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Hama Sushi commercial. A collection of commercials that make you want to eat sushi.

Hama Sushi commercial. A collection of commercials that make you want to eat sushi.
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Hama Sushi commercial. A collection of commercials that make you want to eat sushi.

Hama Sushi is a conveyor-belt sushi chain belonging to the Zensho Group.

Under the catchphrase “Bringing the delicious taste of Hama, just as it is,” it has steadily gained support and become a popular restaurant.

In this article, we’ll introduce Hama Sushi’s commercials all at once.

Hama Sushi’s ads are notable not only for their much-talked-about casting, but also for the appetizing sushi and limited-time menus presented in an approachable style.

They’re the kind of commercials that make you crave sushi just by watching, so please take your time and enjoy.

Hama Sushi commercials: A compilation of ads that will make you crave sushi (1–10)

Hama Sushi “Hama Sushi’s Commitment” VersionHaruna Kawaguchi

Hama Sushi’s Commitment

The Hamazushi commercial “Hamazushi’s Commitment,” featuring Haruna Kawaguchi as the image character.

The ad is packed with Hamazushi’s dedication: fresh toppings, gleaming vinegared rice, and several carefully selected types of soy sauce.

The phrase you often hear in the commercial, “Hamai!,” is said to be an expression that goes beyond just “delicious.”

Hama Sushi “Thick-Cut Delicious Toppings Festival” EditionHaruna Kawaguchi, Yu Majima, Gorichan

Hama Sushi “Large-Cut Delicious Toppings Festival” is now on!

In Hama Sushi’s March 2024 commercial, a limited-time menu featuring generously sized toppings is introduced.

The ad showcases popular items like skipjack tuna, scallops, and salmon, and the expressions of the cast—including Haruna Kawaguchi—convey just how big and delicious they are.

Hama Sushi: “Uni Festival Now Underway!” EditionHaruna Kawaguchi, Yu Majima, Gorichan

Hama Sushi “Uni Festival” now underway!

This is a commercial introducing Hama Sushi’s Uni Festival campaign, highlighting the excitement of enjoying sea urchin at a great value.

In it, Haruna Kawaguchi and others start singing as they reach for the uni, and their expressions when they taste it convey the high quality.

It also emphasizes that the items are available in limited quantities, which boosts the urge to hurry out and try them.

Hama Sushi: “Southern Bluefin Tuna Extra Fatty Tuna Festival — Now On!”Haruna Kawaguchi, Yu Majima, Gorichan

Hama Sushi “Southern Bluefin Tuna Otoro Festival” now underway!

Haruna Kawaguchi, Yu Majima, and Gori-chan visit Hama Sushi.

With clapping and cheers, they wait for the great deal: premium fatty tuna for 100 yen.

It’s so cheap and delicious that they can’t help ordering seconds.

The commercial leaves an impression with the three of them happily savoring the fatty tuna.

Hama Sushi: ‘Nodoguro Festival Now Underway!’ EditionHaruna Kawaguchi

Hama Sushi “Nodoguro (Blackthroat Seaperch) Festival” now on!

Nodoguro is known as a luxury fish.

But in reality, many people may not know much about it.

That’s why you should check out Hama Sushi’s commercial, “Nodoguro Festival Now On!” In it, Haruna Kawaguchi visits Hama Sushi and gives a detailed explanation about nodoguro.

Her friend’s bewildered reactions are amusing, and you’ll learn something, too.

Plus, it’s surprising that nodoguro is offered at such an affordable price.

Hama Sushi: ‘Thick-Cut Tuna Belly Festival’ EditionHaruna Kawaguchi

Hama Sushi “Thick-Cut Tuna Belly Festival” now on!

Famous for the catchphrase “Ha! Ha! Hama Sushi!”, the commercial featuring Haruna Kawaguchi is titled ‘Thick-Cut Tuna Belly Festival.’ The gaze with which she says it was a miracle they met is fixed on a piece of thick-cut tuna sushi.

So her destined partner was the thick-cut tuna all along.

And the phrase “Hamai!” has really caught on, hasn’t it?

Hama Sushi “Kyushu Uma-ka Neta Festival” Now Underway! (Commercial)Haruna Kawaguchi, Yu Majima, Gorichan

Hama Sushi “Kyushu Umaka Netafestival” now on!

In a commercial introducing Hama-Sushi’s limited-time menu, the familiar trio of Haruna Kawaguchi, Yu Majima, and Gorichan appear.

As always, they’re shown enjoying the limited items so deliciously that many viewers likely thought, “I want to eat that!” This Kyushu Fair offers an irresistible lineup for fans of blue-backed fish.

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