Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV commercials [March 2025] (31–40)

Suntory Jim Beam Black ‘Renewal New Release’ Version

Jim Beam Black “Renewed New Release” 30-second (ad) | Suntory

This is a commercial promoting the renewed release of Jim Beam Black, a premium expression within the Jim Beam brand.

The footage depicts moments at a bar where people are enjoying Jim Beam Black, and the gentle smiles on everyone’s faces convey its rich flavor.

As the scene gradually transitions into dancing, it also communicates the rising excitement inspired by the taste.

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FANCL Additive-Free Skincare: “Sustainable Skin” Edition

FANCL Additive-Free Skincare CM “Sustainable Skin” Edition — Not a quick fix, but skin that lasts a lifetime. 30 seconds (Everyday moments of quiet joy, forever.) 16:9

This commercial conveys the idea that our skin is something we live with for a lifetime, which is why we should aim for gentle skincare.

It communicates that with FANCL’s additive-free skincare, you can be kind to your skin while maintaining its beauty.

Even amid busy days, it carries a strong message about treating your skin—and yourself—with care.

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Rakuten Travel Super SALE: “Starts at 8 PM on the 4th! Get a limited-quantity 10,000-yen OFF coupon now!”Momoiro Clover Z

Rakuten Travel Super SALE: Starts at 8:00 PM on the 4th! Get a limited-quantity 10,000 yen OFF coupon now!

This commercial is packed with great deals, like Rakuten Travel’s bargain half-price sale and coupons worth 10,000 yen off.

It features the familiar faces of Momoiro Clover Z, and watching the members’ joyful expressions makes you feel excited too.

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Kao Biore The Face “Convincingly Moist Skin” Version / “Convincingly Smooth Skin” VersionSakura Inoue

Kao Biore Biore the Face: Convincingly Moist Skin Edition CM

Kao Biore Biore The Face Satisfyingly Smooth Skin Version CM

This commercial showcases how Kao’s Biore The Face benefits your skin, conveyed through Sakura Inoue’s expressions.

It communicates that you should choose according to your specific skin concerns—for example, Deep Moist for hydration and Smooth Clear for a silky-smooth complexion.

Sakura Inoue’s radiant smile really conveys how effective the products are, doesn’t it?

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Recruit Car Sensor “Carsensor’s High” versionNanao

[Official] Car Sensor “Carsensor’s High” (30 seconds)

This commercial conveys the fulfillment and joy of a life with a car through the image of Nanao speeding along in a vehicle.

The fact that the car racing through is an older model is also a key point, suggesting that with Car Sensor you can find your ideal car.

The song used in this commercial is L’Arc~en~Ciel’s “Driver’s High.” Its lyrics and sound capture the exhilaration of driving, and it also conveys a sense of hope—like carving out your own future through your own strength.

In fact, the commercial’s footage is a parody of the song’s music video, so try comparing the two.

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Latest Commercials [March 2025] (41–50)

AEON Mall ‘Found it! The Town’s ACTION! Calligraphy Performance’ VersionNatsuki Deguchi

AEON Mall: “Found it! The Town’s ACTION! Calligraphy Performance” 30 seconds

This is a commercial about Aeon Mall’s community ACTION initiative that builds connections between local areas and people.

The “Calligraphy Performance” segment showcases the Calligraphy Performance Grand Prix hosted by Aeon Mall, featuring participating high school students.

Composed of performance scenes and interviews with the students, it conveys the passion they pour into the event.

The background music is “ASOBO” by LUCKY TAPES, written specifically for the Aeon Mall commercial.

It’s a beautiful, compelling piece that incorporates orchestral instruments, so be sure to listen for that as well.

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GLOBAL WORK: “The super-easy Sugo-raku Stretch series for anything active—you can’t go wrong.” / “The effortlessly polished Ote-raku series that looks great anytime—you can’t go wrong.”Hio Miyazawa, Yuriko Yoshitaka

The super-easy Stretch Series that's active for anything is a can't-go-wrong outfit. (30 seconds) GLOBAL WORK

The OTERAKU series that looks stylish no matter the occasion is a sure bet. (30 seconds) GLOBAL WORK

This commercial introduces series like Sugo-Raku Stretch and Oteraku from GLOBAL WORK through drama-like visuals.

Hio Miyazawa wears Sugo-Raku Stretch and spends his everyday life actively, while Yuriko Yoshitaka dons Oteraku as she navigates days filled with mixed emotions.

The footage emphasizes clothing that blends into daily life and is easy to wear.

Enhancing this relaxed, everyday atmosphere is Ai Tomioka’s song “Karoyaka ni.” As the title suggests, the sound has a light, airy feel, and when combined with a strong vocal performance, it effectively conveys a positive, forward-looking emotion toward the future.

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