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Lovely commercial jingle

Sukiya commercial. A commercial introducing everything from the classics to limited-time menu items.

Speaking of Sukiya, it’s one of the major gyudon chains, with so many locations that you can spot several just by stepping out into the city.

Chances are, you’ve eaten at Sukiya at least once, right?

Sukiya’s menu is packed with popular items, from the classic Cheese Gyudon to limited-time offerings like the Una-gyu.

Have you ever seen the commercials that introduce Sukiya’s menu?

Featuring popular actors and celebrities enjoying delicious-looking gyudon, they’re sure to whet your appetite.

In this article, we’ll showcase all of those Sukiya commercials, so be sure to check them out.

Sukiya commercials. Commercials introducing everything from classic items to limited-time menu offerings (11–20).

Sukiya Beef Mixed Topping Breakfast “Freshly made, anytime.” Version

Beef Mixed Bowl Breakfast: “Freshly made, anytime.”

Sukiya Gyū Maze-Nokke Breakfast “Freshly made, anytime.” This spot shows ingredients being added one after another on top of a bowl of rice.

It’s nice that it also introduces the lineup and prices.

The refreshing, morning-like BGM further whets the appetite.

Sukiya “Sukiya’s Salmon Roe Bowl / Mega Salmon Roe Bowl” Edition

Sukiya's Ikura Rice Bowl and Mega Ikura Rice Bowl

This is a commercial introducing the new salmon roe bowl that appeared at Sukiya, and it’s the kind of spot that makes you think, “Is there any video that could convey a product’s appeal better than this?” It really stokes your appetite.

The simple direction of showing more and more salmon roe being piled onto warm white rice ends up leaving an even deeper impression.

Sukiya: “Rice Quality” Edition

"Rice Quality" Version, 30 Seconds

This commercial highlights the many commitments behind Sukiya’s products, with a particular focus on rice quality.

It explains not only their dedication to using 100% domestically produced, carefully selected branded rice, but also their emphasis on freshness and the cooking process.

From the state of the rice plants to the moment of serving, the visuals showcase each grain in detail, effectively conveying their meticulous attention to every aspect.

Sukiya “Una-gyu” EditionSatomi Ishihara

This commercial features Satomi Ishihara conveying the deliciousness of Unagyū, a menu item that symbolizes Sukiya’s summer.

In the hot, sweltering atmosphere, the way she energetically digs into the Unagyū strongly evokes the stamina needed to get through summer.

Another key point is her constant smile throughout the ad—it shows how much she’d been looking forward to the dish and directly communicates how tasty it is.

Since the container shown in the commercial is for takeout, the content also conveys that you can enjoy it outside the restaurant.

Sukiya Charcoal-Grilled Tender Chicken Curry: “Getting Hot” EditionSatomi Ishihara

Charcoal-grilled, fall-apart chicken curry “Getting Hot” version – 30 seconds

Let us introduce the commercial for Sukiya’s Charcoal-Grilled Fall-Apart Chicken Curry.

The ad stars the popular actress Satomi Ishihara.

On a cold winter’s day, the way her body warms up the moment she takes a bite of curry is striking.

With each spoonful of the piping-hot curry, Ishihara starts to sweat as if it’s getting hot.

She ends with a satisfied smile that makes even us viewers feel happy.

Watching this commercial makes you want to say, “I want to eat that!” It’s the perfect dish for a chilly day—why not give it a try?

Sukiya Mentaiko Mayo Cheese Gyudon: “What Face?” VersionSatomi Ishihara

Mentaiko Mayo Cheese Gyudon: “What’s That Face?” Version (30 seconds)

Commercials that spark the imagination are great, aren’t they? With that in mind, I’d like to introduce the Sukiya Mentaiko Mayo Cheese Gyudon commercial, “What Face Is That?” In it, Satomi Ishihara visits Sukiya with a friend and eats the Mentaiko Mayo Cheese Gyudon.

Each time she takes a bite, she makes a suggestive, meaningful expression.

As the title suggests, enjoy imagining “What face could that be?” as you watch.

There’s even an answer key at the end! Though fair warning—it’s pretty tough.

Sukiya commercial. A commercial introducing everything from the classics to limited-time menu items (21–30).

Sukiya Yangnyeom Cheese Gyudon “Yangnyeom!” VersionSatomi Ishihara

Yangnyeom Cheese Gyudon 'Yangnyeom!' Version _30 Seconds

It’s a simple commercial that just depicts Satomi Ishihara going into Sukiya with a friend and eating a Yangnyeom Cheese Gyudon.

One striking point is the minimal dialogue; she conveys how delicious it is through her happy expression.

The way she starts to move in small, excited motions, unable to contain her emotion, clearly communicates that it’s a flavor that lifts your spirits.