Commercial songs from the 70s. Nostalgic TV commercial jingles.
When it comes to music of the 1970s, it was an era that produced countless classic songs—often called Showa Kayō—that are still loved today.
Naturally, many of these timeless hits were used in commercials at the time.
What’s more, numerous 70s tracks that were popular with listeners back then have also been picked up as commercial songs decades after their original release!
In this article, we’ll introduce a wide range of songs: not only those used in real time during the 1970s, but also tracks released in the 70s that were later featured in commercials.
From nostalgic commercials of the era to recently aired spots, enjoy a comprehensive look at 70s masterpieces that continue to be loved across generations.
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Commercial songs from the 70s. Nostalgic commercial jingles (51–60)
youthMorita Kōichi to Toppugyaran
Koichi Morita and Top Gallant’s “Seishun Jidai” (Youthful Days) was released in 1976 and gained popularity for its skillful portrayal of the feelings of youth.
The group also performed the song on the NHK New Year’s Eve music show Kōhaku Uta Gassen, and it continues to be remembered as one of their signature tracks.
The sound has the light touch of group sounds, and the overlap between this buoyant feel and the youthful lyrics vividly evokes a fulfilling youth.
The song was also used in a Sumitomo Trust commercial, which gives the impression of aligning with the idea of building toward the future.
Strings of TearsTonosama Kingusu
This is the fourth single by Tonosama Kings, released on November 5, 1973.
It sings of a woman’s heart.
Issued by Victor Records in November 1973, it sold 1.973 million copies.
Just over three months after its release, it made its first appearance in the Oricon Top 10.
HERO (The time to become a hero is now)Kai Band
A signature song by Kai Band, it was released in December 1978 and reached number one on the Oricon weekly chart.
It was used in a commercial for Hattori Watch Store and also served as a segment theme for the news program VOICE.
Mr. Summertimesaakasu
The second single by Circus, pioneers of chorus groups.
In 1978, it was used as the summer campaign commercial song for Kanebo.
It’s a mood kayōkyoku cover with Japanese lyrics of “Une Belle Histoire,” originally released by Michel Fugain & Le Big Bazar in France, and the harmony of the two female vocals and two male chorus voices is truly wonderful.
The song portrays a woman’s feelings, with a heartrending yet highly sensual atmosphere that draws you into an adult world.
The 2018 version, “Mr.
Summertime 2018,” sung by seven members from different eras, is also moving and seems to convey a deepening richness that comes with age.
Commercial songs from the 70s. Nostalgic commercial jingles (61–70)
The Bride of SetoKoyanagi Rumiko
Released in April 1972.
This is the song that defined Rumiko Koyanagi’s presence.
Its well-known phrase was composed by Masao Hirao with lyrics by Michio Yamagami.
It was her fourth single and became a hit following “Watashi no Jokamachi.” It was released by Warner Pioneer.
My Pure LadyOzaki Ami
“My Pure Lady” is a single released in 1977 by singer-songwriter Ami Ozaki, and it was used as the theme song for Shiseido Splence Crystal Dew commercials.
It’s a song that expresses a woman’s romantic feelings toward a man.
Sexual Violet No. 1Kuwana Masahiro
Masahiro Kuwana’s “Sexual Violet No.
1” was released in 1979 and is one of his signature songs.
The lyrics have a sexy vibe, seemingly singing about a man–woman relationship, and combined with the guitar-driven, powerful sound, they convey a unique, forceful image.
One reason the song became a hit was its use in a Kanebo commercial, which is said to have boosted Kuwana’s popularity.
The structure, with the title repeated in the chorus, leaves the song name firmly imprinted in your mind.