Commercial songs from the 70s. Nostalgic TV commercial jingles.
When it comes to music of the 1970s, it was an era that produced countless classic songs—often called Showa Kayō—that are still loved today.
Naturally, many of these timeless hits were used in commercials at the time.
What’s more, numerous 70s tracks that were popular with listeners back then have also been picked up as commercial songs decades after their original release!
In this article, we’ll introduce a wide range of songs: not only those used in real time during the 1970s, but also tracks released in the 70s that were later featured in commercials.
From nostalgic commercials of the era to recently aired spots, enjoy a comprehensive look at 70s masterpieces that continue to be loved across generations.
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Commercial songs from the 70s: Nostalgic commercials (41–50)
Burn, you fine womantsuisuto
This is a single released by the rock band Twist in April 1979, written and composed by Masanori Sera.
It reached No.
3 on the Oricon weekly chart and hit No.
1 on The Best Ten.
The song was used in a Shiseido commercial featuring Miyuki Ono.
Commercial songs from the 70s. Nostalgic commercial jingles (51–60)
Wantedpinku redii
“Wanted” is the fifth single by the Japanese idol duo Pink Lady, released by Victor Records on September 5, 1977.
It sold approximately 1.2 million copies according to Oricon and 1.65 million according to Victor.
The lyrics were written by Yū Aku.
Sinbad on the Shorepinku redii
Pink Lady’s “Nagisa no Sindbad” was released in 1977 and is known as one of their signature songs.
It topped Oricon’s year-end chart for 1977, and its frequent single reissues and tie-ins also attest to its popularity.
With a summer-themed feel, the song sets the life of a confident woman to a lively sound.
As a commercial jingle, it’s often paired with bright, cheerful visuals, and the song’s energy helps the overall impression feel positive.
Swim! Taiyaki-kunShimon Masato
This is a children’s song that was introduced in 1975 as an original number on Fuji TV’s kids’ program “Hirake! Ponkikki.” Right after its release, it received a flood of requests and inquiries.
It was released by Canyon Records in December 1975 and sold over five million copies.
Lover TestMatsumoto Chieko
This was Chieko Matsumoto’s third single—she is also active as an actress—and it was released in May 1976.
It reached as high as No.
5 on the Oricon chart.
The song was used in a Shiseido Basubon commercial in which she herself appeared.
Suddenly, SinbadSakamoto Fuyumi
It was the major debut single of Southern All Stars, released in June 1978.
It peaked at No.
3 on the Oricon chart and won the Newcomer Award at the 11th Japan Wired Music Awards.
It was featured in commercials for Mitsuya Cider.
The video is a cover by Fuyumi Sakamoto.
The Scent of CyclamenFuse Akira
This is by Akira Fuse, known for his supple voice and rich vocal power.
The song swept the major year-end music program titles, winning the Grand Prix at the 17th Japan Record Awards and the FNS Music Festival in 1975.
It was released by King Records in April 1975.