Many of you have probably used Febreze, the deodorizer sold by P&G.
The spray type is their flagship product, and its appeal lies in how easy it is to use—just spritz it on fabric and it works effectively.
You’ve likely also seen Febreze commercials that highlight this convenience and strong deodorizing power.
In this article, we’ll showcase all the Febreze commercials produced so far.
Many of them feature star-studded casts, so take this opportunity to give them another look.
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Febreze commercials: A roundup of memorable ads where you can truly feel the deodorizing effect (1–10)
P&G Febreze Toilet “Natural Fragrance” VersionNEW!Keita Machida, Yoshie Takeuchi, Kumi Sasaki
This commercial begins with Keita Machida, Yoshie Takeuchi, and Kumi Sasaki exchanging opinions about conventional deodorizers.
Complaints come up—like the scent being too strong or the products being bulky and getting in the way of cleaning—just as the new Febreze Toilet appears.
Viewers likely thought, “This could work!” as they watched the cast praise its compact, stylish look and refined fragrance.
P&G Febreze Fabric ‘Parent and Child with Set-in Odor’ Version
It’s a commercial featuring a parent-and-child pair of a pillow and a futon, looking sad as they worry about smelling bad and not being washed.
During pollen season they can’t be hung outside to dry, so the two despair about not getting washed—until Fabric Febreze for fabrics appears.
It’s promoted as not only eliminating odors but also disinfecting.
Their bright, refreshed expressions make the product’s effectiveness clear.
P&G Febreze Car “Golden Car Guy: ‘Cool Car’” VersionDaigo
This commercial comically portrays how powerful Car Febreze’s deodorizing effect is through interactions between Daigo, who’s promoting a car, and some children.
He shows off a gold car to the kids, but they point out the smell.
The ad clearly conveys the product’s effectiveness through the changes in his facial expressions—his bewilderment when the odor is mentioned and the shift after using Febreze.
Set against this humorous footage, the song used to highlight the product’s excellent performance is the traditional tune “O Breinerli” (O Vreneli).
Originally a 19th-century Swiss folk song, its expansive melody evokes images of grand, refreshing natural landscapes.
By stripping it down to just the music, the arrangement seems to accentuate that fresh, breezy atmosphere.
P&G Febreze Car Double Deodorizing “Parent-Child Bond” VersionDaigo
Daigo plays the role of a father enjoying a drive with his child, when his son complains that the car smells and is making him feel sick.
There may be more people than you’d expect who, like him, have gotten carsick because of an odor.
By depicting this familiar situation, the commercial highlights the effectiveness of Febreze for cars.
Matching their coordinated denim jackets, the background music features resonant guitar tones, composed by Wataru Hirano.
P&G Febreze Stand-Up Air Freshener 2009 Commercial
Some of you might remember this commercial that aired in 2009 for its super cute direction.
It depicts stand-alone Febreze absorbing unpleasant odors and releasing a pleasant scent, by showing children operating a factory.
And what makes the footage even catchier is the original song by Hoff Dylan.
The catchy melody and vocal work really stick in your head after just one listen.
P&G Febreze Car Double Deodorizing Anti-Mold EXPERT “Let the Wind Blow” VersionDaigo
This is a commercial that uses Daigo and his family to highlight how Febreze for cars can solve the problem of feeling carsick from the car’s smell.
It portrays a comedic exchange where, despite running the air conditioning out of concern for his family, he gets complaints about the odor—and then shows how Febreze resolves it.
The caring gestures toward the family and the fresh scent that follows are further emphasized by the background music.
Piano is used in the family-focused scenes to underscore a warm atmosphere, which then develops into a light, refreshing feeling.
It also seems interesting to watch while paying attention to the changes in expressions and the music.
P&G Febreze for Fabrics: You can do this with Febreze too! “Uika’s Quick Drop-Off” versionShunsuke Michieda, First Summer Uika
In this commercial, Shunsuke Michieda appears as the housekeeper at First Summer Uika’s home.
When Michieda goes to wash a shirt that was left out, Uika hurriedly stops him.
Her reason: she’d only worn it once and planned to wear it again today, so she left it out.
But on closer look, it’s wrinkled and has a bit of an odor.
That’s when Michieda brings out Febreze.
A quick spray and the smell and wrinkles are gone.
Since many of us have had the experience of leaving out clothes we’ve only worn once, the use case is easy to understand, making this a highly relatable commercial.