ENEOS commercials: A collection of TV ads for gas stations and energy businesses
Many of you probably have memorable impressions of commercials from ENEOS, the major gas station brand, right?
One reason might be their mascot character, Enegori-kun.
That indescribable expression of his is so cute and captivating.
In this article, we’ll introduce all the ENEOS commercials produced so far.
There are, of course, adorable spots featuring Enegori-kun, as well as many with heartwarming stories that make you feel cozy just watching them.
Take this opportunity to sit back and enjoy them.
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ENEOS commercials: A compilation of ads for gas stations and energy businesses (11–20)
ENEOS EneKey Supporters: “Credit Card” Version / “Key Holder” Version / “Free” Version
This commercial showcases the appeal of EneKey, which lets you pay easily with a tap, through the lively chants of a cheer squad.
With the rhythm of the classic 3-3-7 clapping pattern, it creates a whimsical world where cheerleaders root for adopting EneKey, conveying its convenience and value.
It enthusiastically highlights the main benefits: you can register with a credit card, it’s easy to carry as a keyholder, and it can be introduced for free.
The joy of easier payments also comes across through the comedic, energetic atmosphere.
ENEOS Service Station App “Live Refueling” VersionIchiro Furutachi
This commercial features Ichiro Furutachi doing live commentary on the common hassles people face when refueling, while also suggesting that the ENEOS app might solve them.
His powerful, high-tension play-by-play really conveys how stressful even small troubles can be.
From there, the ad pivots to proposing the app, energetically showcasing how it enables easy refueling that eliminates those past frustrations.
His comical look wearing a QR code is also memorable, conveying how simple it is to get started.
ENEOS “At an ENEOS refinery, what exactly do they ‘refine’?” Edition
This commercial casually introduces, in an interview-style format, the thoughts and motivations of people working at ENEOS refineries.
Through their work producing energy at the refineries, they speak about a strong sense of responsibility and idealism—creating a future where people can live with peace of mind and bringing smiles to everyday life.
Although the message could carry the tension of discussing grand ideals, the fact that they speak with smiles conveys a positive approach, which in turn communicates a sense of reassurance.
It also shows the actual work being done, giving the impression of strength and reliability.
ENEOS ‘The Future of Energy’ Version
This commercial speaks to the often-overlooked fact that we need energy in every aspect of daily life, while promoting ENEOS’s efforts to think about the future of energy.
It gently conveys ENEOS’s stance of considering energy and working toward answers.
A key point is how Enegori-kun’s movements depict situations where energy is needed, and his comical expressions help make ENEOS feel approachable.
Overall, it has a soft tone that strongly conveys a sense of safety and trust.
ENEOS “Studying Hydrogen” Version
This is a commercial where we study hydrogen together with Enegori-kun and learn about the possibilities that hydrogen holds.
Information about hydrogen is presented through text and illustrations, with narration explaining it, while Enegori-kun reacts—it’s a simple setup.
It conveys that hydrogen, which does not emit CO2, is considered a clean energy source for the future, and through Enegori-kun’s cheerful expressions, it expresses a positive attitude toward adopting it to build a better future.
By showing Enegori-kun’s changing expressions in a comical way, it also suggests that this is a familiar, approachable initiative.