Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercial [March 2025] (71–80)

Daiichi Sankyo Healthcare TRANSINO Medicinal Melano Signal Essence “Tranexamic Acid” Version / White C Premium “Don’t Give Up, Don’t Waver” VersionYuki Amami

TRANSINO Medicated Melano Signal Essence: “Tranexamic Acid” Edition

TRANSINO White C Premium “Don’t give up, don’t hesitate” version

This is a commercial introducing a spot-correcting beauty serum and a supplement that lightens dark spots.

Yuki Amami appears in it, and the close-up shots of her fair skin are striking.

By highlighting the active ingredients, the ad emphasizes the high effectiveness of the products.

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Kao Attack ZERO “Fashion Show” EditionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino

KAO Attack ZERO Perfect Stick – Fashion Show Version, 30-second TV commercial

The Attack ZERO commercials are appealing for their fun plots featuring a star-studded cast, and I bet many people are fans.

In the new “Fashion Show” edition, as the title suggests, the cast walks the runway while highlighting stains and odors on clothing.

At the end, Tori Matsuzaka appears holding the Perfect Stick, introducing it as a solution that can clean everything up.

Just like the previous installment, the eye-catching direction remains a big draw.

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Kao Biore The Cleanse: “Just Shower” Version / “Just Apply” VersionSakura Inoue

Kao Biore Biore The Cleanse “Just Rinse” CM

Kao Biore Biore The Cleanse Just Apply Version Commercial

This is a commercial introducing Biore The Cleanse, a cleansing oil that lets you remove makeup easily just by applying it—no rubbing needed.

Sakura Inoue plays a working adult exhausted from her job, too tired to even start removing her makeup.

Then Biore The Cleanse appears, showing how effortlessly makeup can be taken off.

It’s a great product for anyone who, like Inoue in the commercial, finds makeup removal a hassle.

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Latest Commercials [March 2025] (81–90)

Suntory The Premium Malt’s Kaoru Ale “Premol-ko-chan: Blue Rose” VersionSuzu Hirose, Sairi Ito, Joe Odagiri

The Premium Malt’s <Japanese Ale> Kaoru Ale “Premolko-chan: Blue Rose” 30-second version — starring Suzu Hirose, Sairi Ito, and Joe Odagiri — SUNTORY commercial

This is the “Blue Rose” episode from the Premol-ko-chan series, which depicts a world line where the characters have grown into sophisticated adults.

Hanawa-kun, played by Joe Odagiri, gives blue roses to Maruko and Tama-chan, and then the three of them toast and drink The Premium Malt’s together.

It’s a development you’d never imagine in the original, and it gives you a mix of excitement and a slightly restless, fluttery feeling.

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Sunstar Ora² “IN THE MORNING” version / “IN THE AFTERNOON” version / “IN THE NIGHT” versionFANTASTICS

[FANTASTICS × Ora²] Collaboration CM “IN THE MORNING” Version

[FANTASTICS × Ora²] Collaboration CM “IN THE AFTERNOON” Version

[FANTASTICS × Ora²] Collaboration CM “IN THE NIGHT” Version

This is a collaboration commercial series with the much-talked-about FANTASTICS.

A variety of products appear, including toothpaste, toothbrushes, portable dental care kits, and mouth sprays.

There are three commercials themed around morning, noon, and night, each introducing the perfect product for its respective scene from the lineup.

The background music features FANTASTICS’ “Shiny Days,” a refreshing track with an appealing sound that pairs uplifting lyrics with the flow of a day from start to finish.

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Haagen-Dazs The Milk: “First Richness”Kia Nakanishi

Haagen-Dazs Web Commercial “The Milk” — “First Richness” Version, 30 Seconds

This is a commercial introducing Häagen-Dazs The Milk, which boasts a rich, creamy milk flavor.

It highlights that it’s the most intense among Häagen-Dazs’s milk-based ice creams to date, building anticipation.

The background music features ena mori’s 2024 track “Trust Me,” a stylish song characterized by its striking bassline and snare, complemented by ena mori’s clear, airy vocals.

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Ready Crew “Work is all about encounters.”Alice Hirose

Alice Hirose New Commercial: 'Work is about encounters.' 30-second version

This is an introductory commercial for Ready Crew, a business matching agent operated by Frontier Inc.

The narration delivers a message that supports the spirit of taking on challenges and facing difficulties at work, emphasizing that Ready Crew is a reliable presence.

The background music features miwa’s signature song “Hikari e,” an uplifting anthem with an encouraging, forward-looking message.

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