A roundup of commercials featuring Hiroshi Abe: introducing everything from the latest ads to past ones all at once.
Hiroshi Abe is an actor who began his entertainment career in 1985, known for his impressive acting skills that let him masterfully portray distinctive roles.
While he’s now firmly established as an actor, he actually started out using his physique to work as a model when he debuted.
In this article, we’ll introduce all the commercials featuring Hiroshi Abe.
One of his many charms—his rich, resonant low voice—is also a highlight.
We’ll be showcasing both old and new spots all at once, so let’s dive right in!
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A compilation of commercials featuring Hiroshi Abe. A comprehensive showcase from the latest to past ads (1–10)
Sekisui Heim “Wedding” versionHiroshi Abe, Emi Takei

This is a commercial that conveys how Sekisui Heim supports the warmth of family, using the bride and groom’s speeches at a wedding.
There’s a comedic touch as well—such as the groom being flustered by Emi Takei’s powerful speech and Hiroshi Abe spontaneously voicing his praise.
The brand’s usual theme song is performed and sung by “Yomo to Ohana,” lightly rearranged to create a casual feel.
Overall, through the music and gentle dialogue, the ad gives an impression of a relaxed atmosphere and a sense of reassurance.
Sekisui Heim Warm Heim 2023 CommercialHiroshi Abe, Ruri Shiraishi

This commercial showcases how warm and comforting a home can be through Ruri Shiraishi’s gentle expressions and singing.
Sekisui Heim houses are presented as “Attaka Heim” (Warm Heim), conveying that they provide the warmth that supports family time.
A highlight is Hiroshi Abe responding to the tenderly sung original song; his expressions further emphasize kindness.
Through depictions of family bonds and warmth, the ad also conveys the sense of security that Sekisui Heim offers.
Shibaura Machine: “ALWAYS Shibaura Machine” Part 3Hiroshi Abe, Ayumu Nakajima

Atsushi Abe passionately talking about the boke and tsukkomi of comedy leaves a strong impression, doesn’t it? This commercial is for Shibaura Machine, and it expresses the tagline “Creating things that don’t yet exist in this world.” Abe plays a principal who can’t help but think about Shibaura Machine all the time, and the rather outlandish direction is part of its appeal.
The two performers’ intense acting makes this a highly impactful commercial that really sticks with you.
A roundup of commercials featuring Hiroshi Abe. Introducing everything from the latest to past ads all at once (11–20)
Ajinomoto Cook Do Goku Mala Mapo Tofu: ‘Get Seriously Numb’Hiroshi Abe

This is a commercial introducing what the Mala Mapo Tofu from Cook Do’s premium ‘Goku’ series—known for its authentic flavors—is like.
By showing Hiroshi Abe eating intently and the smile he reveals as he does, the ad powerfully conveys the product’s high quality.
Further emphasizing the strength of the visuals is an original piece of background music that communicates a sense of tension.
Built around a briskly resonant piano, the composition balances lightness and force, creating a distinctive worldview.
Sony Assurance: Savior at the Accident Scene — “A Professional You Can Rely On”Hiroshi Abe

This commercial conveys that Sony Assurance’s auto insurance will stand firmly by your side even when you’re anxious after an accident.
It expresses the reassurance and strength of having a representative available anytime, 24 hours a day, 365 days a year, through the appearances of staff members alongside Hiroshi Abe.
You can also feel the courage to take a step forward in the way the representatives gaze straight ahead.
Sony Assurance car insurance: Accident scene savior — “Rush to the scene” editionHiroshi Abe

This commercial portrays how Sony Assurance’s auto insurance stands firmly by your side, even when you worry that accidents can happen no matter how careful you are.
When a momentary anxiety crosses someone’s mind, Hiroshi Abe and his team appear and explain the support system that’s there when it really matters.
It conveys a strong sense of reassurance that professionals will rush to the scene anytime, anywhere.
Sony Sonpo Auto Insurance: Savior at the Accident Scene — “Support Every Step of the Way”Hiroshi Abe

This commercial conveys that Sony Sonpo’s auto insurance firmly supports the anxiety about accidents that any driver might have.
It features Hiroshi Abe and his team arriving to those who feel uneasy, and their strong, purposeful strides powerfully express reliability.
The depiction of various professionals working in coordination further emphasizes a sense of security and trust.


