Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercial [March 2025] (71–80)

GLOBAL WORK: “The super-easy Sugo-raku Stretch series for anything active—you can’t go wrong.” / “The effortlessly polished Ote-raku series that looks great anytime—you can’t go wrong.”Hio Miyazawa, Yuriko Yoshitaka

The super-easy Stretch Series that's active for anything is a can't-go-wrong outfit. (30 seconds) GLOBAL WORK

The OTERAKU series that looks stylish no matter the occasion is a sure bet. (30 seconds) GLOBAL WORK

This commercial introduces series like Sugo-Raku Stretch and Oteraku from GLOBAL WORK through drama-like visuals.

Hio Miyazawa wears Sugo-Raku Stretch and spends his everyday life actively, while Yuriko Yoshitaka dons Oteraku as she navigates days filled with mixed emotions.

The footage emphasizes clothing that blends into daily life and is easy to wear.

Enhancing this relaxed, everyday atmosphere is Ai Tomioka’s song “Karoyaka ni.” As the title suggests, the sound has a light, airy feel, and when combined with a strong vocal performance, it effectively conveys a positive, forward-looking emotion toward the future.

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SoftBank Continues to Tackle the SDGs — Toward a Sustainable Society: “Coexisting with AI” Edition / “Educational Disparities & Environmental Issues” EditionMasaharu Fukuyama

Continuing the Challenge of the SDGs — Toward a Sustainable Society: Coexisting with AI (30 seconds)

"Continuing the Challenge of the SDGs — Toward a Sustainable Society" Education Inequality & Environmental Issues (30 seconds)

Here is a commercial where Masaharu Fukuyama explains that SoftBank is not just a mobile phone company, but one that continually takes on various social issues.

It really shows how broadly they are working toward achieving the SDGs.

Don’t you think the song of his used in the ad also carries the meaning that the entire Earth is like one family?

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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docomo d Anime Store “Anime to Susume. Season 2”

d Anime Store CM 'Anime to Susume.' Season 2 Full ver.

This commercial, styled like an anime that portrays the coming-of-age story of three high school girls, is a spot for d Anime Store.

It shows each of the three absorbed in what they’re passionate about, and their sparkling expressions leave a strong impression.

The BGM is “Mirage” by Keina Suda.

Released in 2025, the song was written specifically for this commercial.

It’s a beautiful mid-tempo track that lets Keina Suda’s clear vocals resonate.

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Latest Commercials [March 2025] (81–90)

Honda “Feelings for Cars” / “We’ll Make It Fun”

[Corporate Advertisement] TV commercial “Feelings for Cars” 30-second version

[Corporate Advertisement] TV Commercial - Car 'We'll Make It Fun' Version, 30 seconds

This commercial offers a deeper introduction to Honda’s slogan, “The Power of Dreams.” In addition to the “Passion for Cars” version, which highlights the energy poured into development, there is the “We’ll Make It Fun” version, where Honda talks about realizing everything people want from a car: driving enjoyment, safety, comfort, and environmental consideration.

Whichever ad you watch, you can feel their sincere dedication to car-making, and it makes you want to become a Honda fan.

The background music features a cover of Elvis Presley’s signature song “Can’t Help Falling in Love,” arranged in an upbeat, bright style that differs greatly from the original.

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Suntory Green Tea Iyemon: ‘Iyemon — Kyoto in Your Heart. Spring.’ EditionNao, Yu Aoki

Suntory Green Tea Iyemon: 'Iyemon — Kyoto in your heart. Just a step ahead.' 15s Nao Suntory

It’s a commercial that promotes the revamped Suntory Iyemon while also speaking to the charm of its hometown, Kyoto.

It conveys, from multiple angles, what makes Kyoto such an appealing place—for example, a version where Nao dives into Kyoto’s spring and experiences its beauty, and another that depicts a drama starring Nao and Yu Aoki set in Kyoto.

The song that further highlights Kyoto’s gentle spring atmosphere is Haru Yuko’s “Hanasaku Tabiji.” Its calm sound paired with her tender vocals is captivating, evoking the beauty of spring and a sense of positive hope.

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In conclusion

Within the brief span of a commercial, a rich world unfolds through visuals, music, and the expressions of the performers. Even in the commercials aired in March 2025, the appeal of products that brighten everyday life is skillfully conveyed, creating moments that resonate deeply with viewers. As expression techniques evolve with the times, it’s something we should continue to watch with interest.