Hama Sushi commercial. A collection of commercials that make you want to eat sushi.
Hama Sushi is a conveyor-belt sushi chain belonging to the Zensho Group.
Under the catchphrase “Bringing the delicious taste of Hama, just as it is,” it has steadily gained support and become a popular restaurant.
In this article, we’ll introduce Hama Sushi’s commercials all at once.
Hama Sushi’s ads are notable not only for their much-talked-about casting, but also for the appetizing sushi and limited-time menus presented in an approachable style.
They’re the kind of commercials that make you crave sushi just by watching, so please take your time and enjoy.
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Hama Sushi commercial. A compilation of commercials that make you crave sushi (11–20)
Hama Sushi: “Uni Festival—Delicious at Hama!” VersionHaruna Kawaguchi, Yu Majima, Gorichan
This commercial highlights the excitement of Hama Sushi’s Uni Festival, where you can enjoy delicious sea urchin at a great value.
It portrays Haruna Kawaguchi and others welcoming plates of uni as they come down the conveyor belt with enthusiastic calls, strongly conveying the sense of a good deal and the anticipation of great taste.
The way they lift and gaze at the uni suggests you can feel its deliciousness just by its appearance, and their expressions after eating communicate a high-quality flavor that doesn’t disappoint.
The dynamic close-up shots of the uni also give the impression of freshness.
Hama Sushi: Tuna and SalmonHaruna Kawaguchi, Yu Majima, Gorichan
This commercial highlights how Hama Sushi is devoted to tuna and salmon—considered especially popular items at conveyor-belt sushi restaurants.
With simple visuals showing tuna and salmon on the lane, and Haruna Kawaguchi, Yu Majima, and Gorichan enjoying them, it conveys the deliciousness directly.
The prices are clearly shown as well, emphasizing that you can enjoy each at a great value.
It also conveys the company’s commitment to offering delicious food at affordable prices.
Hama Sushi: “Big Fatty Tuna Festival — Hama-i!” EditionHaruna Kawaguchi, Yu Majima, Gorichan
This is a commercial introducing Hama Sushi’s “O-toro Festival,” where you can enjoy o-toro—often seen as a luxury among sushi—at a great price.
Haruna Kawaguchi holds a piece of o-toro and is moved by its beauty, and surprised by the price; her expressions capture these feelings vividly.
Finally, by clearly showing her expression after tasting it, the ad strongly conveys the deliciousness and high quality of the sushi.
Hama Sushi: “Big-Cut Tuna Belly & Silver Salmon Festival—Now On!”Haruna Kawaguchi, Yu Majima, Gorichan
This is a commercial promoting Hamazushi’s Big-Cut Tuna Belly & Silver Salmon Festival, where you can enjoy large tuna belly and large silver salmon at a great value.
The expressions of Haruna Kawaguchi and others as they pick up and gaze at each piece of sushi are striking, and their astonished looks convey the impressive size.
Close-up shots of the toppings clearly display the prices, strongly emphasizing the value.
Finally, the ad shows their expressions after eating, effectively conveying the most important point of all—the delicious taste.
Hama Sushi “Black Wagyu Beef Festival” EditionNarration: Natsuki Hanae
This is a commercial introducing Hama Sushi’s Black Wagyu Festival, where you can enjoy sushi made with Japanese Black beef at a great value.
With Natsuki Hanae’s lively, song-like narration, the excitement of delicious flavors and great deals really comes through.
The music used further emphasizes the fun visuals and breezy vibe: “The Entertainer.” Although the piece is often associated with a light, piano performance, here it’s arranged for brass instruments, adding a touch of glamour to its lightness.
Hama Sushi: “Big-Cut Big Fatty Albacore Festival – Hama-i!”Haruna Kawaguchi, Sho Ayanokoji, Yu Majima, Goricho
In recent commercials for the conveyor-belt sushi chain Hama Sushi, Haruna Kawaguchi has been serving as the face of the brand.
In the latest spot, “Big-Cut Big Fatty Albacore Festival—Hama-i!”, she is joined by Sho Ayanokoji, Yu Majima, and Gorichan.
Watching the four of them savor albacore nigiri will surely make you crave sushi, too!
Hama Sushi commercial. A compilation of commercials that make you crave sushi (21–30)
Hama-Sushi “Sea Urchin Festival: Hamai!” Version, 2021Haruna Kawaguchi
This commercial conveys the excitement and delight of Hama Sushi’s Uni Festival, a campaign where you can enjoy sea urchin at a great value.
It begins with Haruna Kawaguchi facing uni with intense focus, then transitions to her expression of being moved by the taste.
The uni is shown up close and clearly, letting you see just how fresh it is.
The word “Hamai,” released in a moment of emotion, also seems to express Hama Sushi’s quality.