Lovely commercial jingle

A comprehensive look at the latest commercials that made waves in March 2025

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.

Each commercial presents a unique world that captivates viewers.

In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.

Latest TV commercials [March 2025] (111–120)

Suntory Green Tea Iyemon: ‘Iyemon — Kyoto in Your Heart. Spring.’ EditionNao, Yu Aoki

Suntory Green Tea Iyemon: 'Iyemon — Kyoto in your heart. Just a step ahead.' 15s Nao Suntory

Suntory Green Tea Iyemon 'Iyemon: Kyoto in Your Heart. Spring.' 15-second version — Nao, Yuzu Aoki — Suntory

It’s a commercial that promotes the revamped Suntory Iyemon while also speaking to the charm of its hometown, Kyoto.

It conveys, from multiple angles, what makes Kyoto such an appealing place—for example, a version where Nao dives into Kyoto’s spring and experiences its beauty, and another that depicts a drama starring Nao and Yu Aoki set in Kyoto.

The song that further highlights Kyoto’s gentle spring atmosphere is Haru Yuko’s “Hanasaku Tabiji.” Its calm sound paired with her tender vocals is captivating, evoking the beauty of spring and a sense of positive hope.

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Latest commercials [March 2025] (121–130)

Coca-Cola Ayataka “A Sip, A Breather. ‘Work’” VersionHikaru Utada

[Ayataka] Hikaru Utada TV commercial “A Sip, A Breath. ‘Work’ version” 15 seconds AYATAKA TVCF

This commercial, which shows Hikaru Utada working on songwriting, is Ayataka’s “A Sip, A Breath.

‘Work’” edition.

It depicts her writing lyrics in a relaxed mood, surrounded by equipment and accompanied by a bottle of Ayataka.

The background music features Mine or Yours, a song written specifically for this ad.

With its laid-back tempo, it’s a track that lets you fully savor Utada’s clear, translucent vocals.

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Apple “Meet iPhone 16e”

Meet iPhone 16e | Apple

This is the introductory commercial for the iPhone 16e announced in February 2025.

The video is striking, featuring a blue character inflated with air that appears to dance—and many viewers may have found themselves unable to look away.

The background music is Talk by Selena Gomez and Benny Blanco.

It’s an intriguing track that combines slightly dark-tinged vocals with a fun, listenable production.

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