Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV Commercials [March 2025] (101–110)

SoftBank Asks a Girl: “Shop” Version / “Procedures” Version / “Points” VersionAya Ueto, Yuno Nagao

SoftBank commercial: “Inquisitive Girl – Points” edition

This commercial features a girl asking how SoftBank’s PayToku is such a good deal, with Aya Ueto answering.

The questions posed include where it can be used, what procedures are required, and how many points you can earn, and the answers explain that it’s easy to use and offers great value.

The girl’s reactions when she hears this are also a highlight—she shows her joy with such an over-the-top response that her father can’t help but chime in with a playful retort.

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NatureLab MARO: ‘This man is doing it.’ (version)Daiki Tsuneta

MARO Official Commercial: 'This Man Is Doing It.' 30-Second Version

This is a commercial for MARO shampoo, which is said to have a hair volumizing effect.

Daiki Tsuneta from King Gnu appears in it and is suspected by a police officer of something.

In response to the officer’s question, “You’re doing it, right?”, Tsuneta stubbornly replies, “I’m not.” In fact, he was being asked whether he uses MARO’s 3D Volume Up Shampoo.

And the reason for the suspicion lay in the photo on his driver’s license.

It’s a commercial with a well-crafted, immersive world that’s quite entertaining, so be sure to watch the full version.

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FANCL Additive-Free Skincare: “Sustainable Skin” Edition

FANCL Additive-Free Skincare CM “Sustainable Skin” Edition — Not a quick fix, but skin that lasts a lifetime. 30 seconds (Everyday moments of quiet joy, forever.) 16:9

This commercial conveys the idea that our skin is something we live with for a lifetime, which is why we should aim for gentle skincare.

It communicates that with FANCL’s additive-free skincare, you can be kind to your skin while maintaining its beauty.

Even amid busy days, it carries a strong message about treating your skin—and yourself—with care.

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ITO EN Oi Ocha: “Hey, Ohtani-san! New Shohei Ohtani Bottle Debuts”Shohei Ohtani, narration: Nana Mizuki

Hey, Ohtani-san! New Shohei Ohtani Bottle Launch — 30 seconds

ITO EN’s Oi Ocha has a new Shohei Ohtani bottle, and this piece shares the news with ambassador Shohei Ohtani while also asking him why he drinks Oi Ocha.

The phrase “O~i, Ohtani-san,” which plays on the product name being a call-out, gives it a comical vibe, doesn’t it? At the same time, Ohtani’s earnest words about its appeal convey a straightforward sense of reassurance about Oi Ocha.

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Rakuten Travel Super SALE: “Starts at 8 PM on the 4th! Get a limited-quantity 10,000-yen OFF coupon now!”Momoiro Clover Z

Rakuten Travel Super SALE: Starts at 8:00 PM on the 4th! Get a limited-quantity 10,000 yen OFF coupon now!

This commercial is packed with great deals, like Rakuten Travel’s bargain half-price sale and coupons worth 10,000 yen off.

It features the familiar faces of Momoiro Clover Z, and watching the members’ joyful expressions makes you feel excited too.

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Latest TV commercials [March 2025] (111–120)

Kao Biore “Touch-Up Makeup Wipes: Convenient When You’re Short on Time!”Sairi Ito

Kao Bioré Makeup Touch-Up Sheets - Convenient When You're Short on Time! Commercial

This commercial for Biore’s makeup touch-up sheets features Sairi Ito playing a busy working professional.

Ito looks troubled, saying, “Work is so busy that I don’t have time to fix my makeup as it starts to wear off!” The makeup touch-up sheets are introduced as a convenient solution, highlighting how they feel to use.

The ad clearly conveys how easy they are to use and how effective they are.

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Kao Biore The Face “Convincingly Moist Skin” Version / “Convincingly Smooth Skin” VersionSakura Inoue

Kao Biore Biore the Face: Convincingly Moist Skin Edition CM

Kao Biore Biore The Face Satisfyingly Smooth Skin Version CM

This commercial showcases how Kao’s Biore The Face benefits your skin, conveyed through Sakura Inoue’s expressions.

It communicates that you should choose according to your specific skin concerns—for example, Deep Moist for hydration and Smooth Clear for a silky-smooth complexion.

Sakura Inoue’s radiant smile really conveys how effective the products are, doesn’t it?

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