A roundup of KINCHO commercials. Their humorous direction is the charm!
Dainihon Jochugiku Co., Ltd.
handles insecticides and repellents such as Kinchōl and mosquito coils.
In fact, more people may know the “Kincho” brand—famous for its distinctive bird logo—than the company name itself.
In this article, we’ll introduce a collection of Kincho’s TV commercials.
Many spots have aired over the years, and plenty of them are humorous and memorable!
The commercials we’re about to feature are all impactful, so please enjoy as you watch.
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A compilation of Kincho (Kinchō) commercials. The charm lies in their humorous direction! (1–10)
KINCHO Shinkatori ‘One Summer’ VersionKatsura Futaba
This is a commercial introducing Shinkatori, which claims to be effective just by placing it somewhere.
Rakugo performer Futaba Katsura presents the product, and her skeptical attitude—saying, “I’ll believe it if I put it in my bedroom for one summer and don’t get bitten by mosquitoes”—actually leaves a positive impression.
Combined with her friendly Kansai dialect lines, it’s the kind of ad that makes you think, “Maybe I should give it a try, too.”
Kincho Mukade Muender: “For centipede problems everywhere” edition
This commercial makes a strong impression, featuring a middle-aged man whose face is embedded in the exterior wall of a house as he talks about complaints regarding our home.
The man complains about centipedes appearing in the house, after which the narration introduces “MUKADE MUENDER.” It’s highly impactful overall, and the product’s effectiveness is conveyed in a simple and easy-to-understand way.
Kinchou GONGON “GONGON Advertisement” VersionHonami Sato
Set on an advertising shoot, this commercial depicts Honami Sato, who serves as the brand’s spokesperson, being interviewed.
When she learns that Gongon also has a mite-repellent effect, she’s so surprised she’s at a loss for words.
Her wide-eyed expression of surprise is truly striking.
It’s a humorous yet simple composition, and the message comes across very clearly.
A roundup of KINCHO commercials: charmingly humorous direction! (11–20)
KINCHO Sassa Sassa Panda: “Screen/Floor” Version / “Shelf/Lamp” Version / “Schoolbag/Rolling Panda” Version
This is a commercial for the cleaning wipes “Sassa,” featuring an original character called Sassa Panda.
In each ad, Sassa Panda is shown blowing on something, giving it the fun feel of a segment from a children’s show.
Combined with the oddly catchy background music, it’s a commercial you’ll want to watch over and over.
Mold-Prevention Bathroom Muwender: “The One That Makes You Feel You Did Something” EditionNobuhiro Sakuma
This commercial opens with producer Nobuyuki Sakuma—who has long supported the TV industry behind the scenes—saying that invisible household chores are part of his backstage job.
It highlights how using Mold-Preventing Muender makes it easy to stop mold from forming.
Sakuma speaks with a pretty smug look on his face, but because the product is almost too effortless, the ad ultimately earns its title: “The Guy Who Acts Like He Did Something.” It’s a calm yet distinctly humorous and entertaining spot.
Kinchō Clean Flow Deodorizing Spray That Eliminates Toilet Odors: “Koi (Love)” EditionKyle Card
This is a commercial featuring actor Kyle Card introducing a deodorizing spray that eliminates toilet odors.
It’s memorable how he suavely remarks that getting rid of toilet smells is like love: pressing the spray over and over is nonsense—one push is enough.
According to KINCHO’s official website, Kyle, who is from Canada, was directed to perform with the flair of an Italian ladies’ man for the ad.
Kinchō Sanpol: “The Words of Goodbye” Version
This commercial, in which an original character that looks like a personified toilet bowl performs an acoustic set, showcases the powerful effectiveness of Sanpol (a toilet cleaner).
She sings about how the yellow stains on her home toilet came off beautifully when she poured Sanpol on them, and how she even used its stain-removing power to write the word “Goodbye” on the bowl.
It vividly conveys both the impressive effectiveness of Sanpol and the poignant heartache of the man who’s been given the cold shoulder by her, making your chest tighten with emotion.