Kewpie’s commercial song. A popular jingle with a pleasant sound.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.

All of the songs are stylish, approachable, and simply pleasant to listen to.

People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!

In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.

You might just find the track you heard in a CM and were curious about.

Kewpie commercial songs: Pleasant-sounding, popular commercial tunes (51–60)

Kewpie Mix-in Pasta Sauce Tarako Series “Big, Big, Big Parade” Edition

Tarako, tarako, tarakoRina Konno, Kayano Masuyama, Kokone Seya

“Tarako Tarako Tarako,” known as the signature song of Kewpie’s commercials, has been performed by many singers, and the commercials have become a series.

In the “Great, Great, Great Parade” version, Rina Konno, Kayano Masuyama, and Kokone Seya handled the vocals.

The lyrics, which repeat the same phrase over a rhythmic arrangement, are irresistibly catchy.

It’s a commercial jingle themed around tarako—one of the most popular pasta sauces.

Be sure to listen and enjoy the sound that makes the relentless lyrics and melody really shine.

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