A commercial featuring Yumi Kawai. Check out all the buzzworthy works at once.
When you’re watching TV or browsing online, there are those commercials that suddenly catch your eye, right? Lately, Yuumi Kawai has been appearing in more and more ads.
With her natural yet memorable acting, many of you may have found yourselves wondering, “Who is the person in this commercial?” The commercials featuring Yuumi Kawai not only highlight the appeal of the products, but also let her presence truly shine.
In this article, we’ll introduce the commercials she appears in, so be sure to check them out.
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Commercial featuring Yumi Kawai. Check out the buzzworthy works all at once (1–10)
UNIQLO “2025 Merino Wool Life and Wear / Gentle Moments” editionHaruka Ayase, Kohei Matsushita, Yumi Kawai
In UNIQLO’s commercial introducing their staple fall item, Merino Wool, Yumi Kawai appears alongside Kohei Matsushita and Haruka Ayase.
Ayase and Kawai end up on the same train, but there’s an awkward air between them—it seems they’ve had a quarrel.
After a while, Ayase approaches Kawai with a frozen mandarin and they make up.
The story then shows them reporting this to Matsushita, a mutual acquaintance.
The commercial closes with the narration, “With Merino, gentle moments flow,” wrapping up the charming and heartwarming story depicted in the ad.
McDonald’s McDelivery: “We’ll bring you Tsukimi time.”Yutaka Matsushige, Yumi Kawai
In the commercial introducing McDonald’s delivery service, McDelivery, and the Tsukimi Burger, Yumi Kawai appears as the delivery person.
The story has her delivering a Tsukimi Burger to Yutaka Matsushige.
After handing over the order, Kawai adds a thoughtful line, “Have a lovely moon viewing,” playing a charming delivery worker.
The ad leaves a strong impression with both their wonderful expressions: Matsushige happily munching on a Tsukimi Burger while gazing at the beautiful full moon, and Kawai heading back to the store with a subtly satisfied look.
Hometown Tax Portal Satoful: “Report” EditionTokyo 03, Yumi Kawai
A Satofull commercial featuring Yumi Kawai and Tokyo 03’s Akihiro Kakuta and Satoshi Iizuka.
When Kawai whispers a report to Kakuta, he loudly shares it with the entire floor as if presenting major work results.
But the content is simply: “Kawai has started using Satofull!”—a letdown that makes you chuckle at the gap between the over-the-top delivery and the trivial news.
Even within the uniquely quirky atmosphere typical of Satofull’s commercials, Kawai’s acting blends in naturally, making for a memorable spot.
Commercials featuring Yumi Kawai. Check out the buzzworthy works all at once (11–20)
Kinoshita Real Estate Urban Investment Apartment PRELE DEUXYumi Kawai
This commercial captures a morning in the life of Yumi Kawai as she lives in Kinoshita Real Estate’s PRELE DUQUE apartments.
After waking up and drinking warm water, she tends to her plants and goldfish, moves her body, has breakfast, then gets ready and heads out.
Watching her fulfilling morning routine, which helps her stay true to herself, many viewers may have thought, “I want to live like that, too.”
Ajinomoto Knorr Cup Soup Corn Cream “Make your morning corntastic” adYumi Kawai
In the cup soup commercial, Yumi Kawai appears as the eldest of three siblings.
At the beginning of the ad, her younger brother drinks the cup soup and breaks into a very happy smile, and seeing that, their mother also looks overjoyed.
Watching this warm family moment, Kawai herself wears a happy expression too.
In the latter half, Kawai also takes a sip of the cup soup and, like her brother, looks delighted.
It’s a wonderful commercial that showcases the product’s deliciousness through the lovely expressions of the whole family.
JR East Suica Renaissance Vol. 1 “The Beginning”Yumi Kawai
This is a commercial announcing the evolution of Suica, the IC transit card provided by JR East.
Yumi Kawai, who uses the station, first introduces the existing Suica and then explains how it’s about to become even more convenient.
In the latter half, the newly added features are presented with a brisk tempo.
Kawai’s rich expressions in those moments are striking, offering a different side from her usual cool image.
It’s a commercial that showcases both Suica’s improved convenience and the range of Kawai’s acting.
UNIQLO ‘2024 Merino Wool LifeWear / Merino Day’ EditionHaruka Ayase, Yumi Kawai
This is a UNIQLO Merino Wool commercial depicting an exchange in a record shop.
Among the many records in the store, Yumi Kawai picks up Southern All Stars’ “Melody,” which is also playing as the commercial’s BGM.
The man who came to the shop with her asks, “Was that before you were born?” Kawai replies, “Truly cool things stay cool forever.” Watching their exchange, Haruka Ayase chimes in, “That’s a great line.” Through this story built around the theme of “good things,” the commercial conveys the appeal of Merino wool.