A roundup of KINCHO commercials. Their humorous direction is the charm!
Dainihon Jochugiku Co., Ltd.
handles insecticides and repellents such as Kinchōl and mosquito coils.
In fact, more people may know the “Kincho” brand—famous for its distinctive bird logo—than the company name itself.
In this article, we’ll introduce a collection of Kincho’s TV commercials.
Many spots have aired over the years, and plenty of them are humorous and memorable!
The commercials we’re about to feature are all impactful, so please enjoy as you watch.
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A compilation of Kincho (Kinchō) commercials. The charm lies in their humorous direction! (1–10)
Kincho Mukade Muender: “For centipede problems everywhere” edition
This commercial makes a strong impression, featuring a middle-aged man whose face is embedded in the exterior wall of a house as he talks about complaints regarding our home.
The man complains about centipedes appearing in the house, after which the narration introduces “MUKADE MUENDER.” It’s highly impactful overall, and the product’s effectiveness is conveyed in a simple and easy-to-understand way.
KINCHO Mushi-Konaazu “Undefended” VersionMasami Nagasawa, Taiga Nakano
This commercial warns that even highly effective Mushikonaz (insect repellent) won’t work if it’s past its expiration date.
Masami Nagasawa appears before Taiga Nakano and asks whether the Mushikonaz hanging in his window has expired.
She then explains, in Kansai dialect, just how defenseless it is to have an expired Mushikonaz hanging in the window.
Many viewers probably couldn’t help but laugh at Nagasawa’s energetic delivery.
Kincho KincholHideji Otaki, Kazunori Kishi
This is a commercial in which Shūji Ōtaki and Ittoku Kishibe appear as a father and son, with Kishibe explaining the features of Kinchōl to Ōtaki.
As Kishibe talks about how the switch to a water-based formula makes it more environmentally friendly, Ōtaki cuts him off, shouting, “Boring! Your story is boring!”—a moment that left a huge impact.
It was such a memorable line that it was even featured on impressionist shows at the time.
A roundup of KINCHO commercials: charmingly humorous direction! (11–20)
Kinchō Clean Flow Deodorizing Spray That Eliminates Toilet Odors: “Koi (Love)” EditionKyle Card
This is a commercial featuring actor Kyle Card introducing a deodorizing spray that eliminates toilet odors.
It’s memorable how he suavely remarks that getting rid of toilet smells is like love: pressing the spray over and over is nonsense—one push is enough.
According to KINCHO’s official website, Kyle, who is from Canada, was directed to perform with the flair of an Italian ladies’ man for the ad.
KINCHO Sassa Sassa Panda: “Screen/Floor” Version / “Shelf/Lamp” Version / “Schoolbag/Rolling Panda” Version
This is a commercial for the cleaning wipes “Sassa,” featuring an original character called Sassa Panda.
In each ad, Sassa Panda is shown blowing on something, giving it the fun feel of a segment from a children’s show.
Combined with the oddly catchy background music, it’s a commercial you’ll want to watch over and over.
Mold-Prevention Bathroom Muwender: “The One That Makes You Feel You Did Something” EditionNobuhiro Sakuma
This commercial opens with producer Nobuyuki Sakuma—who has long supported the TV industry behind the scenes—saying that invisible household chores are part of his backstage job.
It highlights how using Mold-Preventing Muender makes it easy to stop mold from forming.
Sakuma speaks with a pretty smug look on his face, but because the product is almost too effortless, the ad ultimately earns its title: “The Guy Who Acts Like He Did Something.” It’s a calm yet distinctly humorous and entertaining spot.
Kinchou GONGON “GONGON Advertisement” VersionHonami Sato
Set on an advertising shoot, this commercial depicts Honami Sato, who serves as the brand’s spokesperson, being interviewed.
When she learns that Gongon also has a mite-repellent effect, she’s so surprised she’s at a loss for words.
Her wide-eyed expression of surprise is truly striking.
It’s a humorous yet simple composition, and the message comes across very clearly.