A roundup of Honda commercials: charming presentations that feel familiar, from kei cars to wagons
Honda offers a wide range of models, from kei cars to compact cars and even minivans that can carry the whole family.
Their vehicles are known for being practical and approachable, and that quality comes through in their commercials as well.
In this article, we’ll introduce a comprehensive selection of Honda commercials, both old and new!
While many of them convey a sense of friendliness, some feature stylish direction and cool music.
Take this opportunity to check out a variety of their commercials.
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Honda commercial roundup: Charming, approachable storytelling from kei cars to wagons (11–20)
HONDA FREED “ AIR” Version
It shows a family going out in a Freed, and the especially striking part is the children in the back seat looking like they’re having a great time.
The narration says, “It’s filled only with what’s precious,” which makes you reflect again on how a car carries the things that matter most.
The image of a car that families can ride in with peace of mind comes across clearly.
HONDA Air Cine Ad Project Vol. 1 Honda Access × Naokazu Mitsuishi
The song chosen for the Honda Access commercial airing in movie theaters is “Fushigi” by odol.
Vocalist Ryo Mizobe’s soft, airy voice and the melody that evokes the mysterious world suggested by the title will draw you in the moment you hear it.
It’s a track that seems to gently breathe a warm, tender breeze into a commercial that conveys a parent’s loving feelings for their child.
Be sure to fully immerse yourself in the world that odol creates with their music.
It will surely deliver a gentle breeze to you as well.
HONDA VEZEL TOURING “VEZEL TOURING” Version
SIRUP’s “Do Well,” which drew attention as the theme song for Honda’s Vezel commercial.
The way the title phrase is sung as if it were part of the rhythm is really cool.
SIRUP is a unit that debuted in 2017, creating fresh music inspired by city pop and Black music.
The lyrics of this song encourage exploring and enjoying unknown sounds.
It’s a perfect pick for the Vezel commercials, which always feature stylish tracks.
HONDA VEZEL e:HEV ‘CITY DRIVE’ Version
This commercial depicts driving through the city in a VEZEL e:HEV.
The rapidly shifting scenes seem to convey the exhilaration and lightness of the drive.
The BGM also matches the brisk pacing of the visuals, featuring a track by the rock band Chilldspot.
It’s an upbeat, refreshing pop-rock number that perfectly suits a driving companion.
HONDA STEP WGN “30th Anniversary Special Edition” / “Continue the memories, move forward with your family”
This commercial announces that the STEP WGN is celebrating its 30th anniversary and introducing special edition models.
In the “30th Anniversary Special Edition” version, it showcases details of the 30th anniversary special edition while also featuring the first-generation Step WGN.
In the “Let’s continue our memories with family” version, it depicts a boy who grew up with the first-generation Step WGN returning to his hometown as an adult, driving the 30th anniversary special edition Honda STEP WGN.
This version in particular has a nostalgic touch, and like the male lead in the commercial, it’s a spot that will resonate deeply with anyone who once owned the first-generation Step WGN.
Honda Vezel: “Let’s go for a drive” versionShizuka Ishibashi
This commercial, which shows Shizuka Ishibashi inviting an acquaintance for a drive over the phone, is for Honda’s SUV, the VEZEL.
Many viewers were likely captivated by Ishibashi’s expressions as she drives around to various places and enjoys herself.
The background music features a track from KERENMI, a project by Koichi Tsutaya.
The song, featuring Moto and Who-ya, has an urban, light, and lively vibe.
Compilation of Honda commercials: Charming, approachable direction from kei cars to wagons (21–30)
HONDA STEP WGN 30th Anniversary Special Edition: Expanding Magic – “Cabin” Version / “Cargo Area” Version
These commercials clearly showcase the versatile seat configurations of the STEP WGN, and at the end they also introduce the 30th Anniversary Special Edition.
Both commercials depict how the third-row seats can be stored under the floor.
In the “Living Space” version, they highlight sliding the second-row seats backward for a spacious, relaxing cabin, while in the “Cargo Space” version, they emphasize sliding the second-row seats forward to load lots of luggage.
It really conveys how the seat arrangements can be conveniently adapted to suit different situations.