Commercial songs from the 70s. Nostalgic TV commercial jingles.
When it comes to music of the 1970s, it was an era that produced countless classic songs—often called Showa Kayō—that are still loved today.
Naturally, many of these timeless hits were used in commercials at the time.
What’s more, numerous 70s tracks that were popular with listeners back then have also been picked up as commercial songs decades after their original release!
In this article, we’ll introduce a wide range of songs: not only those used in real time during the 1970s, but also tracks released in the 70s that were later featured in commercials.
From nostalgic commercials of the era to recently aired spots, enjoy a comprehensive look at 70s masterpieces that continue to be loved across generations.
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70s commercial tunes. Nostalgic commercial songs (21–30)
Song of SocratesNozaka Akiyuki
A 1976 TV commercial for Suntory’s Gold 900 whisky featured a curious jingle packed with the names of philosophers like Socrates, Plato, and Nietzsche.
The song, performed by Akira Nozaka—who was active as a writer, singer, and TV personality—is aptly titled “So-So-Socrates.” This strangely catchy tune even made it onto his own album.
Its message is that since great figures in history struggled with worries and became great, we who struggle with worries every day are also great.
The contrast between his deep, gruff vocals and the comical lyrics makes it a particularly entertaining track.
Summer ChampionAsano Yūko
In Kanebo’s summer campaign commercial in 1979, Yuko Asano’s “Summer Champion” was featured; she also appeared in the ad as the CM character.
Although Yuko Asano is strongly associated with her image as an actress, she actually debuted in show business as an idol singer.
This song is a cover of “SUMMER DREAM” by Brazilian musician Sergio Mendes.
It’s a bold number that declares the singer, made more alluring, will conquer even summer romance and become the champion.
Commercial songs from the 1970s: Nostalgic commercial jingles (31–40)
Ah, Lady HurricaneChikada Haruo & BEEF
This is a single released by Haruomi Chikada & BEEF in September 1979, with lyrics written by Kazuo Umezu, who is also famous as a manga artist.
The music was composed by Haruomi Chikada himself.
It was used as a commercial song for Lady Basubon, a product released by Shiseido.
My Salad GirlGodiego
Godiego’s “My Salad Girl,” written entirely in English, was used as a commercial song for the cosmetics company Kanebo.
As Godiego’s debut single, the track became an instant hit and created a buzz.
The term “Salad Girl” in the title is said to refer to a woman who is fresh, clean, and stylish.
The song portrays such a wonderful woman through a loving gaze, capturing her every move.
You can feel the narrator’s unwavering love for everything about her—her hair, eyes, fragrance, and gestures.
The love melody, carried by a refreshing tune, is as fresh as a salad itself!
My castle townKoyanagi Rumiko
This is a hit song by Rumiko Koyanagi.
Lyrics by Kazumi Yasui, music by Akiro Hirao.
Released by Warner-Pioneer, the song reached No.
1 on the Oricon chart and sold 1,342,880 copies according to Oricon.
Its melancholy phrases strike a chord with listeners.
Just FeelingKanai Yūko
This is a single released in October 1978 by Yuko Kanai, who is currently active as a yoga instructor, with lyrics and music by Ami Ozaki.
It was used as a commercial song for Shiseido’s autumn/winter campaign.
Its highest position on the Oricon chart was 20th.
bridehashida norihiko to kuraimakkusu
It’s a single released in January 1971 by Norihiko Hashida and Climax, which ranked No.
1 for two consecutive weeks on the Oricon weekly chart.
It was also performed at the 22nd NHK Kōhaku Uta Gassen and was used as the commercial song for Murauchi Furniture Access.