You know those uniquely captivating commercials that grab your attention when you’re watching TV or browsing video sites? Among them, the ones starring Fuma Kikuchi tend to steal the spotlight with his distinctive presence and humor-filled performances, don’t they? In this article, we’ll showcase a selection of works that highlight his wide range of expressions and delightfully witty direction.
From clips you happened to catch and couldn’t forget to masterpieces that went viral online—find your new favorite video right here!
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A comprehensive roundup of commercials featuring Fuma Kikuchi: from funny to cool (1–10)
HBL “Everyone doing HBL has a great look on their face” versionNEW!Fuma Kikuchi
This is an introduction commercial for HBL, which shapes your brows while making the most of your natural eyebrows.
At the start of the ad, Fuma Kikuchi speaks to the camera, asking, “How have you been lately?” then reveals he went to HBL by saying, “My brows look good, right?” After that, he compliments people using HBL with lines like, “Your eyebrows look great.” The natural, relaxed vibe of the direction is striking, and it really draws you into the appeal of HBL.
NEC Networks & System Integration “Quiz” VersionNEW!Fuma Kikuchi, Sarutoki Minagawa
This is a humorous commercial showing Fuma Kikuchi quizzing his boss, Sarutoki Minagawa.
It starts with “Who’s doing ICT?” and continues with questions like “Who can meet every ICT need?” and “Who covers all aspects of ICT with speed and reliable technology?” The answer to all of them is NEC Networks & System Integration (NEC Nets SI), making it a commercial that highlights the company’s strengths through the quiz questions.
P&G Bold Laundry Daimyo “Sun-drying-level freshness that lasts for two whole days” EditionNEW!Fuma Kikuchi, Katsumi Kiba, Ken Matsudaira
In the bath, Fuma Kikuchi’s character, the Laundry Lord, is about to dry himself with a bath towel when he realizes, “Is this the one I used yesterday?” and worries about the smell.
Katsumi Kiba explains, “To save money, we’ll have you use it for two days in a row without washing.” Hearing that, the Laundry Lord throws a tantrum, saying, “No, no!” Then Ken Matsudaira appears and introduces Taiyo’s gel balls.
They highlight the feature that the fresh scent of sun-drying lasts into the second day.
P&G Bold “White Tea” editionNEW!Fuma Kikuchi, IKKO
The laundry-loving lord is getting a massage and is soothed not only by how good it feels, but also by the scent of the towels used during the massage.
Then the masseuse suddenly exclaims, “That’s it!” It turns out to be IKKO, who, shouting “Elegant!” introduces the gel pods.
At the end of the commercial, Kikuchi also promotes the product, mimicking IKKO’s signature gestures to wrap it up.
Paidy “Freedom to Pay Later for You” EditionNEW!Fuma Kikuchi
Fuma Kikuchi introduces the appeal of the buy-now-pay-later service Paidy.
He highlights how you can use Paidy’s post-payment option to get products first and enjoy them right away, and that even when you use installments, there are no fees.
It clearly conveys that this is a service designed to make shopping more enjoyable.
SHIKARI “Dance, bare skin.” VersionNEW!Fuma Kikuchi
Kento Kikuchi appears in this commercial introducing the silica facial cleansing pack SHIKARI.
It’s memorable to see Kikuchi dancing in front of a botanical backdrop that seems to express the product’s additive-free ingredients.
The CM also shows people actually using SHIKARI, which helps viewers imagine how it’s used.
UNIVERSAL MUSIC Our Spring Songs CampaignNEW!Fuma Kikuchi, Kaya Kiyohara
This commercial, which features a medley of Yorushika’s songs set to a dramatized video starring Fuma Kikuchi and Kaya Kiyohara, is Universal Music’s campaign CM introducing spring tracks.
There’s no dialogue in the footage, so you can’t help but watch while imagining the story between the two.