Commercial songs from the 70s. Nostalgic TV commercial jingles.
When it comes to music of the 1970s, it was an era that produced countless classic songs—often called Showa Kayō—that are still loved today.
Naturally, many of these timeless hits were used in commercials at the time.
What’s more, numerous 70s tracks that were popular with listeners back then have also been picked up as commercial songs decades after their original release!
In this article, we’ll introduce a wide range of songs: not only those used in real time during the 1970s, but also tracks released in the 70s that were later featured in commercials.
From nostalgic commercials of the era to recently aired spots, enjoy a comprehensive look at 70s masterpieces that continue to be loved across generations.
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Commercial songs from the 70s. Nostalgic commercial jingles (51–60)
Suddenly, SinbadSakamoto Fuyumi
It was the major debut single of Southern All Stars, released in June 1978.
It peaked at No.
3 on the Oricon chart and won the Newcomer Award at the 11th Japan Wired Music Awards.
It was featured in commercials for Mitsuya Cider.
The video is a cover by Fuyumi Sakamoto.
The Scent of CyclamenFuse Akira
This is by Akira Fuse, known for his supple voice and rich vocal power.
The song swept the major year-end music program titles, winning the Grand Prix at the 17th Japan Record Awards and the FNS Music Festival in 1975.
It was released by King Records in April 1975.
Strings of TearsTonosama Kingusu
This is the fourth single by Tonosama Kings, released on November 5, 1973.
It sings of a woman’s heart.
Issued by Victor Records in November 1973, it sold 1.973 million copies.
Just over three months after its release, it made its first appearance in the Oricon Top 10.
HERO (The time to become a hero is now)Kai Band
A signature song by Kai Band, it was released in December 1978 and reached number one on the Oricon weekly chart.
It was used in a commercial for Hattori Watch Store and also served as a segment theme for the news program VOICE.
Commercial songs from the 70s. Nostalgic commercial jingles (61–70)
The Bride of SetoKoyanagi Rumiko
Released in April 1972.
This is the song that defined Rumiko Koyanagi’s presence.
Its well-known phrase was composed by Masao Hirao with lyrics by Michio Yamagami.
It was her fourth single and became a hit following “Watashi no Jokamachi.” It was released by Warner Pioneer.
My Pure LadyOzaki Ami
“My Pure Lady” is a single released in 1977 by singer-songwriter Ami Ozaki, and it was used as the theme song for Shiseido Splence Crystal Dew commercials.
It’s a song that expresses a woman’s romantic feelings toward a man.
homesicknessMori Shinichi
Although he is often categorized as an enka singer, Shinichi Mori himself dislikes being called one and considers himself a popular singer.
This is one of his singles, released by Victor Records on December 25, 1970.
Lyrics by Atsushi Hashimoto; music and arrangement by Kimio Inomata.
It sold 545,000 copies.