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Hama Sushi commercial. A collection of commercials that make you want to eat sushi.

Hama Sushi is a conveyor-belt sushi chain belonging to the Zensho Group.

Under the catchphrase “Bringing the delicious taste of Hama, just as it is,” it has steadily gained support and become a popular restaurant.

In this article, we’ll introduce Hama Sushi’s commercials all at once.

Hama Sushi’s ads are notable not only for their much-talked-about casting, but also for the appetizing sushi and limited-time menus presented in an approachable style.

They’re the kind of commercials that make you crave sushi just by watching, so please take your time and enjoy.

Hama Sushi commercials: A compilation of ads that will make you crave sushi (1–10)

Hama Sushi “Kyushu Uma-ka Neta Festival” Now Underway! (Commercial)Haruna Kawaguchi, Yu Majima, Gorichan

Hama Sushi “Kyushu Umaka Netafestival” now on!

In a commercial introducing Hama-Sushi’s limited-time menu, the familiar trio of Haruna Kawaguchi, Yu Majima, and Gorichan appear.

As always, they’re shown enjoying the limited items so deliciously that many viewers likely thought, “I want to eat that!” This Kyushu Fair offers an irresistible lineup for fans of blue-backed fish.

Hama Sushi “Thick-Cut Delicious Toppings Festival” EditionHaruna Kawaguchi, Yu Majima, Gorichan

Hama Sushi “Large-Cut Delicious Toppings Festival” is now on!

In Hama Sushi’s March 2024 commercial, a limited-time menu featuring generously sized toppings is introduced.

The ad showcases popular items like skipjack tuna, scallops, and salmon, and the expressions of the cast—including Haruna Kawaguchi—convey just how big and delicious they are.

Hama Sushi “Oyster Festival: Hama-i!” EditionHaruna Kawaguchi, Yu Majima, Gorichan

[Hama-Sushi] “Oyster Festival, Hamai!” Edition

In the Hama-Sushi revolving sushi chain’s commercial “Oyster Festival: Hama-i!”, sushi made with oysters that come into season in autumn is featured.

The three performers are Haruna Kawaguchi, Yu Majima, and Gori-chan, shown enjoying delicious-looking oyster sushi.

After watching this commercial, many oyster lovers probably thought, “Let’s go to Hama-Sushi!!”

Hama Sushi commercial. A compilation of commercials that make you crave sushi (11–20)

Hama Sushi: Tuna and SalmonHaruna Kawaguchi, Yu Majima, Gorichan

This commercial highlights how Hama Sushi is devoted to tuna and salmon—considered especially popular items at conveyor-belt sushi restaurants.

With simple visuals showing tuna and salmon on the lane, and Haruna Kawaguchi, Yu Majima, and Gorichan enjoying them, it conveys the deliciousness directly.

The prices are clearly shown as well, emphasizing that you can enjoy each at a great value.

It also conveys the company’s commitment to offering delicious food at affordable prices.

Hama Sushi ‘Big Fatty Tuna Festival: Hamai!’ Version 2021Haruna Kawaguchi

Haruna Kawaguchi shows a blissful expression for fatty tuna: 'Hamai!' — Hama-Sushi’s new TV commercial 'Otoro Festival: Hamai!'

This commercial introduces Hamazushi’s “O-toro Festival,” a campaign where you can enjoy premium fatty tuna at a great price, while also highlighting the feelings of excitement and joy it brings.

Because the footage is simple—showing Haruna Kawaguchi eating o-toro—it effectively conveys the brand’s confidence in the product.

The balance of value and deliciousness is also expressed through her blissful, savoring expression.

Hama Sushi “Medium Fatty Tuna Festival: Hama-i!” VersionHaruna Kawaguchi

Haruna Kawaguchi: So tasty even the tuna starts dancing!? Hama-Sushi’s new TV commercial “Medium Fatty Tuna: Hama-i!”

Haruna Kawaguchi comes face-to-face with medium-fatty tuna that already looks delicious at first glance, and the piece seems to test whether it can surpass her expectations.

The beauty of the well-marbled fat and the thrill as she brings it to her mouth are vividly emphasized.

The expressions of awe and surprise she shows afterward convey the deliciousness, effectively highlighting the high quality.

Hama Sushi: ‘Winter Yellowtail Festival—So Hama-licious!’ EditionHaruna Kawaguchi

“Winter Yellowtail Festival: Hamai!”

This is a commercial that portrays the joy of finding seasonal winter yellowtail (kanburi) at Hama Sushi during the cold months, along with the excitement over its delicious taste.

Haruna Kawaguchi is shown warming herself with tea while waiting for the kanburi to arrive, expressing a sense of anticipation.

Her emotional expression after taking a bite clearly conveys the high quality as well.