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Lovely commercial jingle

Commercial songs from the 70s. Nostalgic TV commercial jingles.

When it comes to music of the 1970s, it was an era that produced countless classic songs—often called Showa Kayō—that are still loved today.

Naturally, many of these timeless hits were used in commercials at the time.

What’s more, numerous 70s tracks that were popular with listeners back then have also been picked up as commercial songs decades after their original release!

In this article, we’ll introduce a wide range of songs: not only those used in real time during the 1970s, but also tracks released in the 70s that were later featured in commercials.

From nostalgic commercials of the era to recently aired spots, enjoy a comprehensive look at 70s masterpieces that continue to be loved across generations.

Commercial songs from the 70s: Nostalgic commercials (41–50)

TEPCO Energy Partner “Summer 2019: Sa-Sa-Sa 3-Month New Unit Debut” Edition

Sinbad on the Shorepinku redii

Rino Sashihara covers “Nagisa no Sindbad” in a mini-skirt outfit, forming a duo with Naomi Watanabe — TEPCO Energy Partner “Summer 2019: Sa-Sa-Sa 3 Months New Unit Debut” commercial

Pink Lady’s “Nagisa no Sindbad” was released in 1977 and is known as one of their signature songs.

It topped Oricon’s year-end chart for 1977, and its frequent single reissues and tie-ins also attest to its popularity.

With a summer-themed feel, the song sets the life of a confident woman to a lively sound.

As a commercial jingle, it’s often paired with bright, cheerful visuals, and the song’s energy helps the overall impression feel positive.

Commercial songs from the 70s. Nostalgic commercial jingles (51–60)

SoftBank Mobile Prepaid Mobile “Brothers Without Cell Phones” Edition

My boyfriend is left-handed.Asaoka Megumi

SoftBank 3G prepaid mobile phone “Prepaid Mobile” TV commercial, 15 seconds.

Megumi Asaoka’s “My Boyfriend’s Left-Handed” was released in 1973 and is widely known as one of her signature songs.

With its cute lyrics expressing affection for a left-handed boyfriend, it became such a hit that it helped overcome the prejudice against left-handedness at the time.

The light band sound combined with her cheerful vocals clearly conveys a positive image.

Because of its bright atmosphere, it also works well as a commercial jingle and has been used widely, from fun, upbeat spots to more comical ones.

Woman’s Pathpinkara torio

This is the debut single of Pinkara Trio, released on May 10, 1972.

A small moustache was their trademark.

With lyrics by Shiro Miyai and music by Hiroshi Namiki, it became a massive hit, boasting sales of 3.256 million copies.

It was released by Nippon Columbia.

1979 Shiseido summer campaign commercial song

Burn, you fine womantsuisuto

This is a single released by the rock band Twist in April 1979, written and composed by Masanori Sera.

It reached No.

3 on the Oricon weekly chart and hit No.

1 on The Best Ten.

The song was used in a Shiseido commercial featuring Miyuki Ono.

Wantedpinku redii

Pink Lady – Wanted (Wanted Poster) (ウォンテッド (指名手配), Uonteddo (Shimei Tehai)) – Super Basic Ver.
Wantedpinku redii

“Wanted” is the fifth single by the Japanese idol duo Pink Lady, released by Victor Records on September 5, 1977.

It sold approximately 1.2 million copies according to Oricon and 1.65 million according to Victor.

The lyrics were written by Yū Aku.

Swim! Taiyaki-kunShimon Masato

Play and sing “Oyoge! Taiyaki-kun” (perform a self-accompanied rendition)
Swim! Taiyaki-kunShimon Masato

This is a children’s song that was introduced in 1975 as an original number on Fuji TV’s kids’ program “Hirake! Ponkikki.” Right after its release, it received a flood of requests and inquiries.

It was released by Canyon Records in December 1975 and sold over five million copies.

Lover TestMatsumoto Chieko

Lovers Exam - Chieko Matsumoto cover karaoke
Lover TestMatsumoto Chieko

This was Chieko Matsumoto’s third single—she is also active as an actress—and it was released in May 1976.

It reached as high as No.

5 on the Oricon chart.

The song was used in a Shiseido Basubon commercial in which she herself appeared.