Lovely commercial jingle

A compilation of commercials featuring Haruna Kawaguchi: from the latest ads to her past appearances.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

After starting her career as a model, Haruna Kawaguchi has gone on to appear in numerous dramas and films and is now a highly popular actress who even plays leading roles.

Not only does she make many appearances on TV programs, but she is also active in commercials, so you probably see her on television quite often.

In this article, we’ll round up and introduce the commercials featuring Haruna Kawaguchi.

She appears in ads for a wide range of products and services and shows different sides of herself in each one, so fans won’t want to miss them!

Compilation of commercials featuring Haruna Kawaguchi: introducing everything from the latest ads to past appearances (21–30)

At Contact Creo: “See with Creo. Natural-feel contacts” (commercial)Haruna Kawaguchi

Let's watch it with CLEO. Natural contact.

This commercial highlights Cleo’s natural-feel contacts and conveys the joy of seeing clearly with colorful visuals.

Haruna Kawaguchi appears in various looks that match the backgrounds, suggesting a wide range of contact lenses suited to different scenes.

The video, which conveys the fun of everyday life, is further accentuated by “Mambo No.

5.” It’s a staple track often used as background music on variety shows, and its powerful rhythm and overlapping chants evoke positive feelings.

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eBay Japan Qoo10 Mega Sale “Mega Sale Night Routine” EditionHaruna Kawaguchi

Haruna Kawaguchi can’t help grinning as she lies on the bed: “There’s no stopping this~.” The CM song features “Night Swimmy,” an original track written by Yoh Kamiyama. Qoo10’s new TV commercial for the Mega Sale: ‘Mega-Wari Night Routine’ edition.

eBay Japan Qoo10 Mega Sale ‘Mega Sale Night Routine’ edition.

This piece features Haruna Kawaguchi relaxing on a bed and enjoying shopping on her smartphone.

The anime-style background gives it a cute, charming vibe.

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Compilation of commercials featuring Haruna Kawaguchi. Introducing everything from the latest ads to past appearances (31–40)

Hama Sushi: ‘Nodoguro Festival Now Underway!’ EditionHaruna Kawaguchi

Hama Sushi's 'Nodoguro Festival' is now on!

Nodoguro is known as a high-end fish.

But in fact, many people may not know much about it.

That’s why you should definitely check out Hama Sushi’s commercial “Nodoguro Festival Now On!” In it, Haruna Kawaguchi, who visits Hama Sushi, gives a detailed explanation about nodoguro.

Her friend’s reaction, as she struggles with it, is funny and informative at the same time.

And it’s surprising that nodoguro is being offered at such an affordable price.

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Kumagai Gumi: “Believe in Your Teammates” / “Believe in the Future”Haruna Kawaguchi

Kumagai Gumi TV commercial “Believe in Your Teammates,” 15 seconds

Kumagai Gumi TV Commercial “Believe in the Future” 15-Second Version

This commercial introduces Kumagai Gumi’s initiatives for “creating the cities of the future” through civil engineering and architecture, presented with a dramatic tone.

It strikingly portrays a young employee played by Haruna Kawaguchi as she struggles, along with the supportive people around her.

The human connections conveyed by the drama evoke the company’s people-centered initiatives as well.

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GROP “GROP Serendipity” versionHaruna Kawaguchi

GROP CM 'GROP Serendipity' Version

Haruna Kawaguchi appears in the commercial for the staffing agency Grop.

The scenes shift amusingly from a bicycle to a car, an airplane, a ship, and even a spaceship.

This time, the familiar commercial jingle has been arranged into an English version, sung by Rio Asumi, formerly of the Takarazuka Revue.

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JCB ‘Use JCB for Your New Life! Shiritori’ Version / ‘Use JCB for Transportation! Explainer’ VersionKazunari Ninomiya, Haruna Kawaguchi

“Start Your New Life with JCB! Shiritori” 30-second version

“Use JCB for transportation too! Explainer” 30 seconds

This commercial introduces where you can use a JCB card and how it’s helpful in everyday life through a conversation between Kazuya Ninomiya and Haruna Kawaguchi.

It depicts various everyday scenes related to starting a new life, as well as situations involving public transportation, showing how the card reliably supports daily living.

Combined with their relaxed expressions, it also conveys that the card is easy and casual to use.

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LIFULL HOME’S “Property Updates” / “First-Time Home Search” / “Number of Moves in a Lifetime” / “LINE New Property Alerts” / “Graduation Ceremony”Haruna Kawaguchi

Property Update Edition | [Official] HOMES

First-Time Home Search | [Official] LIFULL HOME'S

Number of Moves in Life | [Official] LIFULL HOME'S

LINE New Property Notification | [Official] LIFULL HOME'S

Graduation Ceremony Edition | [Official] HOMES

Haruna Kawaguchi appears in the HOMES commercial.

Kawaguchi is disappointed when the properties are already taken, but the ad shows that with HOMES, listings are updated daily and new property alerts arrive via LINE, so you can get information quickly before places get snapped up.

It also highlights how easy it is to search for properties anywhere—like while waiting for a graduation ceremony or a job interview—with Kawaguchi herself demonstrating these scenarios.

In line with the “HOMES on your smartphone” theme, keep an eye on the quirky moves by Kawaguchi and the HOMES mascot, too!

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