Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercial [March 2025] (71–80)

Unilever LUX: ‘Bring it on, damage.’Ai Tominaga

LUX New TV Commercial: “Bring it on, Damage.” 30-second version

Here is a commercial that could only come from Ai Tominaga, who is active as a world-renowned fashion model.

While most would want to deny hair damage, this ad embraces it all and delivers a positive message: with LUX, it can be repaired.

Spoken by Tominaga, who faces the world with a forward-looking mindset, the words carry real credibility.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Unicharm Moony Natural “Butt Guide Song” Version

Moony Natural | Butt Guide Song Version | 15s

With changes in work styles and the like, it seems more common now for multiple people to care for a single baby.

At times like that, this “butt guide,” which works well no matter who uses it, is a very handy feature.

It also gives peace of mind to parents changing a diaper for the first time.

It’s a cute, warm-hearted commercial.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Recruit AirREGI Order “Small Talk” Edition / “Adventure” Edition / “Appreciative” EditionEtsushi Toyokawa, Shinobu Hasegawa

Air REGI Order “Aside” Version 15s / Etsushi Toyokawa, Shinobu Hasegawa

AirREGI Order “Adventure” version 15 seconds / Etsushi Toyokawa, Shinobu Hasegawa

Air Register Order “Appreciated” Version — Start at 0 yen! 19 seconds / Etsushi Toyokawa, Shinobu Hasegawa

This amusing exchange between Hasegawa Shinobu, the owner of an izakaya, and a regular customer, Etsushi Toyokawa, is from a commercial for AirREGI Order.

It’s a service that lets customers place orders at their table using their own smartphones, and the ad highlights its convenience and benefits.

At the end of the commercial, there’s a punchline that shows Toyokawa’s humorous side, so be sure to watch each version all the way through.

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Latest Commercials [March 2025] (81–90)

Mitsubishi UFJ Bank MUFG Wealth Management ‘The Power of All MUFG’ Edition

[MUFG Wealth Management] “All the Power of MUFG” 30-second Version [Official Mitsubishi UFJ Bank]

This is a MUFG Wealth Management commercial that highlights supporting clients by leveraging the expertise of its group companies.

It promotes comprehensive support across a wide range of areas, from business succession to asset management and financing.

The stylish feel of the commercial gives the impression that they can handle any challenge with smart, seamless solutions.

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Yoshinoya: ‘Beef Bulgogi, Sweet and Rich Temptation’Nicole Fujita

Beef Bulgogi: The Sweet, Rich Temptation

This is a commercial introducing a bulgogi rice bowl and set meal featuring juicy meat and crisp vegetables stir-fried and coated in a rich sauce.

The footage of the meat and vegetables being cooked is full of sizzle, creating visuals that really whet your appetite.

Watching Nicole Fujita bounce the bulgogi once on the white rice before taking a bite will surely make many viewers think, “I want to try that too!”

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Iwate Bank “IwagIN Car Loan” Version / “IwagIN Tuition Loan” VersionNon

Iwagin My Car Loan

Iwagin Tuition Loan

This is a commercial introducing Iwate Bank’s auto loan and tuition loan.

It features the talent Non, highlighting the appeal of each loan, such as the easy procedures and affordable interest rates.

In both, Non’s natural and gentle expressions leave a strong impression.

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Meiji Fruit Juice Gummies: ‘Grape Vineyard’ Edition

Kaju Gummy “Grape Orchard” Version – 30 Seconds

This is a commercial showing a vineyard where the grapes used for the fruit juice gummies are grown.

It highlights that grapes meeting strict standards are sourced from around the world, and it talks about the commitment to 100% fruit juice.

It’s a commercial that focuses not only on great taste but also on food safety.

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