conveys the idea that electricity, like music performed by an artist, has the power to illuminate the future, expressed through bright, visually striking imagery.

Combined with shots of Masayoshi Oishi’s smiling face and a refreshing narration, the message clearly delivers a positive emotion.

Further emphasizing this upbeat atmosphere is Oishi’s song “Electric Parade.” With lyrics that express gratitude and joy for a life with electricity, paired with lively sounds, it also conveys the fun of everyday life.

Raise the rankinglower

Report a problem

ABC-MART “SS25 GRADAS Marci” VersionMarcy

SS25 GRADAS Marcy

This commercial depicts a collaboration between adidas sneakers, GRADAS, and the three-piece rock band, Marcy.

Various people, including the members of Marcy, wear GRADAS, conveying the idea of supporting everyday life from the ground up.

The song that further highlights the commercial’s refreshing vibe is Marcy’s “I Love.” With piano and string tones woven into a clean band sound, it gives an impression of freshness and a sense of hope, as if moving forward.

Raise the rankinglower

Report a problem