Speaking of Sukiya, it’s one of the major gyudon chains, with so many locations that you can spot several just by stepping out into the city.
Chances are, you’ve eaten at Sukiya at least once, right?
Sukiya’s menu is packed with popular items, from the classic Cheese Gyudon to limited-time offerings like the Una-gyu.
Have you ever seen the commercials that introduce Sukiya’s menu?
Featuring popular actors and celebrities enjoying delicious-looking gyudon, they’re sure to whet your appetite.
In this article, we’ll showcase all of those Sukiya commercials, so be sure to check them out.
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Sukiya commercials. Commercials introducing everything from classic items to limited-time menu offerings (1–10)
Sukiya: “Today, too, is a fall-apart-tender kind of day.”NEW!Fumiya Takahashi
This is a commercial introducing the Charcoal-Grilled Fall-Apart Chicken Curry topped with bone-in chicken, renowned for its tender, fall-apart texture.
It features Fumiya Takahashi eating the dish, and the way he enjoys it is sure to whet our appetites as we watch.
The CM’s BGM is Tota’s “Nantomo Omottenai” (“I Don’t Feel Anything”), whose lyrics depict an unrequited love that seems impossible to confess—something many viewers will likely relate to.
Sukiya Beef Sukiyaki Hot Pot Set Meal “Anytime You Like”Satomi Ishihara
It shows Satomi Ishihara steadily eating a beef sukiyaki hot pot.
She eats it as is, dips it in egg before eating, and even drizzles egg directly into the pot… Watching her freely savor the sukiyaki in the video really stimulates our appetite, doesn’t it? To match the commercial’s Christmas-season broadcast, the BGM is “Winter Wonderland.” Composed in 1934, it has long been cherished as a Christmas song.
Even if you didn’t know the title, I bet the melody sounded familiar.
Sukiya: “Eel-and-Beef with a Fan!” EditionSatomi Ishihara
Set in a traditional Japanese-style home, this commercial looks like a snapshot from a summer vacation spent at Grandma’s house.
It’s a Sukiya “Una-gyu” (eel and beef bowl) ad featuring Satomi Ishihara.
The scenes of her enjoying summer—shouting in front of a fan with a young girl, playing with sparklers, and eating Una-gyu—leave a lasting impression.
The background music is “Amido” (Screen Door) by singer-songwriter Arata Manako, a song written specifically for this commercial.
Its gentle vocals and lyrics that paint summery scenes are especially appealing.
Sukiya Sukiyaki Beef Bowl ‘Ehehe’ Version
I Like, produced by Reitaro Kimyo, who has created numerous commercial songs, was selected for Sukiya’s “Sukiyaki Gyudon ‘Ehehe’” commercial featuring Satomi Ishihara.
Accompanied by a rhythmic band performance, his gentle singing voice resonates.
The piano-centered melody line, which feels close to everyday life, is also memorable.
The lyrics evoke favorite foods and loved ones, conveying straightforward affection.
With the chorus’s repeated phrases, it’s a song that makes you want to express your honest feelings.
Sukiya Napolitan Beef Bowl “Napo-gyu” EditionSatomi Ishihara
This commercial straightforwardly promotes the shock of the combination—and the deliciousness—of Sukiya’s new Napolitan Gyudon.
Satomi Ishihara spots the ad, takes notice, and, though skeptical, gives it a try and finds it tasty; that flow is clearly portrayed, along with her blissful expressions.
Further amplifying the joy of this new experience is the song Kafun by MONO NO AWARE.
The contrast between its light, playful sound and lyrics that seem to touch on the woes of pollen creates an intriguing sense of fun.
Sukiya Butter Chicken Sauce Curry: “Expressions, Enriched.”Fumiya Takahashi
This commercial conveys what Sukiya’s Butter Chicken Sauce Curry is like through Fumiya Takahashi’s expressions as he eats it and his commentary.
From his wide-eyed, surprised smile to the blissful grin as he savors each bite, it emphasizes how the dish offers complex flavors and aromas as you keep eating.
Elements like the large pieces of chicken are portrayed to highlight the dish’s appeal.
The way he smiles while watching people around him place their orders also gives a sense of happiness spreading to others.
Sukiya Beef Sukiyaki Set Meal “Winter Arithmetic” EditionSatomi Ishihara
The Sukiya commercial “Winter Arithmetic,” featuring Satomi Ishihara, introduces the Beef Sukiyaki Hotpot Set Meal.
Ishihara asks a young girl, the daughter of an acquaintance, “Do you know winter arithmetic?” and then presents the deliciousness of the beef sukiyaki hotpot set with the phrase, “Beef sukiyaki divided by egg equals…” Watching Ishihara and the girl’s expressions will warm your heart.
The background music is “Hi o Tomose” by Skirt, the solo project of Wataru Sawabe.
It’s a memorable song with lyrics depicting the changing seasons and a smooth, catchy melody line.