Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (41–50)

Kao Attack ZERO “Fashion Show” EditionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino

KAO Attack ZERO Perfect Stick – Fashion Show Version, 30-second TV commercial

The Attack ZERO commercials are appealing for their fun plots featuring a star-studded cast, and I bet many people are fans.

In the new “Fashion Show” edition, as the title suggests, the cast walks the runway while highlighting stains and odors on clothing.

At the end, Tori Matsuzaka appears holding the Perfect Stick, introducing it as a solution that can clean everything up.

Just like the previous installment, the eye-catching direction remains a big draw.

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Latest Commercials [March 2025] (51–60)

AEON Mall ‘Found it! The Town’s ACTION! Calligraphy Performance’ VersionNatsuki Deguchi

AEON Mall: “Found it! The Town’s ACTION! Calligraphy Performance” 30 seconds

This is a commercial about Aeon Mall’s community ACTION initiative that builds connections between local areas and people.

The “Calligraphy Performance” segment showcases the Calligraphy Performance Grand Prix hosted by Aeon Mall, featuring participating high school students.

Composed of performance scenes and interviews with the students, it conveys the passion they pour into the event.

The background music is “ASOBO” by LUCKY TAPES, written specifically for the Aeon Mall commercial.

It’s a beautiful, compelling piece that incorporates orchestral instruments, so be sure to listen for that as well.

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CHANEL「THE NEW CAMÉLIA FUTURA MAKEUP COLLECTION」Kim Minji (NJZ)

THE NEW CAMÉLIA FUTURA MAKEUP COLLECTION

Introducing CHANEL’s new CAMÉLIA FUTURA—this commercial shows the kind of look you can achieve with it.

Against a backdrop of softly unfurling flowers, we follow Kim Minji’s expressions, moving from a serious gaze to a powerful sense of confidence.

The music that further accentuates the gentle visuals highlighting this makeup is the “Flower Duet.” The operatic vocals layered over a grand orchestral arrangement are striking, and the powerfully beautiful singing conveys an emotion akin to hope.

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Asahi Soft Drinks: Mitsuya Cider “Crazy About the Band” VersionErika Ikuta, SHISHAMO

Mitsuya Cider Commercial “Crazy About the Band” Edition — Erika Ikuta & SHISHAMO

Titled “Crazy About the Band,” this commercial shows Erika Ikuta playing guitar and singing together with SHISHAMO.

Many viewers will likely relate to Ikuta’s words about the joy of being absorbed in something you love.

The footage also features Ikuta and the members of SHISHAMO toasting with Mitsuya Cider, highlighting its refreshing taste.

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ABC-Mart “Pumps that set you free every day”

Pumps that set you free every day

This is a commercial introducing ABC-MART’s original pumps, the Work-Fit Pumps.

It highlights their high functionality as work shoes—soft and comfortable to wear, with no discomfort even when running.

By featuring stylish flight attendants, office workers, and job-seeking students, the ad beautifully conveys both the elegance and the active versatility of the pumps.

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BMW THE NEW 2 GRAN COUPÉ: “Supplely, piercing through me.”

[BMW] THE NEW 2 GRAN COUPÉ 15 seconds – Supple, piercing through me. –

This is a commercial introducing the new 2 Series Gran Coupé.

In sync with scenes of it driving swiftly, the narration highlights the comfortable driving experience enabled by advanced technology.

Of course, its beautiful form is also a key highlight, resulting in visuals that let you feel the car’s appeal all at once.

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Honda WR-V “Special Edition: BLACK STYLE” / “Honda’s rugged one.”

[WR-V] Web Movie: “Special Edition BLACK STYLE”

These are two commercials introducing Honda’s WR-V SUV.

The “Special Edition: BLACK STYLE” spot showcases the BLACK STYLE model, featuring distinctive blacked-out exterior and interior details, while the “Honda’s Rugged One.” spot highlights the WR-V’s active and tough image.

Watching these two ads—with their very different moods—makes it clear that this car can handle everything from city driving to outdoor activities.

These commercials are likely to spark increased interest in the WR-V.

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