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Lovely ballad

Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites

The 1990s J-pop scene saw CDs sell in huge numbers and one million–selling hits being released one after another.

Songs from that era are still loved across generations, and many younger music fans likely listen to those tracks on streaming services.

In this article, we’ll spotlight recommended songs among the countless classics and hits of ’90s J-pop, focusing specifically on its most popular ballads.

From beautiful, stripped-down masterpieces centered on vocals and guitar to rock-tinged ballads, enjoy a selection of wonderful tunes whose choruses will have many people humming along.

Classic J-pop ballads of the ’90s: nostalgic smash hits and fan favorites (1–10)

beetle (specifically, a rhinoceros beetle)aiko

One of Aiko’s signature songs and among the finest love songs in J-POP.

It’s a karaoke staple, and many people probably sing it often! This work is her fourth single, released in November 1999.

A beautiful ballad with a gentle accompaniment and sweet, heartwarming lyrics that truly resonate.

It’s a classic you’ve likely heard in many places.

Overall, it’s a slow, tender ballad, but above all, it’s packed with emotion—perfect for singing your heart out.

If you have someone special, I highly recommend listening while carefully reading the lyrics.

Time goes byEvery Little Thing

Every Little Thing / Time goes by(from「ELT 15th Anniversary Concert Tour “ORDINARY”」)
Time goes byEvery Little Thing

It’s one of the iconic J-POP masterpieces of the ’90s! Used as the theme song for the drama “Amai Kekkon” (Sweet Marriage), it became a track that remains in many people’s hearts.

Kaori Mochida of Every Little Thing delivers a strikingly clear, translucent vocal, and the lyrics about a bittersweet love really resonate.

Released in February 1998, it became a massive hit, reaching No.

2 on the Oricon charts.

Since then, it has continued to be loved as one of their signature songs, included on best-of albums and commemorative live recordings.

It’s a must-listen for anyone who has experienced heartbreak or parting, or who wants to feel a deep bond with someone special.

Ballad of a SingerSaitō Kazuyoshi

Kazuyoshi Saito – Ballad of a Singer [Live ver.]
Ballad of a SingerSaitō Kazuyoshi

It’s a well-known classic ballad that continues to be covered by countless artists even today.

The lyrics, written as straightforwardly as can be, speak directly to the listener’s heart.

Kazuyoshi Saito has released many hard rock tracks as well, and this song is a rock ballad where the electric guitar sound stands out in particular.

The combination with the rich string section is also worth noting.

Even though it’s a conventional love song, it somehow feels cool—something that can be credited to Kazuyoshi Saito’s signature sound.

Classic ballads of 90s J-pop: nostalgic mega-hits and fan favorites (11–20)

Let’s Count Your Kisses ~You Were Mine~Koyanagi Yuki

[Official] Yuki Koyanagi “Let’s Count Your Kisses ~You were mine~” (Music Video) / Anatano Kiss wo Kazoemashou (1st Single)
Let's Count Your Kisses ~You Were Mine~Koyanagi Yuki

A masterpiece that expresses the pain of heartbreak with overwhelming vocal power.

Released in September 1999 as Yuki Koyanagi’s debut single, it became a huge hit, selling 736,000 copies.

The lyrics look back on a past love and list cherished memories, resonating with many listeners.

The song was also used as the theme for the anime Reign: The Conqueror and as the ending theme for NTV’s Yami-Tsuki.

It’s recommended when you want to heal the wounds of a breakup or reaffirm your feelings for someone important.

Koyanagi’s powerful voice will surely be by your side, comforting your heart.

Broken RadioTokunaga Hideaki

Hideaki Tokunaga – The Broken Radio
Broken RadioTokunaga Hideaki

A signature song by Hideaki Tokunaga, released in 1990.

It’s still performed on music shows today, so many younger listeners have probably heard it.

It’s the kind of tune you find yourself humming.

Tokunaga himself wrote the lyrics, setting to melody the complex emotions and delicate heart of that transition from adolescence to adulthood.

His sentimental vocals fit the song perfectly, don’t they? The lines about true happiness hit especially hard.

It’s a classic ballad open to many interpretations—one for every listener.

As the title suggests, it’s also great to stumble upon it on the radio as time goes by.

LOVE LOVE LOVEDREAMS COME TRUE

DREAMS COME TRUE「LOVE LOVE LOVE」
LOVE LOVE LOVEDREAMS COME TRUE

When it comes to love songs, it’s no exaggeration to say “LOVE LOVE LOVE,” the smash hit by Dreams Come True that influenced later artists, is the quintessential classic.

It’s a song from 1995.

Often cited as a ‘love song’ and frequently played at weddings, it originated from Nakamura gifting his then-girlfriend a song called “White Day” in return for Valentine’s Day.

Though it uses very few words, why does it resonate so deeply with the heart? Perhaps love isn’t something expressed in words, but something that seeps out from within.

It’s a wonderful ballad that symbolized J-pop of the time and still hasn’t lost its luster.

Midsummer FruitSazan Ōrusutāzu

A gemlike love ballad that vividly paints an inner landscape at summer’s end, where bittersweet sorrow melts into luscious scenes.

The lyrics strikingly capture the pain of heartbreak and the lingering passion of a memorable love.

Released by Southern All Stars in July 1990, the song was created as the theme for the film Inamura Jane, directed by Keisuke Kuwata.

It reached No.

4 on the Oricon Weekly Singles Chart and earned Platinum certification.

It resonates especially deeply when you’re holding onto feelings of love or melancholy—and it’s a perfect track for the season when summer draws to a close.