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Japan Post Holdings is a company that oversees Japan Post, Japan Post Bank (Yucho Bank), and Japan Post Insurance (Kampo Life).
You’ve probably often seen commercials for each of these on TV.
Kampo Life’s commercials feature Harami-chan, while the postal service’s ads feature Yuriyan Retriever, among other popular cast members, drawing plenty of attention.
In this article, we’ll introduce a roundup of commercials related to Japan Post Holdings.
They range from gentle, heartwarming spots to fun, playful productions—enjoy the unique appeal of each one.
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Compilation of Japan Post commercials [Post, Kampo, Yucho] (1–10)
Japan Post: Three birds—’Leave New Year’s card printing entirely to the post office’ / ‘A gift for someone special’
These commercials introduce the convenience of printing New Year’s cards at the post office and the charm of New Year’s cards themselves.
In the “Leave New Year’s Card Printing Entirely to the Post Office” segment, it highlights a service that prints your cards and delivers them to your home, while also promoting discounts for early orders.
In the “A Gift for Someone Special” segment, New Year’s cards are presented as gifts for loved ones.
In both, a female postal worker speaks on behalf of the mascot character Posukuma, whose gestures are absolutely adorable!
Kampo Life Insurance Sales Activity Support Advertisement: Three Birds “A Life Story Woven with Mr. Kampo” / Special Whole Life Insurance Shin Nagaiki-kun “Enjoyment Type”Hayato Isomura, Nanoka Hara
This is a commercial featuring Hayato Isomura and Nanoka Hara as Japan Post Insurance employees, showing them making proposals that closely address customers’ needs.
Seeing them say that “insurance is about thinking about life” makes you feel you can really expect them to listen and offer sincere advice.
Kampo Life: “Are you familiar with ‘Kampo Junction’?” Edition
This is a commercial introducing Kanpo Junction, where original content from Japan Post Insurance is distributed.
It features reports on wheelchair tennis, announcements related to insurance, and even employee interviews—delivering a variety of information related to Japan Post Insurance.
By showing actual footage that’s being distributed, it makes the concept easy to grasp.
Shin Nagaiki-kun: “Kampo-san’s Arrow” VersionYoshihiko Inohara
This commercial features Yoshihiko Inohara as a Japan Post Insurance (Kampo Life) employee visiting a customer’s home to explain Shin Nagaiki-kun, a whole life insurance plan that provides lifetime coverage.
It highlights the reassuring structure where coverage continues even after premium payments are completed.
As the meeting ends and Inohara is about to leave, there’s a charming touch where he forgets the large arrow flip chart he used in the explanation.
It’s a friendly, likable ad that leaves a positive impression.
Challenge is the power for tomorrow.Momoko Otani
This is a commercial that looks back on the history of wheelchair tennis player Momoko Otani.
It tells how, even after being forced to live life in a wheelchair, she never gave up on her path as a tennis player and overcame numerous challenges through her own efforts.
It’s precisely because of those experiences that her words—“Now I can move forward not by luck or miracles, but by believing in myself”—are so inspiring.
Kampo Life Insurance: “A Letter to the President”
It’s a commercial in which a male employee of Japan Post Insurance writes a letter on the occasion of the retirement of a company president who had taken out a policy.
In addition to conveying the bond of trust built through their professional relationship, the episode showing that they also spent time together privately clearly communicates how sincerely Japan Post Insurance employees stand by their customers.
The background music is “Red River Valley,” known in Japanese as “Akai Kawa no Tanima.” It’s a song known as an American folk tune, and its lyrics evocatively conjure images of vast natural landscapes.
Kampo Life Insurance “While Strolling Around the Neighborhood: New Medical Rider” VersionHikaruhi
This is one of a series of commercials that introduce Japan Post Insurance while depicting walks with a dog.
In this “Neighborhood Stroll: New Medical Rider” installment, Hikorohee appears and explains the hospitalization coverage provided by the new medical rider.
While preparing for the unexpected with insurance and trying to stay active in daily life, Hikorohee is joined by Josephine the Afghan Hound, who’s also working hard to exercise—so cute! The background music is Arthur Pryor’s “The Whistler and His Dog.” It’s a piece often used in other companies’ commercials as well, so many people may recognize the tune even if they don’t know the title.