Sukiya commercial. A commercial introducing everything from the classics to limited-time menu items.
Speaking of Sukiya, it’s one of the major gyudon chains, with so many locations that you can spot several just by stepping out into the city.
Chances are, you’ve eaten at Sukiya at least once, right?
Sukiya’s menu is packed with popular items, from the classic Cheese Gyudon to limited-time offerings like the Una-gyu.
Have you ever seen the commercials that introduce Sukiya’s menu?
Featuring popular actors and celebrities enjoying delicious-looking gyudon, they’re sure to whet your appetite.
In this article, we’ll showcase all of those Sukiya commercials, so be sure to check them out.
Sukiya commercials. Commercials introducing everything from classic items to limited-time menu offerings (1–10)
Sukiya Beef Sukiyaki Hot Pot Set Meal “Anytime You Like”Satomi Ishihara
It shows Satomi Ishihara steadily eating a beef sukiyaki hot pot.
She eats it as is, dips it in egg before eating, and even drizzles egg directly into the pot… Watching her freely savor the sukiyaki in the video really stimulates our appetite, doesn’t it? To match the commercial’s Christmas-season broadcast, the BGM is “Winter Wonderland.” Composed in 1934, it has long been cherished as a Christmas song.
Even if you didn’t know the title, I bet the melody sounded familiar.
Sukiya Butter Chicken Sauce Curry: “Expressions, Enriched.”Fumiya Takahashi
This commercial conveys what Sukiya’s Butter Chicken Sauce Curry is like through Fumiya Takahashi’s expressions as he eats it and his commentary.
From his wide-eyed, surprised smile to the blissful grin as he savors each bite, it emphasizes how the dish offers complex flavors and aromas as you keep eating.
Elements like the large pieces of chicken are portrayed to highlight the dish’s appeal.
The way he smiles while watching people around him place their orders also gives a sense of happiness spreading to others.
Sukiya: “Eel-and-Beef with a Fan!” EditionSatomi Ishihara
Set in a traditional Japanese-style home, this commercial looks like a snapshot from a summer vacation spent at Grandma’s house.
It’s a Sukiya “Una-gyu” (eel and beef bowl) ad featuring Satomi Ishihara.
The scenes of her enjoying summer—shouting in front of a fan with a young girl, playing with sparklers, and eating Una-gyu—leave a lasting impression.
The background music is “Amido” (Screen Door) by singer-songwriter Arata Manako, a song written specifically for this commercial.
Its gentle vocals and lyrics that paint summery scenes are especially appealing.
Sukiya Sukiyaki Beef Bowl ‘Ehehe’ Version
I Like, produced by Reitaro Kimyo, who has created numerous commercial songs, was selected for Sukiya’s “Sukiyaki Gyudon ‘Ehehe’” commercial featuring Satomi Ishihara.
Accompanied by a rhythmic band performance, his gentle singing voice resonates.
The piano-centered melody line, which feels close to everyday life, is also memorable.
The lyrics evoke favorite foods and loved ones, conveying straightforward affection.
With the chorus’s repeated phrases, it’s a song that makes you want to express your honest feelings.
Sukiya Spicy Tomato Gyudon “Full Name” VersionSatomi Ishihara
This is a commercial introducing Sukiya’s Spicy Tomato Gyudon, with a detailed focus on what ingredients it’s made of.
It features Satomi Ishihara checking the toppings as she eats, and her expressions convey the deliciousness created by the layers of ingredients.
The inclusion of a look of surprise is also a key point, suggesting the joy of a new experience.
Sukiya “Ishihara Sisters” VersionSatomi Ishihara
This commercial depicts the variety of Sukiya’s menu and conveys the joy of being able to choose according to each person’s preferences.
A glasses-wearing younger sister who looks just like Satomi Ishihara appears, and from the idea that even if their faces are similar their tastes differ, it highlights the richness of Sukiya’s offerings.
The fact that Satomi Ishihara and her sister, as well as gyudon and butadon, seem only slightly different also piques curiosity about what those differences actually are.
Sukiya “In the Mood for Curry” VersionSatomi Ishihara
This commercial promotes the idea that when a craving for curry hits, you can easily enjoy delicious curry at Sukiya.
It depicts Satomi Ishihara hurrying to Sukiya in search of curry, and the expression on her face as she eats clearly conveys how tasty it is.
It also gives the impression that it highlights unique charms of Sukiya’s curry, such as how well it pairs with beef and the freshness of the menu.