Blendy, released by AGF, is a flagship instant coffee product.
Blendy, which debuted in the late 1970s and has become a long-selling favorite familiar to many people, is also heavily advertised on TV.
In this article, we’ll introduce all the songs that have been used in Blendy commercials over the years.
Besides the Blendy theme song, there are plenty of tracks with a stylish vibe—and it’s surprising that many of them are original compositions made just for the commercials.
Alright, let’s dive in and listen to the Blendy CM songs.
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Blendy commercial songs: Popular TV commercial tracks (1–10)
Original songWilma de Oliveira
In the commercial “Uchiwa, Uchimizu, Blendy” featuring Tomoyo Harada, the familiar original song used in Blendy commercials plays.
The singer is Vilma de Oliveira, a Brazil-born vocalist active mainly in clubs around Tokyo.
The bossa nova–style arrangement—her specialty—can only be described as chic! The track opens with horns, and in the latter half the familiar melody is sung by Vilma.
Despite being just a few dozen seconds long, the ad instantly draws you into the world of bossa nova.
Keep Your SmileEngland Dan & John Ford Coley
This commercial shows Paul Newman enjoying a cup of coffee while talking about people who truly suit coffee.
It portrays the idea that becoming someone for whom coffee feels natural is a mark of a first-rate actor, creating a dandy, sophisticated atmosphere.
At the same time, the scenes of him switching out different mustaches as he approaches his coffee add a touch of humor.
The song that further emphasizes the gentle mood of the visuals is “Keep Your Smile” by England Dan and John Ford Coley.
Their two voices blend over a tender, easygoing tempo, beautifully conveying a sense of calm and comfort.
Shohei Nagata
This commercial conveys that with the beverage series from AGF, you can easily slip into relaxation.
Matsuo from Chocolate Planet plays various characters, each expressing their own relaxing moments, showing how smiles spread.
Adding even more warmth to this gentle atmosphere is “Itsudemo, Fuu.” sung by Osada from Chocolate Planet.
Set to a soothing sound, it expresses the importance of everyone relaxing together and how calm hearts help smiles spread.
Original song
This commercial conveys that with Blendy stick-type products, you can choose flavors to match your own preferences, and it captures that sense of excitement.
It unfolds with women choosing which one to pick, communicating that there’s a sense of comfort tailored to each person’s taste and mood.
A key point is that you can choose not only by flavor but also by sweetness level, which heightens the thrill of choosing even more.
The video features an original song that could be called the theme for Blendy stick-type products; its light, breezy sound expresses fun and excitement.
Original song
This commercial lightly conveys that with AGF instant coffee, you can easily enjoy a delicious cup.
It features Nana Eikura savoring coffee at home, and her smile and relaxed expressions vividly express how good it tastes.
Enhancing the fun atmosphere of the footage is a parody of “If You’re Happy and You Know It.” The lyrics convey the convenience of instant coffee, and combined with the original song’s brisk tempo, they create a sense of excitement.
Original songSteve Memmolo
The Cafe Latory stick commercial featuring Keiko Kitagawa, titled “Make Our Time Richer,” uses an original song for the ad.
The singer is Steve Memmolo, a singer-songwriter from the United States.
Carried by a soft, comforting electric piano melody, Steve’s gentle, soothing vocals flow through the spot.
It’s the perfect track to use as background music when you’re savoring some slow, personal time with a cup of coffee—just like in the commercial.
Blendy commercial original song “It’s Already Done 2010”Anzai Hajime
The commercial “Already done!? 2010” features Tomoyo Harada and the familiar Blendy jingle.
The singing voice in this ad belongs to Hajime Anzai, a singer who has performed numerous commercial songs and also works as an illustrator, art director, and voice actor.
Carried by a refreshing acoustic guitar melody, Anzai’s vocals have a warmth that seems to envelop the listener.
You’ll be drawn not only to the product, but surely to Anzai’s voice as well!