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A comprehensive look at the latest commercials that made waves in March 2025

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (41–50)

Y!mobile Smartphone Debut Certification Quiz Show Final Game: “Mud Quiz” Edition

Smartphone Debut Certification Quiz Show Final Game: Muddy Quiz Edition

This video envisions a world where a certification for essential smartphone knowledge takes the form of a grand quiz show.

It features a mud-slinging quiz scene, and amid the tense atmosphere, a question about how parents and children should use smartphones is posed.

Since this is the final question, the video then shows a joyful scene of someone getting their first smartphone after the quiz show.

Latest Commercials [March 2025] (51–60)

Y!mobile Smartphone Debut Exam Quiz Show Game 1: “Stepping-Stone Crossing Quiz”

Smartphone Debut Certification Quiz Show Game 1: 'Stepping-Stone Crossing Quiz' Edition

This is an introductory commercial for the “Smartphone Debut Test,” which poses questions about the important points of using smartphones safely for children.

The ad is created in a comic style and vividly depicts a parent and child taking on the test together.

In reality, it’s something you can approach more casually, but it seems like a great opportunity for parents and children to learn the right knowledge about smartphones and the internet.

Y!mobile Smartphone Debut Certification Quiz Show Game 2: “Giant Jenga Quiz” Edition

Smartphone Debut Certification Quiz Show Game 2: Giant Jenga Quiz Edition

This animation imagines the Smartphone Debut Certification—designed to equip you with the knowledge to use your phone safely—as a large-scale quiz show.

A parent and child team up to take on a giant tumbling block challenge, discussing as they go and applying their smartphone knowledge to the blocks in front of them.

It clearly conveys that things which seem obvious are actually important, and that careful attention leads to peace of mind and safety.

The portrayal of the tension of wondering whether your knowledge is correct is another highlight to watch for.

Aiful: “Use Money Wisely” VersionMao Daichi, Hiroki Konno

In the series of AIFUL commercials where Mao Daichi plays the inn proprietress appearing in various guises, this time she takes on the look of a 1970s folk singer and performs a solo acoustic set.

The lyrics are the highlight: the surreal twist is that she sings the utterly obvious line, “Money, you know—when you spend it, it goes down.” Two versions, A and B, with different lyrics have been released, so be sure to listen to both and compare them.

AEON Topvalu: ‘Freshly Baked Chinese Deli Series in the Microwave’ / ‘Microwavable! No-Stir-Fry Chinese Mix’

These are TV commercials introducing Topvalu products that let you easily make authentic Chinese dishes using a microwave: the “Fresh-from-the-Microwave Chinese Deli Series” and “Microwave-Ready! No-Stir-Fry Chinese Sauce Mix.” In the “Fresh-from-the-Microwave Chinese Deli Series” spot, it highlights how you can quickly prepare gyoza and shumai just by heating them in the microwave.

The “Microwave-Ready! No-Stir-Fry Chinese Sauce Mix” spot shows how authentic dishes like twice-cooked pork and mapo eggplant come together by simply placing chopped ingredients on a plate, pouring on the sauce, and microwaving.

They’re perfect for when you want to add one more dish or keep dinner prep simple!

AEON Card “Hero” version / “New Life” versionTakayuki Yamada, Ryusei Yokohama

This commercial features Takayuki Yamada and Ryusei Yokohama introducing how the AEON Card and AEON Pay app can be used in various situations.

In the “Hero” version, AEON Pay shoots a beam, and in the “New Life” version, the AEON Card is used as a curtain or a comforter—humorously depicting uses that would normally be impossible.

While such extreme uses are impractical, the ad showcases with a refreshing tone that all the other features are genuinely useful.

S&B Foods Lee Kum Kee Oyster Sauce: “Just pour it on and it’s delicious” version / “Turn everyday Chinese into authentic Chinese” version / “Declare your rich love” versionKatsunori Takahashi

This commercial features Katsunori Takahashi speaking from various angles about what makes Lee Kum Kee Oyster Sauce so appealing.

It emphasizes how it can instantly make everyday Chinese dishes taste authentic and how it’s versatile enough to simply drizzle on, highlighting its ease of use.

As devotees of oyster sauce, the ad clearly conveys the desire for viewers to truly experience its charm.