Commercial songs from the 70s. Nostalgic TV commercial jingles.
When it comes to music of the 1970s, it was an era that produced countless classic songs—often called Showa Kayō—that are still loved today.
Naturally, many of these timeless hits were used in commercials at the time.
What’s more, numerous 70s tracks that were popular with listeners back then have also been picked up as commercial songs decades after their original release!
In this article, we’ll introduce a wide range of songs: not only those used in real time during the 1970s, but also tracks released in the 70s that were later featured in commercials.
From nostalgic commercials of the era to recently aired spots, enjoy a comprehensive look at 70s masterpieces that continue to be loved across generations.
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Commercial songs from the ’70s. Nostalgic TV commercial tunes (’71–’80)
From the northern innMiyako Harumi
This is a song by Harumi Miyako, released as her 66th single.
It was issued by Nippon Columbia on December 1, 1975 (Showa 50) and won the Grand Prize at the 18th Japan Record Awards (1976).
It sold 1.435 million copies.
From the Orange Village to Springririi
Lily’s “From Orange Village to Spring” is a song released in 1976, included as the B-side of “Ie e Oide yo” (“Come Home”).
Set to a gentle sound that evokes elements of country music, it portrays the calm scenery of a village.
The song’s rhythm has a buoyant lightness, and the overall gentle yet cheerful atmosphere conjures a sense of love for one’s hometown.
As a commercial jingle, it’s best known for being used in a Shiseido ad, where the music and visuals together depict the rising excitement as the season turns toward spring.
Morning of PartingPedoro & Kapurishasu
Pedro & Capricious’s “Wakare no Asa” (Morning of Parting) was released in 1971 and is known as one of the group’s signature songs.
The original is “Was Ich Dir Sagen Will” by Austrian singer Udo Jürgens, to which Rei Nakanishi added Japanese lyrics for this version.
The sound leans strongly toward kayōkyoku, giving it a different vibe from the original, and over this powerful arrangement the sorrow of parting is sung.
Because the song conveys a kind of strength that tries to shake off loneliness, when it’s used in commercials it tends to create an impression of emphasizing the power to move forward.
Northern SpringSen Masao
It was released by Tokuma Musical Industries in April 1977.
On the Oricon Singles Chart, it achieved million-seller status in its 92nd week in total after debuting within the top 100.
The song depicts a man living in the city receiving a package from his family home and reflecting on his hometown, his family, and a past love.
In conclusion
We’ve showcased a wide range of 1970s songs that were used in commercials across eras—tracks that were released in the ’70s and featured in ads at the time, as well as songs from that decade that were later picked up for commercials many years after their release. From tunes that played in nostalgic ads to ones you’ve heard in recent commercials, we covered it all. For those who remember the era, it likely felt nostalgic; for younger generations, perhaps refreshingly new. If you found a favorite song or artist, be sure to explore more of their music!