ENEOS commercials: A collection of TV ads for gas stations and energy businesses
Many of you probably have memorable impressions of commercials from ENEOS, the major gas station brand, right?
One reason might be their mascot character, Enegori-kun.
That indescribable expression of his is so cute and captivating.
In this article, we’ll introduce all the ENEOS commercials produced so far.
There are, of course, adorable spots featuring Enegori-kun, as well as many with heartwarming stories that make you feel cozy just watching them.
Take this opportunity to sit back and enjoy them.
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ENEOS commercials: A compilation of gas station and energy business ads (1–10)
ENEOS SUSTINA CM
Released in 2014 and featured in a commercial for JX Nippon Oil & Energy.
Ayaka Ide’s expansive, powerful voice matches the mood of the commercial perfectly.
The straightforward lyrics—about starting to run toward what you’ve decided to do, even if you’re weak—are truly moving.
ENEOS 2011 Commercial
Many of you probably remember the delightful commercial featuring Ichiro, where he’s peppered with questions by aliens curious about topics like Earth’s energy resources and ecology.
The piano piece used in that ad is “Berceuse,” the first movement from Dolly, composed by the French composer Gabriel Fauré, known for works such as his Requiem.
Dolly is a suite of six pieces for piano four hands, written to celebrate the birth of a friend’s daughter.
There are also versions where instruments like the flute or cello carry the main melody.
No matter which instrument plays it, you can savor its refined and beautiful melody.
ENEOS X PRIME GOLD BLOODYoh Yoshida
Many of you were probably curious about the elegant piano melody playing as actress Yō Yoshida drives along a seaside at dusk.
The song used in the ENEOS oil commercial for “X PRIME GOLD BLOOD” is the aria O mio babbino caro by the Italian composer Giacomo Puccini.
It’s an aria from the 1918 opera Gianni Schicchi, and it’s a famous piece often featured on TV and in commercials.
As mentioned, it was originally an aria—that is, a solo vocal piece—so it actually has lyrics and is sung by a soprano.
Be sure to listen to O mio babbino caro as performed by an opera singer, too.
ENEOS commercials: A compilation of ads for gas stations and energy businesses (11–20)
ENEOS with your Life “Older Brother and Younger Brother” Edition
Some of you may recall the commercial set up like a drama, featuring two young brothers as the protagonists against a nostalgic rural backdrop.
The piece used in ENEOS With Your Life “Older Brother and Younger Brother” is by Robert Schumann, a leading composer of the German Romantic era who left many enduring works.
It’s the first piece from his representative piano collection Scenes from Childhood, which consists of 13 pieces.
Its simple, beautiful melody creates a moving synergy with the monologue of the boy who, despite being a child, strives to fulfill his role as an older brother.
ENEOS Electricity ‘A Housewife’s Decision’ VersionEiko Koike, Kanji Furutachi
The rhythmical piano with a somewhat funny ring to it feels pleasant and just listening to it makes you happy.
This is Pine Apple Rag, composed in 1908 by Scott Joplin, a renowned performer and composer in the ragtime genre, which is said to be the root of jazz.
It was used for several years as background music for medal game machines and in commercials for Suzuki’s Alto Lapin kei car, so many people may have heard it without realizing.
As for ENEOS commercials, it’s used in the ENEOS Electricity “A Housewife’s Decision” segment.
ENEOS EneKey Cheer Squad Cha-cha-cha Ver. “Free” version / “Key Holder” version
This commercial has a unique world that promotes how EneKey makes payments much easier and encourages viewers to adopt it.
A cheer squad conveys EneKey’s appeal through quirky moves and lively chants, building excitement with an upbeat atmosphere.
It particularly highlights that it’s free and that it’s a keychain, clearly conveying how easy it is to adopt and carry around.
With comedic visuals that juxtapose it with seemingly unrelated track and field events, it also conveys the joy of making payments simpler.
ENEOS Car Life Year X Student: “My Car” version / “Fuel Efficiency” version / “18 Million” versionYo Oizumi, Haruna Kawaguchi, Masahiro Chono, Aiki Sugata
This commercial introduces the convenient features built into the ENEOS app.
The main cast includes Yo Oizumi and Haruna Kawaguchi, who are familiar faces from ENEOS commercials, with Masahiro Chono and Aiki Sugata also making appearances.
Many people probably use the ENEOS app when refueling, but in fact it can also track fuel economy and manage vehicle maintenance schedules! This commercial likely prompted many viewers to take a closer look at what the ENEOS app can do.
