[Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
Have you ever found yourself unexpectedly moved by a melody from a TV commercial? There are times when music delivered alongside just a few seconds of imagery resonates deep in your chest and brings you to the verge of tears.
Many of us have probably experienced moments like that.
Songs chosen for commercials possess a special power to capture the heart in a very short span of time.
In this article, we’ll introduce a wide range of tear-jerking hits that made waves in commercials—from love songs to anthems that cheer on life.
We hope you’ll find a track that speaks to your heart.
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[Tearjerker] The emotional songs from the commercials everyone’s talking about: A collection of memorable popular melodies (1–10)
To be continuedRyokushokushakai
Ryokuoushoku Shakai’s “Tsuzuku” was released in 2025 as a commercial song for the Docomo Future Museum.
The track moves at a gentle pace, creating a grand atmosphere through the layering of soft piano and radiant brass tones.
The contrast between quietly spoken passages and expansive sections highlights the message of supporting the journey toward the future, delivering a powerful emotional impact.
In the commercial, children are portrayed contemplating the future, and their imagination is used to express hope for what lies ahead.
Tearful KissSazan Ōrusutāzu
Southern All Stars’ “Namida no Kiss” was released in 1992 and is also included on the album “Yoni Manyo no Hana ga Saku Nari.” Its gentle, soothing atmosphere—like someone softly speaking their feelings—leaves a calming impression on listeners.
The lyrics depict love for someone who is leaving, conveying a poignant sense of regret and heartache.
The song was featured in a UNIQLO commercial starring Haruka Ayase, Kohei Matsushita, and Yumi Kawai, where the tender feel of merino wool is expressed in parallel with a drama portraying human kindness.
As a personSUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.
[Tearjerker] The emotional song from the commercial that everyone’s talking about. A collection of unforgettable popular melodies (11–20)
Sunny with occasional cloudsSukima Suichi
The 2025 Black Friday sale commercial for Sports Depot and Alpen featured Sukima Switch’s “Hare Tokidoki Kumo.” Released in 2011, this song depicts the bond with a loved one.
Its lyrics, which express a desire to cherish the ordinary days spent together and to continue savoring them in the future, make it perfect for weddings.
When you decide to spend your life with someone special, listening to this song will surely move you to tears with happiness and emotion.
1000 daysnozomi
The song used in MATCH’s commercial, which portrays the irreplaceable time spent with friends after club activities, is “1000 Days” by singer-songwriter Noashi.
It’s a graduation song themed around roughly 1,000 days—three years—of high school life.
It captures both the feeling that 1,000 days aren’t enough for youth and the magnitude of the memories built up over those 1,000 days.
It also depicts the conflict of stepping into adulthood, making it a track that will especially resonate with high school students on the verge of graduation.
Be sure to listen while reflecting on your own high school days.
RhetoricMeruto Taimā
Melt Timer’s “Rhetoric,” set for release in 2025, is a song that frankly expresses affection for a loved one.
Its straightforward band sound is striking, and its refreshing development evokes a sense of hope for the future.
A key point is the uncompromising stance on one’s feelings, which also conveys just how strong that affection is.
The song is featured in a commercial for Zojirushi’s stainless steel bottles.
The ad is a drama portraying someone taking on their first presentation, expressing a positive emotion that turns a warm drink into courage.
blue skyaiko
In the Mercari commercial that aired in 2020, Aiko’s song “Aozora” was featured.
Released in the same year as the commercial, the song portrays the end of a painful love.
Many people have probably experienced something similar to what the lyrics describe—feeling so heartbroken that looking back only makes it worse after a breakup.
For times when you feel, “I can’t move forward just yet,” or “I want to linger a little longer in a past love,” this is a song that gently stays by your side.