Commercial songs from the 70s. Nostalgic TV commercial jingles.
When it comes to music of the 1970s, it was an era that produced countless classic songs—often called Showa Kayō—that are still loved today.
Naturally, many of these timeless hits were used in commercials at the time.
What’s more, numerous 70s tracks that were popular with listeners back then have also been picked up as commercial songs decades after their original release!
In this article, we’ll introduce a wide range of songs: not only those used in real time during the 1970s, but also tracks released in the 70s that were later featured in commercials.
From nostalgic commercials of the era to recently aired spots, enjoy a comprehensive look at 70s masterpieces that continue to be loved across generations.
Commercial songs from the ’70s. Nostalgic commercial jingles (1–10)
Galaxy Express 999NEW!Godaigo
This commercial promotes Y!mobile’s Starlink through a unique worldview of a family enjoying a journey on the Galactic Railroad.
It conveys the reassurance of Starlink—if you can see the sky, you can connect—and the excellence of Y!mobile for offering it at a great value, through the lively conversation of Tetsuro Degawa, Eiko Koike, and Mana Ashida.
The song that further enhances the positive atmosphere depicted in the visuals is Godiego’s “The Galaxy Express 999.” It’s a memorable track with a sound that evokes a forward-looking attitude focused on the “railway” aspect, combined with bright, uplifting vocals.
Fly! GundamNEW!Ikeda Ko
A commercial introducing the limited-time spring menu item, the Chicken Tatsuta, which appears every year.
In 2026, a collaboration commercial with Mobile Suit Gundam is being rolled out, featuring iconic scenes from the anime and even an original mobile suit made specifically for the Gundam Chicken Tatsuta, creating a special, standout presentation.
Naturally, the background music uses the theme song “Fly! Gundam,” making it a luxurious ad brimming with Gundam vibes.
Close your eyesNEW!Matsutōya Yumi
This commercial promotes the idea that Pocari Sweat is perfect for preventing heatstroke in the summer and will be a reliable support for a fulfilling season, conveyed through the appearances of Yo Yoshida and Rio Suzuki.
The story unfolds with goldfish drawn on a tablecloth that make them imagine and enjoy a goldfish-scooping game, and their radiant smiles evoke a sense of a rich, satisfying summer.
The music that further enhances the gentle fun depicted in these visuals is an arrangement of Yumi Matsutoya’s “Hitomi wo Tojite.” Softly covered by the voices of Yo Yoshida and Rio Suzuki, it conveys a refreshing sense of comfort.
You are more beautiful than a rose.Fuse Akira
A Kanebo commercial featuring British actress Olivia Hussey.
The song used in the ad was Akira Fuse’s massive hit “Kimi wa Bara yori Utsukushii” (“You Are More Beautiful Than a Rose”).
The ad even used the same tagline as the song, with the word “kimi” written in hiragana.
For any woman, hearing such words would surely be delightful—and when sung in Akira Fuse’s clear, powerful voice, they feel both a little embarrassing and all the more uplifting! The bright, glamorous melody, as if roses were dancing through the air, is also unforgettable.
An Angel Covered in ScarsNEW!Inoue Takayuki Bando
This commercial conveys the appeal of Suntory’s “Banmeshi Soda” through Hidetoshi Nishijima talking about his favorite dinner dishes and interacting with food samples.
In a relaxed atmosphere, it shows how Banmeshi Soda enhances the carefully crafted qualities of dishes like hamburg steak, tonkatsu, and mapo eggplant.
Within this distinctive mood that heightens anticipation for the new product, an arrangement of “Kizudarake no Tenshi” is used.
The structure features the melody played by bright brass instruments, evoking a sense of cheerfulness and a forward-looking attitude.
EnchantedJudi Ongu
The song used in Wacoal’s commercial was Judy Ongg’s famous hit “Miserarete.” The image of her spreading wide sleeves like a furisode and moving gracefully as she sang was striking, wasn’t it? Some time after the song was released, the sleeves were reinforced with stiffeners or supports and refined to resemble bird wings.
Inspired by the Aegean Sea, the song evokes a unique world and showcases a sensual side of women.
It has been covered by many artists over the years, including Sayuri Ishikawa and Demon Kakka, and continues to be sung to this day.
Ngoma PartyWatanabe Sadao
This is a commercial where a construction worker, who happens to spot Sadao Watanabe riding a Yamaha Towny, can’t help but feel envious.
The way he observes every little detail with envy, and the confident way Watanabe responds, clearly conveys that this is a bike everyone admires.
The music used is Sadao Watanabe’s “Ngoma Party.” Its light, wind-instrument-infused sound is striking, and it perfectly evokes a refreshing, summery atmosphere.
With its structure that lets various instruments take turns in solo spots, the track exudes a joyful vibe.