RAG MusicCM
Lovely commercial jingle

Commercial songs from the 70s. Nostalgic TV commercial jingles.

When it comes to music of the 1970s, it was an era that produced countless classic songs—often called Showa Kayō—that are still loved today.

Naturally, many of these timeless hits were used in commercials at the time.

What’s more, numerous 70s tracks that were popular with listeners back then have also been picked up as commercial songs decades after their original release!

In this article, we’ll introduce a wide range of songs: not only those used in real time during the 1970s, but also tracks released in the 70s that were later featured in commercials.

From nostalgic commercials of the era to recently aired spots, enjoy a comprehensive look at 70s masterpieces that continue to be loved across generations.

Commercial songs from the 70s. Nostalgic commercial jingles (61–70)

homesicknessMori Shinichi

Shinichi Mori – Homesickness
homesicknessMori Shinichi

Although he is often categorized as an enka singer, Shinichi Mori himself dislikes being called one and considers himself a popular singer.

This is one of his singles, released by Victor Records on December 25, 1970.

Lyrics by Atsushi Hashimoto; music and arrangement by Kimio Inomata.

It sold 545,000 copies.

1978 Shiseido

Time, stop.Yazawa Eikichi

Eikichi Yazawa’s “Tokiya Tomare” (Stop, Time) was released in 1978 and is a highly popular song that has been covered by various artists.

An interesting point is that after the catchphrase “Stop, time” was decided, Shiseido set out to create a campaign song, which led to the request being made to Yazawa.

The gentle band sound layered with vocals that carry a touch of sadness conveys a sensual atmosphere.

Given its origins as a Shiseido campaign song, the structure strongly evokes images of romantic relationships, which leaves a striking impression.

SoftBank Mobile Prepaid Mobile “Brothers Without Cell Phones” Edition

My boyfriend is left-handed.Asaoka Megumi

Megumi Asaoka’s “My Boyfriend’s Left-Handed” was released in 1973 and is widely known as one of her signature songs.

With its cute lyrics expressing affection for a left-handed boyfriend, it became such a hit that it helped overcome the prejudice against left-handedness at the time.

The light band sound combined with her cheerful vocals clearly conveys a positive image.

Because of its bright atmosphere, it also works well as a commercial jingle and has been used widely, from fun, upbeat spots to more comical ones.

Yokohama TwilightItsuki Hiroshi

It’s his re-debut single, released on March 1, 1971.

It’s said that his stance of holding the microphone in his left hand and clenching his right hand into a fist began with this song.

A well-known impressionist from a comedy impersonation show also does this.

It sold 642,000 copies.

1978 Shiseido winter campaign commercial song

A Night’s DreamMinami Kōsetsu

This is a single by Kōsetsu Minami released in October 1978, with lyrics written by Yōko Aki, who is also active as an actress.

It peaked at No.

3 on the Oricon weekly chart.

The song was used in a Shiseido commercial featuring Asami Kobayashi.

Farewell, my loverSakai Masaaki

I think everyone has heard the opening phrase of the song.

Lyrics by Osamu Kitayama, music by Kyohei Tsutsumi.

It won the Popularity Award at the 13th Japan Record Awards.

That year saw many awards go to songs connected to Tsutsumi.

It sold over 500,000 copies and was released by Nippon Columbia.

1976 Shiseido Autumn campaign CM song

Trembling gazeogura kei

Ogura Kei “Yureru Manazashi” (Shifting Gaze), 1981
Trembling gazeogura kei

A 1976 autumn campaign commercial song by the cosmetics company Shiseido, featuring actress Kimie Shingyoji as a mysterious woman.

The singer-songwriter chosen for the CM, Kei Ogura, had his song “Yureru Manazashi” (“Quivering Gaze”) used verbatim as the commercial’s catchphrase.

The track depicts meeting someone so wonderful that words can’t describe them, falling in love, and watching the story of one’s life be written further and further.

Its wistful melody and lyrics perfectly match the commercial’s mysterious atmosphere.