Kura Sushi (Muten Kura) commercial: a collection of ads that will make you crave sushi just by watching
Kura Sushi, a major conveyor-belt sushi chain known for its additive-free offerings.
In addition to its unique system where you insert your finished plates into a slot under the conveyor belt, there’s also the “Bikkura Pon!” lottery—you get one chance for every five plates, and if you win, you receive a prize.
It’s a fun system you won’t find at other chains.
Kura Sushi actively airs commercials, mainly promoting seasonal toppings, so many of you have probably seen their ads.
In this article, we’ll introduce all the Kura Sushi commercials that have aired so far.
They’re all commercials that will make you crave sushi just by watching.
Let’s dive right in and see what kinds of commercials there are!
Kura Sushi (Muten Kura) commercial: a collection of ads that will make you crave sushi just by watching
Kura Sushi: Pinnacle of the Season — “Salmon Roe, Sea Urchin, and Meat Fair”Masatoshi Hamada
This is a commercial introducing Kura Sushi’s special fair featuring salmon roe and sea urchin, as well as meat and crab.
Masatoshi Hamada appears as the guide, presenting a lineup of luxurious, limited-time menu items.
Not only do they all look incredibly delicious on screen, but Hamada’s expressions in front of the sushi also convey just how tasty each item is.
Kura Sushi “Peak of the Season: Crab Fair” EditionMasatoshi Hamada
This commercial features Masatoshi Hamada from Downtown introducing a limited-time crab fair.
One crab-based sushi after another is presented, and in the finale there’s a funny twist where Hamada puts on a crab-sushi headpiece and loses his composure.
It’s an amusing ad with mouthwatering visuals, so be sure to check it out.
Kura Sushi (no-additives) “Peak of the Season: Tuna and Hokkaido Fair” EditionDowntown
This commercial features the duo Downtown introducing Kura Sushi’s campaign, “Peak of the Season: Tuna and Hokkaido Fair,” within a sketch-like, comedic world.
While it takes the form of answering a question about recommended items, the well-timed pauses create a humorous vibe.
The dynamic shots of the sushi ensure that the deliciousness is clearly conveyed.
Muten Kura Sushi “Peak of the Season: Tuna Fair” EditionDowntown
You can’t help but grin at Downtown playing a pair—a vintage shop clerk who persistently pushes tuna-colored clothes and a baffled customer—in Kura Sushi’s “Ultimate in Season: Tuna Fair” spot.
It’s a commercial that makes you want to applaud, brilliantly matching the unlikely pairing of sushi and vintage fashion with clever direction!
Kura Sushi: ‘Peak of the Season Crab Fair’ EditionDowntown
The commercial for Kura Sushi (Muten Kura Sushi) featuring Downtown is titled “The Ultimate in Season: Crab Fair.” In it, Hitoshi Matsumoto and Masatoshi Hamada deliver a brilliant back-and-forth set in a fishing tackle shop.
Combined with the quirky visuals, it’s laugh-out-loud funny.
Muten Kura Sushi: The Pinnacle of Seasonal Flavor — Additive-Free Sea Urchin and Carefully Selected Salmon Roe FairDowntown
This piece, which has a skit-like vibe featuring the two members of Downtown, is a commercial for Kura Sushi.
It announces a promotion on sea urchin and salmon roe, but what’s really amusing is the unrelated banter: Hamada plays a hairstylist, while Matsumoto plays the customer.
Kura Sushi: “Peak of the Season – Salmon Roe and Cherry Sea Bream Fair”Masatoshi Hamada
This is a Kura Sushi commercial where Masatoshi Hamada from Downtown turns into sushi and talks to customers.
Hamada briskly introduces limited-time items like salmon roe and cherry sea bream, and combined with the lively shots of the sushi, it really whets your appetite just watching it.