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Lovely commercial jingle

Sukiya commercial. A commercial introducing everything from the classics to limited-time menu items.

Speaking of Sukiya, it’s one of the major gyudon chains, with so many locations that you can spot several just by stepping out into the city.

Chances are, you’ve eaten at Sukiya at least once, right?

Sukiya’s menu is packed with popular items, from the classic Cheese Gyudon to limited-time offerings like the Una-gyu.

Have you ever seen the commercials that introduce Sukiya’s menu?

Featuring popular actors and celebrities enjoying delicious-looking gyudon, they’re sure to whet your appetite.

In this article, we’ll showcase all of those Sukiya commercials, so be sure to check them out.

Sukiya commercials. Commercials introducing everything from classic items to limited-time menu offerings (1–10)

Sukiya Spicy Tomato Gyudon “Full Name” VersionSatomi Ishihara

[CM] Sukiya Spicy Tomato Beef Bowl

This is a commercial introducing Sukiya’s Spicy Tomato Gyudon, with a detailed focus on what ingredients it’s made of.

It features Satomi Ishihara checking the toppings as she eats, and her expressions convey the deliciousness created by the layers of ingredients.

The inclusion of a look of surprise is also a key point, suggesting the joy of a new experience.

Sukiya “Ishihara Sisters” VersionSatomi Ishihara

Satomi Ishihara has a bespectacled younger sister!? She plays both roles as the sisters in Sukiya’s TV commercial “Ishihara Sisters.”

This commercial depicts the variety of Sukiya’s menu and conveys the joy of being able to choose according to each person’s preferences.

A glasses-wearing younger sister who looks just like Satomi Ishihara appears, and from the idea that even if their faces are similar their tastes differ, it highlights the richness of Sukiya’s offerings.

The fact that Satomi Ishihara and her sister, as well as gyudon and butadon, seem only slightly different also piques curiosity about what those differences actually are.

Sukiya “In the Mood for Curry” VersionSatomi Ishihara

Satomi Ishihara keeps saying “curry”! She’s so in love with it her eyes well up—Sukiya’s new commercial released

This commercial promotes the idea that when a craving for curry hits, you can easily enjoy delicious curry at Sukiya.

It depicts Satomi Ishihara hurrying to Sukiya in search of curry, and the expression on her face as she eats clearly conveys how tasty it is.

It also gives the impression that it highlights unique charms of Sukiya’s curry, such as how well it pairs with beef and the freshness of the menu.

Sukiya commercials. Commercials introducing everything from classic items to limited-time menu offerings (11–20).

Sukiya Tender Chicken Curry ‘New Curry’ EditionSatomi Ishihara

SUKIYA Horo-Horo Chicken Curry Commercial 'A New Curry' 15 seconds

This commercial conveys the care and deliciousness packed into Sukiya’s Fall-Apart Chicken Curry, shown through Satomi Ishihara enjoying it.

Her surprise at the substantial presence of the large piece of chicken—and at how tenderly it falls apart and how tasty it is—clearly expresses the impact.

Watching her dig in with a big smile also does a great job of boosting viewers’ desire to try it themselves.

Sukiya Beef Mixed Topping Breakfast “Freshly made, anytime.” Version

Beef Mixed Bowl Breakfast: “Freshly made, anytime.”

Sukiya Gyū Maze-Nokke Breakfast “Freshly made, anytime.” This spot shows ingredients being added one after another on top of a bowl of rice.

It’s nice that it also introduces the lineup and prices.

The refreshing, morning-like BGM further whets the appetite.

Sukiya “Sukiya’s Salmon Roe Bowl / Mega Salmon Roe Bowl” Edition

Sukiya's Ikura Rice Bowl and Mega Ikura Rice Bowl

This is a commercial introducing the new salmon roe bowl that appeared at Sukiya, and it’s the kind of spot that makes you think, “Is there any video that could convey a product’s appeal better than this?” It really stokes your appetite.

The simple direction of showing more and more salmon roe being piled onto warm white rice ends up leaving an even deeper impression.

Sukiya: “Rice Quality” Edition

"Rice Quality" Version, 30 Seconds

This commercial highlights the many commitments behind Sukiya’s products, with a particular focus on rice quality.

It explains not only their dedication to using 100% domestically produced, carefully selected branded rice, but also their emphasis on freshness and the cooking process.

From the state of the rice plants to the moment of serving, the visuals showcase each grain in detail, effectively conveying their meticulous attention to every aspect.