Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV commercials [March 2025] (31–40)

UQ mobile UQUEEN “Prediction” VersionHikari Mitsushima, Ryuhei Matsuda

UQUEEN “Prediction” Version 30 seconds

This commercial, which begins with Ryuhei Matsuda saying that Hikari Mitsushima’s character UQUEEN has great intuition, introduces that the iPhone 16e can be used with UQ mobile.

Before the iPhone 16e was announced, they chat about what the new iPhone might be like, and UQUEEN predicts its features out loud.

Later, when the new iPhone is introduced on TV, the presentation is exactly the same as what UQUEEN said.

It’s the kind of ad that makes you want to quip, “UQUEEN isn’t just sharp—does she have the ability to foresee the future?!”

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Uber Eats: “If you want to take it easy, isn’t Uber Eats the way to go? Squirrel” / “Even in allergy season, isn’t Uber Eats the way to go? Pollen”Riisa Naka, Akinori Nakao

If you want to take it easy and enjoy, why not go with Uber Eats? Squirrel Edition | Uber Eats

Even during allergy season, why not go with Uber Eats? Pollen Edition | Uber Eats

These commercials depict extreme scenarios that show how you can enjoy meals without risking going outside by using Uber Eats.

In the “Squirrels” segment, diners are attacked by squirrels when eating out, and in the “Pollen” segment, a sneeze triggered by pollen sets off a chain of various troubles.

The contrast between these comically large mishaps and the safety of dining at home highlights the convenience of Uber Eats.

The bewildered expressions of Riisa Naka and Akiyoshi Nakao also help underscore the fun of the visuals.

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Y!mobile Smartphone Debut Certification Quiz Show Game 2: “Giant Jenga Quiz” Edition

Smartphone Debut Certification Quiz Show Game 2: Giant Jenga Quiz Edition

This animation imagines the Smartphone Debut Certification—designed to equip you with the knowledge to use your phone safely—as a large-scale quiz show.

A parent and child team up to take on a giant tumbling block challenge, discussing as they go and applying their smartphone knowledge to the blocks in front of them.

It clearly conveys that things which seem obvious are actually important, and that careful attention leads to peace of mind and safety.

The portrayal of the tension of wondering whether your knowledge is correct is another highlight to watch for.

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Aflac Cancer Insurance That Stays Close to You Miraito “Birth” Version / “Do Children Need It Too?” Version / “Do You Need Both?” Version / “How Should You Choose?” Version / “Optimal Peace of Mind” VersionMikako Tabe, Daichi Watanabe, Yasuko Tomita

Cancer Insurance That Stays by Your Side MIRAIT – Birth Edition

Cancer insurance that stands by you, Miraito — Is it necessary for children? (version)

Cancer Insurance That Stays by Your Side Miraito: Do You Need Both? Version

Cancer Insurance That Stays by Your Side: Miraito — How Should You Choose?

Cancer insurance that stands by you, Miraito — the optimal peace-of-mind edition

This is a commercial in which Mikako Tabe appears as the presenter to introduce the cancer insurance product “Miraito,” which stands by your side.

People at various life stages come to her for advice about cancer insurance, and the ad highlights that they can enroll in the most suitable plan tailored to their age and lifestyle.

It clearly conveys that this is insurance that supports each person’s feelings and way of life.

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AEON Card “Hero” version / “New Life” versionTakayuki Yamada, Ryusei Yokohama

Takayuki Yamada × Ryusei Yokohama - AEON Card: Hero Edition

This commercial features Takayuki Yamada and Ryusei Yokohama introducing how the AEON Card and AEON Pay app can be used in various situations.

In the “Hero” version, AEON Pay shoots a beam, and in the “New Life” version, the AEON Card is used as a curtain or a comforter—humorously depicting uses that would normally be impossible.

While such extreme uses are impractical, the ad showcases with a refreshing tone that all the other features are genuinely useful.

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Latest Commercials [March 2025] (41–50)

Kagome Almond Breeze “Rola” Version / “Yu Darvish” VersionRola, Yu Darvish

Kagome Almond Breeze CM “Rola” Version

This commercial highlights that the almonds used in Kagome’s Almond Breeze are sourced from California, and portrays the connection between Almond Breeze and celebrities living in California.

It features Rola and Yu Darvish, and because they are people who take care of their health, the nutritional benefits of Almond Breeze really come across.

By intentionally depicting scenes of them drinking it in everyday life, the ad also emphasizes how easy and casual it is to enjoy.

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Suntory Jim Beam Black ‘Renewal New Release’ Version

Jim Beam Black “Renewed New Release” 30-second (ad) | Suntory

This is a commercial promoting the renewed release of Jim Beam Black, a premium expression within the Jim Beam brand.

The footage depicts moments at a bar where people are enjoying Jim Beam Black, and the gentle smiles on everyone’s faces convey its rich flavor.

As the scene gradually transitions into dancing, it also communicates the rising excitement inspired by the taste.

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