Lovely commercial jingle

A commercial featuring Yumi Kawai. Check out all the buzzworthy works at once.

Music writer / guitarist / Certified web writing practitionerHoshino Takashi
Drawing on over 30 years of experience with guitars and bands since my high school days, I specialize in music-related articles and have handled many feature pieces to date. While my tastes lean toward genres like hard rock and heavy metal since I first picked up the guitar, I make a point of listening to a wide range of styles, both Japanese and Western, on a daily basis. I began working as a freelance writer in 2018. I hold a Web Writing Practical Certification, and in addition to writing, I’m also studying video editing. In my private life, I’m raising an elementary school child and stay active while supporting their extracurriculars, such as parkour and dance.

When you’re watching TV or browsing online, there are those commercials that suddenly catch your eye, right? Lately, Yuumi Kawai has been appearing in more and more ads.

With her natural yet memorable acting, many of you may have found yourselves wondering, “Who is the person in this commercial?” The commercials featuring Yuumi Kawai not only highlight the appeal of the products, but also let her presence truly shine.

In this article, we’ll introduce the commercials she appears in, so be sure to check them out.

Commercials featuring Yumi Kawai. Check out the buzzworthy works all at once (11–20)

Morinaga Milk Industry MOW: ‘Ready for MOW? Ready!’Yumi Kawai

"MOW, is it okay? MOW, it’s okay." version

This striking commercial features Yumi Kawai sitting on the rim of a circular, near-futuristic window, eating MOW.

As she delivers a line that plays on the game of hide-and-seek and the product name—“MOW, ready or not? Not yet”—we see her lift a slightly melted spoonful of ice cream to her mouth.

The sizzling, sensorial visuals likely left many viewers craving ice cream.

Combined with extraordinary elements like a beautiful aurora spreading outside the window, the ad not only conveys the flavor but creates a memorable world that stays with you.

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Morinaga Milk Industry MOW “Beloved Vanilla” VersionYumi Kawai

MOW “Beloved Vanilla” Version – 30 seconds

In the MOW commercial featuring Yumi Kawai, the ice cream’s deliciousness is showcased through the way she eats it.

She first starts with a little warm-up before eating.

After politely saying to the MOW, “I’m going to dig in now,” she brings a spoonful of ice cream to her mouth.

From this, you can tell that eating MOW is a very special experience for her.

She then continues to eat the ice cream at a lively pace, wearing a blissful expression as she enjoys the taste.

It’s a simple yet appetite-stimulating commercial that makes you want to eat MOW just by watching.

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Suntory CRAFT BOSS World of TEA Alien Jones & Four Sisters: PatrolTommy Lee Jones, Takako Matsu, Hana Sugisaki, Yumi Kawai, Sairi Ito

CRAFT BOSS World TEA: 'Alien Jones & the Four Sisters / Patrol' 30-second version

This commercial is one in a series featuring four alien sisters.

This time, they’re dressed as police officers under the guise of being on patrol, riding a UFO across Japan and eventually around the world.

In reality, though, it’s not a patrol—it’s a tour of famous sights around the globe.

They even laugh among themselves, saying, “Isn’t this sightseeing, not a patrol?” Near the end, after traveling the world, they segue into the product with, “Speaking of the world, there’s Craft Boss World TEA.” The laid-back vibe is so pleasant that it’s the kind of commercial you’ll want to watch over and over.

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Suntory Suntory Draft Beer “Hajimari no Ao” (The Blue of Beginnings) VersionNEW!Yumi Kawai

Suntory Draft Beer “Hajimari no Ao” Version 30 Seconds Yumi Kawai

This commercial promotes the refreshing taste of Suntory Draft Beer through visuals that primarily use blue tones and through the relaxed presence of Yuumi Kawai.

It’s a simple concept in which Kawai walks slowly while singing, and that expression conveys a sense of reassurance about the delicious flavor.

The song Yuumi Kawai sings in the footage, which further highlights the calm atmosphere, is “Ue o Muite Arukou.” Known as a song by Kyu Sakamoto, it gently expresses the importance of maintaining a positive outlook.

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