A commercial featuring Yumi Kawai. Check out all the buzzworthy works at once.
When you’re watching TV or browsing online, there are those commercials that suddenly catch your eye, right? Lately, Yuumi Kawai has been appearing in more and more ads.
With her natural yet memorable acting, many of you may have found yourselves wondering, “Who is the person in this commercial?” The commercials featuring Yuumi Kawai not only highlight the appeal of the products, but also let her presence truly shine.
In this article, we’ll introduce the commercials she appears in, so be sure to check them out.
Commercial featuring Yumi Kawai. Check out the buzzworthy works all at once (1–10)
Morinaga Milk Industry MOW “Beloved Vanilla: Public Bath” VersionYumi Kawai
This commercial opens with Yumi Kawai in a public bathhouse changing room, pressing a cup of ice cream to her forehead while saying, “It’s so hot.” The moment she takes a bite, the blissful look on her face is unforgettable.
Her expressions and gestures convey, to the fullest extent, just how delicious ice cream tastes when you eat it while still warm and toasty after a bath.
Watching her enjoy the ice cream must have made many viewers crave some themselves, don’t you think?
JR East Japan Suica Renaissance Vol.1 “teppay” EditionYumi Kawai
This is a promotional commercial for a code payment service scheduled to launch in fall 2026 from Suica, which boasts over 110 million issued cards.
In the spot, Yuumi Kawai enjoys pancakes and a drink at a café while introducing the new code payment service, teppay.
She then goes on to showcase the many appealing features of teppay.
The commercial captures a range of her expressions—from a cool, composed look to joyful, bouncing smiles—making for a captivating watch.
Hometown Tax Donation Site Satofull: ‘The First Time, That Moment’ EditionTokyo 03, Kenichi Endo, Yumi Kawai
This is a Satofull commercial featuring Tokyo 03’s Iizuka and Kakuta as senior colleagues at a company, Yuumi Kawai as a junior colleague, and Kenichi Endo appearing as a delivery worker.
In the office, Kawai and Endo bump into each other, exchange a nod, and then introduce their relationship to Iizuka and Kakuta.
It turns out that Endo was the one who delivered Kawai’s very first Satofull order.
Endo says, “The box of scallops looked nervous,” implying he knew it was Kawai’s first time using Satofull.
In this uniquely offbeat world the commercial creates, Kawai—despite being the youngest—gives a performance that perfectly matches the mood, which is truly impressive!
Morinaga Seika in Jelly: ‘In Jelly for Exams 2020’ VersionYumi Kawai
This is a commercial for in Jelly featuring Yumi Kawai as a student taking an entrance exam.
In the video, her nervousness is personified and portrayed right beside Kawai, who has been working hard.
While nervousness can become pressure, the narration says it’s also proof of your efforts—words that may have lightened some viewers’ hearts.
Toward the end of the commercial, the character of Nervousness hands Kawai an in Jelly, and seeing her turn even her nerves into an ally as she faces the exam is truly encouraging.
Suntory CRAFT BOSS World TEA Alien Jones & Four Sisters “Idea” VersionTommy Lee Jones, Takako Matsu, Hana Sugisaki, Yumi Kawai, Sairi Ito
Yumi Kawai also appears in the Alien Jones series, well-known for featuring Tommy Lee Jones.
She is in the commercial where she and Takako Matsu, Hana Sugisaki, and Sairi Ito play four sisters.
As they look out over Tokyo’s idea-filled cityscape, they mention that Craft Boss World’s TEA also offers products packed with various ideas.
Kawai plays the fourth daughter, and her innocent, youngest-child demeanor is particularly striking.
UNIQLO “2025 Merino Wool Life and Wear / Gentle Moments” editionHaruka Ayase, Kohei Matsushita, Yumi Kawai
In UNIQLO’s commercial introducing their staple fall item, Merino Wool, Yumi Kawai appears alongside Kohei Matsushita and Haruka Ayase.
Ayase and Kawai end up on the same train, but there’s an awkward air between them—it seems they’ve had a quarrel.
After a while, Ayase approaches Kawai with a frozen mandarin and they make up.
The story then shows them reporting this to Matsushita, a mutual acquaintance.
The commercial closes with the narration, “With Merino, gentle moments flow,” wrapping up the charming and heartwarming story depicted in the ad.
McDonald’s McDelivery: “We’ll bring you Tsukimi time.”Yutaka Matsushige, Yumi Kawai
In the commercial introducing McDonald’s delivery service, McDelivery, and the Tsukimi Burger, Yumi Kawai appears as the delivery person.
The story has her delivering a Tsukimi Burger to Yutaka Matsushige.
After handing over the order, Kawai adds a thoughtful line, “Have a lovely moon viewing,” playing a charming delivery worker.
The ad leaves a strong impression with both their wonderful expressions: Matsushige happily munching on a Tsukimi Burger while gazing at the beautiful full moon, and Kawai heading back to the store with a subtly satisfied look.