Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (51–60)

JR Central: Tokyo Thrills “Night View” EditionSosuke Ikematsu, Yuka Mukaizato

[JR Central] '#Tokyo Zokuzoku' Commercial, 'Night View' Version

This commercial shows Sosuke Ikematsu heading out to see Tokyo’s night view after his partner suggests, “Let’s go see the night skyline sometime.” At first, Ikematsu says, “Night views all look the same, right?” But once he actually visits Tokyo and sees the city lights, he’s captivated by a beauty beyond what he imagined.

With the tagline “Tokyo Zokuzoku,” the commercial promotes sightseeing in Tokyo using JR Central (JR Tokai).

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JR West “Online Reservation Baseball” version

[Official] JR West: Online Reservations - Baseball Edition

Featuring a woman watching a baseball game, this is a commercial introducing JR West’s online reservation service.

It seems she had reserved a Shinkansen for the trip home in advance, but unfortunately the game went into extra innings.

However, the commercial shows how easily you can change your reservation online, and many viewers were likely impressed by its convenience.

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P&G Lenor Aroma Jewel: “Somewhat Satisfied?” VersionHaruka Ayase

Lenor Aroma Jewel: "Somewhat Satisfied?" Version, 15 seconds

This is a promotional commercial for Lenor Aroma Jewel, which says that using it together with fabric softener during laundry spreads an even more delightful fragrance.

Haruka Ayase says she’s fairly satisfied with just fabric softener, but after discovering Aroma Jewel, she became captivated by the richness of its scent.

There are several fragrance variations available, making it a commercial that really makes you think, “I want to try it.”

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SBI Securities “FROM ZERO ” VersionMana Ashida

[CM] FROM ZERO <Development Version> 30-sec Ver.

This commercial featuring Mana Ashida is an SBI Securities ad that conveys the message of thinking about investing from scratch from the customer’s perspective.

Titled “FROM ZERO,” the series powerfully expresses SBI Securities’ commitment to engaging sincerely with investments and with its customers.

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Latest TV Commercials [March 2025] (61–70)

UHA Mikakuto Puccho: “Have you noticed?” VersionAee! group

UHA Mikakuto Puccho: “Have you noticed?” Version

これは、アイドルグループAぇ! groupが出演する、ぷっちょぶどう味のキャンディのCMです。

At first it sounds like they’re just saying the group’s name, but when you play it back slowly, it turns out to be Puccho’s promotional tagline.

Great casting choice, right? The moment at the end where the members nod is also very memorable.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Y!mobile Smartphone Debut Exam Quiz Show Game 1: “Stepping-Stone Crossing Quiz”

Smartphone Debut Certification Quiz Show Game 1: 'Stepping-Stone Crossing Quiz' Edition

This is an introductory commercial for the “Smartphone Debut Test,” which poses questions about the important points of using smartphones safely for children.

The ad is created in a comic style and vividly depicts a parent and child taking on the test together.

In reality, it’s something you can approach more casually, but it seems like a great opportunity for parents and children to learn the right knowledge about smartphones and the internet.

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Docomo’s instant repair service “Sumaho-kun” commercial

Docomo’s Instant Repair Service “Smartphone-kun” Version – 15 seconds

This commercial, filmed from a smartphone’s point of view, introduces a service that lets you get your phone repaired quickly if it ever breaks.

Your data stays intact, and repairs can be done at a Docomo shop counter in as little as 60 minutes, making the robust support system very reassuring.

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