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Lovely ballad

Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites

The 1990s J-pop scene saw CDs sell in huge numbers and one million–selling hits being released one after another.

Songs from that era are still loved across generations, and many younger music fans likely listen to those tracks on streaming services.

In this article, we’ll spotlight recommended songs among the countless classics and hits of ’90s J-pop, focusing specifically on its most popular ballads.

From beautiful, stripped-down masterpieces centered on vocals and guitar to rock-tinged ballads, enjoy a selection of wonderful tunes whose choruses will have many people humming along.

Classic ballads of 90s J-POP: nostalgic mega-hits and fan favorites (41–50)

White LoveSPEED

White Love – SPEED (Full)
White LoveSPEED

SPEED is a four-member idol-style dance and vocal group that made their major debut at the remarkably young average age of 13.5, rising to become a hugely popular act dominating the J-POP scene.

Their 5th single, “White Love,” used in Shiseido’s T’ESSERA Angel Drop commercial, is known as the group’s biggest hit.

Its clear, airy ensemble and cute vocals create an atmosphere that practically paints a winter scene.

For those of that generation, it’s likely a staple in their karaoke repertoire—a gem of a ballad.

Blown by the windElefanto Kashimashi

Elephant Kashimashi – Blown by the Wind [Official Video]
Blown by the windElefanto Kashimashi

Elephant Kashimashi is a four-piece rock band that has gained popularity thanks to the impactful vocals of lead singer Hiroji Miyamoto.

Their 16th single, “Kaze ni Fukarete” (“Blown by the Wind”), has been featured in numerous tie-ins over many years, including as the commercial song for Glico’s Almond Chocolate.

The intro, marked by a guitar riff that evokes a sense of melancholy, sets a heartrending tone right from the start.

Released in the 1990s, an era that produced countless hits, it’s a hidden gem.

Watarase BridgeMoritaka Chisato

Chisato Moritaka 'Watarase Bridge' (Music Video)
Watarase BridgeMoritaka Chisato

Chisato Moritaka’s lyrics often feature real place names and scenery.

The song “Watarase Bridge” is also named after an actual bridge in Ashikaga City, Tochigi Prefecture, and it’s said to be a sacred spot among Moritaka fans.

Lines like “The Watarase Bridge I used to cross so often, this town I thought I wanted to live in forever, but you’re no longer here…” feel very realistic, and make me think they might be drawn from Moritaka’s own experiences.

It’s one of those staple ballads you want to listen to as winter approaches.

Along with this song, “Ame” is another highly regarded Moritaka ballad—why not take this opportunity to give them both another listen?

To the futureKiroro

To the Future – Kiroro (Full)
To the futureKiroro

Kiroro, the two-member music duo that delighted fans by announcing a full-fledged comeback in 2018, the year of their 20th anniversary, are beloved for their second single “Mirai e,” a song widely covered by many artists and now a staple at graduation ceremonies and weddings.

Their warm vocals and piano sound continue to soothe listeners’ hearts, regardless of the times.

Written as a message to a mother, it’s a 1990s classic that many are sure to relate to.

Don’t Leave MeB’z

B’z is a rock unit that continues to enjoy unwavering popularity with a solid, Western-style rock sound and lyrics that many men can relate to.

Their 14th single, “Don’t Leave Me,” used as the theme song for the TV drama “New Airport Story,” makes a strong impact right from its intro featuring a blues harp.

The passionate shouts laid over a relaxed shuffle beat and the bluesy guitar solo may have reminded some fans of B’z’s roots, distinct from their prior pop-rock direction.

It’s an emotional rock ballad that fully explains how they were already dominating the J-pop scene at the time.