A comprehensive look at the latest commercials that made waves in March 2025

Glico Almond Effect: “Nothing beats a healthy everyday life.”Nanako Matsushima

Almond Effect Nanako Matsushima “Nothing beats a wholesome everyday life.” Version (30s)

By adding a little something extra to a healthy lifestyle, you can live an even richer life—so claims the Almond Effect commercial, “Nothing beats a wholesome everyday life.” Rather than suggesting that this product alone solves everything, it appealingly emphasizes that the most important things are wholesome habits like sleep, exercise, and refreshment.

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Hane Keisuke

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Suntory Jim Beam: ‘JIM Buddies, the Miraculous Business Trip’Shingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama

Jim Beam 'JIM Friends, Enchanting Business Trip' 30-second version Shingo Katori, Yui Narumi, Kosuke Suzuki, Amane Okayama Suntory

Here’s a commercial that clearly conveys the idea of casually enjoying drinks with like-minded friends over Jim Beam.

Yui Narumi, who’s on a business trip, turns down a drinking party with a client and chooses to meet her friends instead.

They say company year-end and New Year parties are decreasing, and as the commercial suggests, who you drink with might be very important.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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SECOM “Dream Showdown” EditionShohei Ohtani, Shigeo Nagashima

SECOM TV commercial 'Dream Match' (30 seconds) | SECOM

Shigeo Nagashima, a baseball player who appeared in SECOM commercials starting in 1990, and Shohei Ohtani, who is currently active in the Major Leagues.

It’s said that Nagashima once received an offer from the Majors, and if he had accepted it—and if their eras had overlapped a bit differently—this kind of dream matchup might have been broadcast.

That’s the concept of this commercial.

Nagashima’s appearance from back then is recreated with CGI.

You’re curious how the showdown ends, right? The moment when their voices overlap in the tagline at the end is also moving.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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SoftBank Asks a Girl: “Shop” Version / “Procedures” Version / “Points” VersionAya Ueto, Yuno Nagao

SoftBank commercial: “Inquisitive Girl – Points” edition

This commercial features a girl asking how SoftBank’s PayToku is such a good deal, with Aya Ueto answering.

The questions posed include where it can be used, what procedures are required, and how many points you can earn, and the answers explain that it’s easy to use and offers great value.

The girl’s reactions when she hears this are also a highlight—she shows her joy with such an over-the-top response that her father can’t help but chime in with a playful retort.

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kappamaki

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NatureLab MARO: ‘This man is doing it.’ (version)Daiki Tsuneta

MARO Official Commercial: 'This Man Is Doing It.' 30-Second Version

This is a commercial for MARO shampoo, which is said to have a hair volumizing effect.

Daiki Tsuneta from King Gnu appears in it and is suspected by a police officer of something.

In response to the officer’s question, “You’re doing it, right?”, Tsuneta stubbornly replies, “I’m not.” In fact, he was being asked whether he uses MARO’s 3D Volume Up Shampoo.

And the reason for the suspicion lay in the photo on his driver’s license.

It’s a commercial with a well-crafted, immersive world that’s quite entertaining, so be sure to watch the full version.

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Hane Keisuke

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Bandai Namco Entertainment The Idolmaster Gakumasu “Training is key for both baseball and idols” Edition

[Gakumas] CM: 'Baseball and Idol Training Are Both Important' Edition [The Idolmaster]

This is a commercial for the game “Gakuen Idolmaster,” which will air live during the MLB Tokyo Series broadcast.

Since it’s being shown during a baseball broadcast, it highlights the similarities between baseball and idols.

It’s convincing that both baseball and idol work require training, but the idea that this training is “swing practice” might make you raise an eyebrow.

In the end, the ad adds a sharp comedic jab at that swing practice, giving the whole thing a humorous touch.

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kappamaki

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Bandai Namco Entertainment THE iDOLM@STER “[THE iDOLM@STER 20th Anniversary Year] 20th Anniversary Commemorative Live-Action” EditionHochu Otsuka

[The Idolmaster 20th Anniversary Year] 20th Anniversary Live-Action TV Commercial 30 Seconds [THE IDOLM@STER]

This is a commercial that looks back on the history of the THE iDOLM@STER series, which has seen numerous game releases and even anime adaptations.

The narration, which traces the series’ history from the 2005 arcade game to the present, is performed by Yoshitada Otsuka.

For fans of the THE iDOLM@STER series, it’s a deeply moving commercial.

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Hane Keisuke

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