Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest Commercials [March 2025] (91–100)

Sapporo Beer Yebisu “The Beginning Time” versionHiroki Yamada

Yebisu “The Moment It Begins” Version, 30 seconds

Speaking of the Yebisu Beer theme song, it’s The Third Man, which is also used as the departure melody at Ebisu Station.

In this commercial, the concept supports both a friend setting off on a new journey and oneself striving in Japan.

Yuki Yamada delivers a fine performance as the self working hard in Japan.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Honda “Feelings for Cars” / “We’ll Make It Fun”

[Corporate Advertisement] TV commercial “Feelings for Cars” 30-second version

[Corporate Advertisement] TV Commercial - Car 'We'll Make It Fun' Version, 30 seconds

This commercial offers a deeper introduction to Honda’s slogan, “The Power of Dreams.” In addition to the “Passion for Cars” version, which highlights the energy poured into development, there is the “We’ll Make It Fun” version, where Honda talks about realizing everything people want from a car: driving enjoyment, safety, comfort, and environmental consideration.

Whichever ad you watch, you can feel their sincere dedication to car-making, and it makes you want to become a Honda fan.

The background music features a cover of Elvis Presley’s signature song “Can’t Help Falling in Love,” arranged in an upbeat, bright style that differs greatly from the original.

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Latest TV Commercials [March 2025] (101–110)

Cygames Uma Musume Pretty Derby “The Twinkle Legends” Version / “4th Anniversary: Keep Your Eyes on Us” Version

[Uma Musume: Pretty Derby] TV Commercial 'The Twinkle Legends' Edition

Uma Musume: Pretty Derby - Commercial: “4th Anniversary: Watch Closely” Version

This is a commercial promoting the 4th anniversary of the game Uma Musume: Pretty Derby and the arrival of a new scenario.

The new scenario, The Twinkle Legends, focuses on the legends that have been passed down, while the 4th anniversary commemorates a new generation that surpasses those legends.

Both convey a strong sense of power, and together they give the impression that history is firmly continuing.

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PayPay “Allowance Boost All Year Campaign!” VersionDaisuke Miyagawa

PayPay: Allowance Boost Campaign — Extra for a Whole Year!

This is a commercial where Daisuke Miyagawa appears at a school and powerfully promotes PayPay’s year-long allowance boost campaign.

The students’ excitement grows as the joy of Miyagawa’s arrival overlaps with the thrill of the campaign.

The sense of unity among everyone is striking, and it also feels like an appeal that anyone can use it easily.

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Samsung Galaxy S25 Ultra: “Audio Eraser” version / “Now Brief” versionRyo Narita

Ryo Narita × Audio Eraser | Samsung Galaxy S25 Ultra

Ryo Narita × Now Brief | Samsung Galaxy S25 Ultra

This commercial showcases the features of the latest Galaxy devices from Samsung through the daily life of Ryo Narita.

It clearly depicts how each function enhances everyday life—for example, removing unwanted sounds from video with Audio Eraser and having Now Brief compile information you need.

You can really feel how the device supports what you want to do, tailored to each person’s style.

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au PAY Card “10 Million Members Milestone” VersionMinami Tanaka

TVCM | au PAY Card “10 Million Members Milestone” Version

This is a commercial for the au PAY Card featuring Minami Tanaka answering the question of whether appearance or specs matter more for a credit card.

After thinking briefly, she declares emphatically, “Definitely the specs!”—and the force of her tone is quite startling.

Then, a narration introduces the appeal of the au PAY Card.

The structure keeps you watching to the end, just as the creators intended.

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S&B Foods Lee Kum Kee Oyster Sauce: “Just pour it on and it’s delicious” version / “Turn everyday Chinese into authentic Chinese” version / “Declare your rich love” versionKatsunori Takahashi

Lee Kum Kee Oyster Sauce Party “Just pour it on and it’s delicious” Version Web Commercial 15s – Horizontal

Lee Kum Kee Oyster Sauce Party: “Turn your usual Chinese into authentic Chinese” - Web Commercial, 15 seconds (horizontal)

LKK Oyster Sauce Party 'Declare Your Rich Love' Web Commercial 60s - Horizontal - ver.1

This commercial features Katsunori Takahashi speaking from various angles about what makes Lee Kum Kee Oyster Sauce so appealing.

It emphasizes how it can instantly make everyday Chinese dishes taste authentic and how it’s versatile enough to simply drizzle on, highlighting its ease of use.

As devotees of oyster sauce, the ad clearly conveys the desire for viewers to truly experience its charm.

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