Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV commercials [March 2025] (111–120)

Akagi Dairy Sof’ “For Some Reason, the Lord Above” Version

Sof' 'For some reason, His Majesty' Version A

This commercial plays on Akagi Nyugyo’s Sof’ concept of “just the top of soft serve,” showing what that means through a whimsical worldview.

As the amusingly titled “Somehow, the Upper Lord,” only the upper part of a shogun—namely, his face—slowly walks off somewhere.

It does depict a state of being “only the top,” but when that idea is presented through something entirely different, it can be hard to grasp.

The footage makes you feel that perhaps the right approach is simply to focus on the comedy.

Raise the rankinglower

Report a problem

Akagi Dairy MILCREA Chocolate & Vanilla “Balance Dance” Version

Milkrea Chocolate & Vanilla - Balanced Dance Version (30 seconds)

This commercial deliberately poses the question of whether to accept the unique texture of Akagi Nyugyo’s Milkrea.

Although the words are phrased as a question, the way they’re delivered through a dance performed on a balance board creates a mysterious worldview.

With the serious expression and repetitive, deliberate movements, you might even lose track of what exactly was being promoted.

Raise the rankinglower

Report a problem

Recruit Car Sensor “Carsensor’s High” versionNanao

[Official] Car Sensor “Carsensor’s High” (30 seconds)

This commercial conveys the fulfillment and joy of a life with a car through the image of Nanao speeding along in a vehicle.

The fact that the car racing through is an older model is also a key point, suggesting that with Car Sensor you can find your ideal car.

The song used in this commercial is L’Arc~en~Ciel’s “Driver’s High.” Its lyrics and sound capture the exhilaration of driving, and it also conveys a sense of hope—like carving out your own future through your own strength.

In fact, the commercial’s footage is a parody of the song’s music video, so try comparing the two.

Raise the rankinglower

Report a problem

Ready Crew “Work is all about encounters.”Alice Hirose

Alice Hirose New Commercial: 'Work is about encounters.' 30-second version

This is an introductory commercial for Ready Crew, a business matching agent operated by Frontier Inc.

The narration delivers a message that supports the spirit of taking on challenges and facing difficulties at work, emphasizing that Ready Crew is a reliable presence.

The background music features miwa’s signature song “Hikari e,” an uplifting anthem with an encouraging, forward-looking message.

Raise the rankinglower

Report a problem

JR West ‘ONE PIECE × Sanyo Shinkansen Project Launch!’ Edition

[Official] JR West: “ONE PIECE × Sanyo Shinkansen” project launched!

This is a commercial announcing a collaboration campaign between the hugely popular anime One Piece and the Sanyo Shinkansen.

It introduces that, starting in April 2025, special-design Shinkansen trains themed around One Piece will be in service.

There will be three different train designs, and the onboard chime will feature “We Are!”, with onboard announcements voiced by the One Piece voice actors.

It’s a can’t-miss campaign for anime fans and railway enthusiasts alike.

Raise the rankinglower

Report a problem

ABC-MART “SS25 GRADAS Marci” VersionMarcy

SS25 GRADAS Marcy

This commercial depicts a collaboration between adidas sneakers, GRADAS, and the three-piece rock band, Marcy.

Various people, including the members of Marcy, wear GRADAS, conveying the idea of supporting everyday life from the ground up.

The song that further highlights the commercial’s refreshing vibe is Marcy’s “I Love.” With piano and string tones woven into a clean band sound, it gives an impression of freshness and a sense of hope, as if moving forward.

Raise the rankinglower

Report a problem

GLOBAL WORK ‘The Sukkirei Knit is a can’t-go-wrong piece.’Yuriko Yoshitaka

“Sukkirei Knit is a can’t-go-wrong piece.” (30-second version) GLOBAL WORK

This commercial conveys the comfort and uplifting feeling of GLOBAL WORK’s popular spring item, the Sukkirei Knit, through scenes of Yuriko Yoshitaka fully enjoying spring.

It shows how the knit doesn’t get in the way when going out to various places, and how looking in the mirror brings a sense of joy at its clean, streamlined look.

The song that further underscores the happy mood of the visuals is Ai Tomioka’s “Karoyaka ni.” Its lively sound and layered vocals are striking, and the strongly resonant rhythm conveys a positive feeling of moving forward.

Raise the rankinglower

Report a problem